Don't let your ad budget balloon out of control. Learn the top five tips to running cost-effective Google AdWords campaigns—strategies you can implement today and reap the savings and performance benefits from tomorrow. More tips on saving money with AdWords: http://www.lynda.com/Business-Online-Marketing-tutorials/Top-5-Money-Saving-AdWords-Tips/162458-2.html

1. Top 5 Money-Saving
AdWords Tips

2. Worried your PPC
Budget might balloon
out of control?

3. Don’t! Here are five tips for
running cost-effective
Google AdWords campaigns.

4. Separate Search and
Display Networks
These are different networks, and thus
behave differently––like how their quality
scores are calculated.
Separation is the number-one way to
prevent wasting money!
WATCH HOW: VIDEO ON LAST PAGE

5. Use Mobile Bid
Modifiers
2Ads seen on mobile devices inherit your
ad group’s set bid––unless you change it.
If your site isn’t mobile optimized, lessen
the bid or turn it off completely.
WATCH HOW: VIDEO ON LAST PAGE

6. Send visitors to a
relevant landing page
Don’t just drop people on your
homepage when their search was specific.
Take them to a product or category page
so they don’t bounce right back to their
search.
WATCH HOW: VIDEO ON LAST PAGE

7. Focus your spend
Spreading your ad spend thin isn’t the
best tactic.
You can’t buy every keyword, so select
the best performing, and put your money
there.
WATCH HOW: VIDEO ON LAST PAGE

8. Enable Conversion
Tracking
If you don’t know which keywords
resulted in a sale, you can’t optimize
your campaigns.
Do this even if you cannot determine the
actual dollar amount of the sale.
WATCH HOW: VIDEO ON LAST PAGE

9. Let author Elizabeth Marsten show you
exactly how to apply these money-saving
strategies on the next page >>
For complete Google AdWords training check
out our Pay-Per-Click Fundamentals course.