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The Future of Augmented Reality
Webvisions PDX 2014
#WVPDX
HELLO
LYNNE D JOHNSON
Content & Community Strategy Consultant
lynne@lynnedjohnson.com
@lynneluvah
What Is Augmented Reality?
Less like this…
A little more like this…
“AR augments the real world environment
with virtual information improving people’s
senses and skills.”
- Ronald Azuma, A ...
For now, it’s mostly this…
AR is mostly thought of as having to do with Head-mounted Display (HMD),
but three characteristics enable to include other...
AR History
Morton Helig 1957
1960’s - Boeing - hands-free flight navigation for pilots
1966 - Prof. Ivan Sutherland - Head Mounted Display (HMD)
1992 -...
Internet of Things
Gaming
Where We Are Today
AR Is Everywhere
•  Architecture
•  Education and Training
•  Engineering
•  Entertainment (Movies/TV)
•  Gaming
•  Law En...
Architecture – Real-time
Visualizations
Medical – Overlays of body
systems
Retail – Bringing Objects To Life
Robotics – Virtual Humanoid
AR Future
TechNavio's analysts forecast the Global Augmented Reality
market to grow at a CAGR of 132.2 percent over the period
2013-...
AR Growth Driven By Mobile
“Annual revenues generated by mobile AR applications
and services are expected to approach $1.5...
Soon, We’ll Go From Devices
To Deviceless
Future AR Vision – Innovega
iOptik
Future AR Health – Google
Smart Contact Lenses
Future AR Retail – Intel Digital
Signage
Future AR Everything –
Wearable Gestural Interface
1.  Technology
•  Proprietary Technologies
•  User Experience
•  Application Barriers
•  Graphics Issues
•  Hardware Insta...
THANK YOU
The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx
The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx
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The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx

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The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx

  1. 1 The Future of Augmented Reality Webvisions PDX 2014 #WVPDX
  2. HELLO LYNNE D JOHNSON Content & Community Strategy Consultant lynne@lynnedjohnson.com @lynneluvah
  3. What Is Augmented Reality?
  4. Less like this… A little more like this…
  5. “AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of Augmented Reality
  6. For now, it’s mostly this…
  7. AR is mostly thought of as having to do with Head-mounted Display (HMD), but three characteristics enable to include other technologies 1.  Combines real and virtual objects in a real environment 2.  Runs interactively in real time 3.  Registered in 3-D (aligns real and virtual objects with each other)
  8. AR History
  9. Morton Helig 1957
  10. 1960’s - Boeing - hands-free flight navigation for pilots 1966 - Prof. Ivan Sutherland - Head Mounted Display (HMD) 1992 - LB Rosenberg - Air Force - Virtual Fixtures KARMA - Knowledge-based Augmented Reality for Maintenance Assistance 1999 - Nara Institute of Science and Technology – First AR Toolkit 2000 - AR Quake - First AR Video Game AR Historical Timeline
  11. Internet of Things Gaming Where We Are Today
  12. AR Is Everywhere •  Architecture •  Education and Training •  Engineering •  Entertainment (Movies/TV) •  Gaming •  Law Enforcement and Public Safety •  Maintenance and Repair •  Manufacturing •  Marketing •  Medical •  Military •  Print (Books/Magazines) •  Retail •  Robotics •  Social •  Sports •  Tourism
  13. Architecture – Real-time Visualizations
  14. Medical – Overlays of body systems
  15. Retail – Bringing Objects To Life
  16. Robotics – Virtual Humanoid
  17. AR Future
  18. TechNavio's analysts forecast the Global Augmented Reality market to grow at a CAGR of 132.2 percent over the period 2013-2018. AR Growth
  19. AR Growth Driven By Mobile “Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research
  20. Soon, We’ll Go From Devices
  21. To Deviceless
  22. Future AR Vision – Innovega iOptik
  23. Future AR Health – Google Smart Contact Lenses
  24. Future AR Retail – Intel Digital Signage
  25. Future AR Everything – Wearable Gestural Interface
  26. 1.  Technology •  Proprietary Technologies •  User Experience •  Application Barriers •  Graphics Issues •  Hardware Installation Barriers •  Connectivity Barriers •  Mobile - Lack of Browser Standardization 2.  Societal •  Safety •  Privacy •  Security •  Negligence •  Need to prove utility/use case - What is the value for the consumer? 3.  Business/Industry Concerns •  Legal Issues •  Regulation •  Copyright •  Virtual Air Rights •  Need to prove profitability/ROI Challenges Ahead For AR
  27. THANK YOU

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