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Leigh Winterbottom
Portfolio
lwinterbottom@yahoo.com
www.linkedin.com/in/leighwinterbottom
Multi-Media Campaign Development
Led Mass Media Campaign Development
for JACO Environmental
Banner Ads
Print Ads
Led Social Marketing Campaign
for Efficiency Vermont
Result: Sales goals exceeded by 70%
“Fistful of Dollars”
30 second TV spot: www.newbulbintown.com/meetJesseWatts
“I Am Spent”
30 second TV spot: www.newbulbintown.com/meetJesseWatts/
Print Ads
Managed Email Engagement Campaign
Average Open Rate: 30%
Average Click Rate: 15.5%
Created Efficiency Content for
Client Utility Websites
Public Relations
Created On-Trend PR Promotions
Secured Print Earned Media
Collaborated with US EPA on
ENERGY STAR® PSA
Featured in
 Entertainment Weekly
 Dwell
 O – Oprah Magazine
 Better Home...
Corporate Marketing Support
Developed New Corporate Materials
Direct Mail
Developed B2B and B2C
Direct Mail Campaigns
Average Response Rate 2.2%
And More…
Secured Ben & Jerry for New England
Cable News (NECN) PSA
Imagined a company mascot named
“Wattson”
Prochain SlideShare
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Leigh Winterbottom's Portfolio

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A selection of highlights from 2005 to present.

Publié dans : Marketing
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Leigh Winterbottom's Portfolio

  1. 1. Leigh Winterbottom Portfolio lwinterbottom@yahoo.com www.linkedin.com/in/leighwinterbottom
  2. 2. Multi-Media Campaign Development
  3. 3. Led Mass Media Campaign Development for JACO Environmental
  4. 4. Banner Ads
  5. 5. Print Ads
  6. 6. Led Social Marketing Campaign for Efficiency Vermont Result: Sales goals exceeded by 70%
  7. 7. “Fistful of Dollars” 30 second TV spot: www.newbulbintown.com/meetJesseWatts
  8. 8. “I Am Spent” 30 second TV spot: www.newbulbintown.com/meetJesseWatts/
  9. 9. Print Ads
  10. 10. Managed Email Engagement Campaign Average Open Rate: 30% Average Click Rate: 15.5%
  11. 11. Created Efficiency Content for Client Utility Websites
  12. 12. Public Relations
  13. 13. Created On-Trend PR Promotions
  14. 14. Secured Print Earned Media
  15. 15. Collaborated with US EPA on ENERGY STAR® PSA Featured in  Entertainment Weekly  Dwell  O – Oprah Magazine  Better Homes & Gardens
  16. 16. Corporate Marketing Support
  17. 17. Developed New Corporate Materials
  18. 18. Direct Mail
  19. 19. Developed B2B and B2C Direct Mail Campaigns Average Response Rate 2.2%
  20. 20. And More…
  21. 21. Secured Ben & Jerry for New England Cable News (NECN) PSA
  22. 22. Imagined a company mascot named “Wattson”

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