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Is Your Retail Business Social?
                                 —




SIA Snow Show
                                                        January 27, 2012




88% Of Businesses Are Using Social Media For
Some Sort Of Marketing in 2012




                   Creative Business Consulting Group             www.cbc-group.net




                                                                                      1
Company Spending On Social Media Will Grow
Over The Next 5 Years



     $716 million
         2009
      $3.1 billion
         2014

Source: Forrester Research   Creative Business Consulting Group   www.cbc-group.net




Social Media Is A 24/7 Cocktail Party Where No
One Controls The Guest List




                             Creative Business Consulting Group   www.cbc-group.net




                                                                                      2
Anybody And Everybody Can Participate And
Contribute From Anywhere




                   Creative Business Consulting Group   www.cbc-group.net




So What - Do I Really Need to Care About It
For My Retail Business?




                   Creative Business Consulting Group   www.cbc-group.net




                                                                            3
Seminar Objectives

 • Learn Why Social Media Works Effectively
   For Businesses of Any Size
 • Learn How Consumers Use Social Media
   Today – and Why You Should Use it to
   Connect With Them
 • Review The Latest Tips and Tactics for Using
   Social Media Effectively in Your Retail
   Business


                          Creative Business Consulting Group   www.cbc-group.net




Consumers Are Using Social Media, Are You?
          56% Of Shoppers Have “Friended,” “Followed” Or
          “Subscribed” To A Retail Fan Page
          More Than 50% Of Online Shoppers Use SM
          49% of Retailer SM Fans Follow To Learn About
          Special Deals And Options
          45% Of Users Use SM Learn About Products
          5% Use Social Media Primarily For Customer Support
          85% Of Gen Y Shoppers Participate In Social
          Networking
  However, 60% Of Retailers Do Not Have A
      Presence On A Social Network
* (Pricegrabber, 2010)    Creative Business Consulting Group   www.cbc-group.net




                                                                                   4
Social Media Consumption: Gen X
 Review Sites For Planning And Sending
 Links To Others; Used For Decision-
 making Purposes
  IPhone Applications To Find
 Information While Out And About
  Reviews And Testimonials; For
 Candid Opinions And Quick Decision
 Making
 Instant Status Updates; Provide Quick,
 Short, Sharp Bursts Of Information
  Linkedin “Facebook For Business”
 Way To Connect With Your Professional
 Network
                      Creative Business Consulting Group   www.cbc-group.net




Social Media Consumption: Gen X
Role In Daily Life
• Quick Interactions With Others
• Share News and Information
• Review Relevant Comments
• Convenience - Fosters Ability To
  Do Two Things At Once:
   • Find Information
   • Gain Real-time Updates
      From Friends And Family
• Brings Issues To The Forefront;
  No Hiding From Bad Reviews Or
  Customer Service
                      Creative Business Consulting Group   www.cbc-group.net




                                                                               5
Social Media Consumption: Gen Y
•   Letting The Whole World Know
    What’s Going On In Your Life
•   Give You Instant
    Recommendations
    Follow The Movements Of
    Celebrities
    Create Content ie. Blog To
    Keep In Touch With Family,
    Post Photos, etc.
    Arrange To Meet People And
    Stay In Touch, Plan Social
    Events
                           Creative Business Consulting Group   www.cbc-group.net




Social Media Consumption: Gen Y
Role In Daily Life
    Facebook Has ‘Replaced’
    The Common Diary;
      “I Still Have A Paper Diary
      With Family Members
      Birthdays In It, But I’ve
      Missed Two This Year
      Already Because They’re
      Not On Facebook”
    Helps To Organize;
      “It Reminds Me For
      Birthdays, Events,...I’d
      Forget Or Miss Out
      Otherwise”
                           Creative Business Consulting Group   www.cbc-group.net




                                                                                    6
Social Media Consumption: Boomers
  Communicate With Friends And
  Relations Overseas And
  Interstate, And Enable Easy Photo
  Sharing
  Somewhat Useful For Staying In
  Touch With People (Facebook)
  Majority Still Use Email
  Limited Use Of Facebook on A
  Regular Basis as Tool To Stay
  Connected
  Currently, Largest Demographic
  Joining Facebook
                     Creative Business Consulting Group   www.cbc-group.net




Social Media Consumption: Boomers
Role In Daily Life
Split In Terms Of General Media
Consumption:
       Some Using The Internet And
       Email At Work, Some Doing So
       At Home For Social And
       Informational Purposes,
       Some Engaging With Facebook
       On A Regular Basis
   Usage Limited As Most Consume
   TV And Radio More Than New
   Media
                     Creative Business Consulting Group   www.cbc-group.net




                                                                              7
Gen X and Gen Y Experience SM First Hand;
Boomers via Younger Generations




                   Creative Business Consulting Group   www.cbc-group.net




Generally Positive Perceptions Of The Value Of
 SM, But Differences In Where Value Lies




                   Creative Business Consulting Group   www.cbc-group.net




                                                                            8
Familiar Tactics And Tools For Social Media
Marketing




                    Creative Business Consulting Group   www.cbc-group.net




Improving Performance in 2012 Requires An
Additional Set Of Tools
  Scheduling, Monitoring and (Micro)Publishing Tools




                    Creative Business Consulting Group   www.cbc-group.net




                                                                             9
Improving Performance in 2012 Requires An
Additional Set Of Tools
  Location Based Marketing, Daily Deals and Mobile Marketing




                        Creative Business Consulting Group              www.cbc-group.net




Must – Do In 2012: Use Linking Tools To Deliver
Your Social Media Strategy
                                     •Create Content That Is Similar Themed-
                                     But Edited For Readership On Each Social
                                     Media Site You Participate In

                                     •Set Up Your Linking Accounts So That You
                                     Can Update Via Numerous Sites. This
                                     Allows Maximum Flexibility
                                          •E-mail
                                          •SMS
                                          •Instant Message
                                          •Facebook App
                                          •I-phone App
                                          •Desktop Apps
                                            Remember: It’s Not About You Are, It’s
                                            About Your Customers Are

                        Creative Business Consulting Group              www.cbc-group.net




                                                                                            10
Must – Do In 2012: Socialize/Mobilize Your
Website




          For More Information www.Howtogomo.com
                       Creative Business Consulting Group   www.cbc-group.net




Social Media Is Here To Stay
 Permanent Part Of Media Consumption Behavior
 • Generation Differences In Terms Of SM Engagement
 Exist; Create Appropriate Strategy That Meets Needs
 •New Media Consumed Alongside Traditional Forms
 To (A) Reinforce Communications And (B) Provide
 Credibility
 • Facebook Important Tool For Consumers to Converse
 With Brands Of Interest And Keeping Up-to-date
 • SM Is About Two-way Conversation (I.E. Brands Need
 To Respond To Consumer Content)
 • A Multi-channel Marketing Strategy Is Most Effective

                       Creative Business Consulting Group   www.cbc-group.net




                                                                                11
CBCG Can Help You Create An Engaging
Social Media Strategy Today
           Lynn Switanowski-Barrett is the Founder and President of
           Creative Business Consulting Group, (CBCG) a Boston
           based Retail Consulting firm.

                      CBCG Helps Retailers Understand:
           •Business Opportunities Created By Using Social Media
           •How to Create Marketing Programs That Engage Customers
           •The Cost Saving Benefits Of Using Social Media
           •How to Create A Social Media Strategy for Your Business

                Call Us Today And Learn How Your
               Business Can Benefit By Using Social
                              Media

                              617 – 437- 9191
                             Creative Business Consulting Group       www.cbc-group.net




Enter To Win A FREE 90 Day Social Planning
Media Calendar – Retail Value $900.00

   Are You Talking To Your Customers Daily?
   Win A 90-Day Social Media Calendar

   1) Post on our Page: Facebook.com/CBCGroup “Snow Show2012”
   2) Leave This Entry Form After The Seminar Session
   Name:_______________________________________________
   E-mail Address: ________________________________________________

            For more info e-mail us at: social@cbc-group.net


                             Creative Business Consulting Group       www.cbc-group.net




                                                                                          12

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Is your retail business social printing version 01.27.12

  • 1. Is Your Retail Business Social? — SIA Snow Show January 27, 2012 88% Of Businesses Are Using Social Media For Some Sort Of Marketing in 2012 Creative Business Consulting Group www.cbc-group.net 1
  • 2. Company Spending On Social Media Will Grow Over The Next 5 Years $716 million 2009 $3.1 billion 2014 Source: Forrester Research Creative Business Consulting Group www.cbc-group.net Social Media Is A 24/7 Cocktail Party Where No One Controls The Guest List Creative Business Consulting Group www.cbc-group.net 2
  • 3. Anybody And Everybody Can Participate And Contribute From Anywhere Creative Business Consulting Group www.cbc-group.net So What - Do I Really Need to Care About It For My Retail Business? Creative Business Consulting Group www.cbc-group.net 3
  • 4. Seminar Objectives • Learn Why Social Media Works Effectively For Businesses of Any Size • Learn How Consumers Use Social Media Today – and Why You Should Use it to Connect With Them • Review The Latest Tips and Tactics for Using Social Media Effectively in Your Retail Business Creative Business Consulting Group www.cbc-group.net Consumers Are Using Social Media, Are You? 56% Of Shoppers Have “Friended,” “Followed” Or “Subscribed” To A Retail Fan Page More Than 50% Of Online Shoppers Use SM 49% of Retailer SM Fans Follow To Learn About Special Deals And Options 45% Of Users Use SM Learn About Products 5% Use Social Media Primarily For Customer Support 85% Of Gen Y Shoppers Participate In Social Networking However, 60% Of Retailers Do Not Have A Presence On A Social Network * (Pricegrabber, 2010) Creative Business Consulting Group www.cbc-group.net 4
  • 5. Social Media Consumption: Gen X Review Sites For Planning And Sending Links To Others; Used For Decision- making Purposes IPhone Applications To Find Information While Out And About Reviews And Testimonials; For Candid Opinions And Quick Decision Making Instant Status Updates; Provide Quick, Short, Sharp Bursts Of Information Linkedin “Facebook For Business” Way To Connect With Your Professional Network Creative Business Consulting Group www.cbc-group.net Social Media Consumption: Gen X Role In Daily Life • Quick Interactions With Others • Share News and Information • Review Relevant Comments • Convenience - Fosters Ability To Do Two Things At Once: • Find Information • Gain Real-time Updates From Friends And Family • Brings Issues To The Forefront; No Hiding From Bad Reviews Or Customer Service Creative Business Consulting Group www.cbc-group.net 5
  • 6. Social Media Consumption: Gen Y • Letting The Whole World Know What’s Going On In Your Life • Give You Instant Recommendations Follow The Movements Of Celebrities Create Content ie. Blog To Keep In Touch With Family, Post Photos, etc. Arrange To Meet People And Stay In Touch, Plan Social Events Creative Business Consulting Group www.cbc-group.net Social Media Consumption: Gen Y Role In Daily Life Facebook Has ‘Replaced’ The Common Diary; “I Still Have A Paper Diary With Family Members Birthdays In It, But I’ve Missed Two This Year Already Because They’re Not On Facebook” Helps To Organize; “It Reminds Me For Birthdays, Events,...I’d Forget Or Miss Out Otherwise” Creative Business Consulting Group www.cbc-group.net 6
  • 7. Social Media Consumption: Boomers Communicate With Friends And Relations Overseas And Interstate, And Enable Easy Photo Sharing Somewhat Useful For Staying In Touch With People (Facebook) Majority Still Use Email Limited Use Of Facebook on A Regular Basis as Tool To Stay Connected Currently, Largest Demographic Joining Facebook Creative Business Consulting Group www.cbc-group.net Social Media Consumption: Boomers Role In Daily Life Split In Terms Of General Media Consumption: Some Using The Internet And Email At Work, Some Doing So At Home For Social And Informational Purposes, Some Engaging With Facebook On A Regular Basis Usage Limited As Most Consume TV And Radio More Than New Media Creative Business Consulting Group www.cbc-group.net 7
  • 8. Gen X and Gen Y Experience SM First Hand; Boomers via Younger Generations Creative Business Consulting Group www.cbc-group.net Generally Positive Perceptions Of The Value Of SM, But Differences In Where Value Lies Creative Business Consulting Group www.cbc-group.net 8
  • 9. Familiar Tactics And Tools For Social Media Marketing Creative Business Consulting Group www.cbc-group.net Improving Performance in 2012 Requires An Additional Set Of Tools Scheduling, Monitoring and (Micro)Publishing Tools Creative Business Consulting Group www.cbc-group.net 9
  • 10. Improving Performance in 2012 Requires An Additional Set Of Tools Location Based Marketing, Daily Deals and Mobile Marketing Creative Business Consulting Group www.cbc-group.net Must – Do In 2012: Use Linking Tools To Deliver Your Social Media Strategy •Create Content That Is Similar Themed- But Edited For Readership On Each Social Media Site You Participate In •Set Up Your Linking Accounts So That You Can Update Via Numerous Sites. This Allows Maximum Flexibility •E-mail •SMS •Instant Message •Facebook App •I-phone App •Desktop Apps Remember: It’s Not About You Are, It’s About Your Customers Are Creative Business Consulting Group www.cbc-group.net 10
  • 11. Must – Do In 2012: Socialize/Mobilize Your Website For More Information www.Howtogomo.com Creative Business Consulting Group www.cbc-group.net Social Media Is Here To Stay Permanent Part Of Media Consumption Behavior • Generation Differences In Terms Of SM Engagement Exist; Create Appropriate Strategy That Meets Needs •New Media Consumed Alongside Traditional Forms To (A) Reinforce Communications And (B) Provide Credibility • Facebook Important Tool For Consumers to Converse With Brands Of Interest And Keeping Up-to-date • SM Is About Two-way Conversation (I.E. Brands Need To Respond To Consumer Content) • A Multi-channel Marketing Strategy Is Most Effective Creative Business Consulting Group www.cbc-group.net 11
  • 12. CBCG Can Help You Create An Engaging Social Media Strategy Today Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm. CBCG Helps Retailers Understand: •Business Opportunities Created By Using Social Media •How to Create Marketing Programs That Engage Customers •The Cost Saving Benefits Of Using Social Media •How to Create A Social Media Strategy for Your Business Call Us Today And Learn How Your Business Can Benefit By Using Social Media 617 – 437- 9191 Creative Business Consulting Group www.cbc-group.net Enter To Win A FREE 90 Day Social Planning Media Calendar – Retail Value $900.00 Are You Talking To Your Customers Daily? Win A 90-Day Social Media Calendar 1) Post on our Page: Facebook.com/CBCGroup “Snow Show2012” 2) Leave This Entry Form After The Seminar Session Name:_______________________________________________ E-mail Address: ________________________________________________ For more info e-mail us at: social@cbc-group.net Creative Business Consulting Group www.cbc-group.net 12