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Is your retail business social printing version 01.27.12
1. Is Your Retail Business Social?
—
SIA Snow Show
January 27, 2012
88% Of Businesses Are Using Social Media For
Some Sort Of Marketing in 2012
Creative Business Consulting Group www.cbc-group.net
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2. Company Spending On Social Media Will Grow
Over The Next 5 Years
$716 million
2009
$3.1 billion
2014
Source: Forrester Research Creative Business Consulting Group www.cbc-group.net
Social Media Is A 24/7 Cocktail Party Where No
One Controls The Guest List
Creative Business Consulting Group www.cbc-group.net
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3. Anybody And Everybody Can Participate And
Contribute From Anywhere
Creative Business Consulting Group www.cbc-group.net
So What - Do I Really Need to Care About It
For My Retail Business?
Creative Business Consulting Group www.cbc-group.net
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4. Seminar Objectives
• Learn Why Social Media Works Effectively
For Businesses of Any Size
• Learn How Consumers Use Social Media
Today – and Why You Should Use it to
Connect With Them
• Review The Latest Tips and Tactics for Using
Social Media Effectively in Your Retail
Business
Creative Business Consulting Group www.cbc-group.net
Consumers Are Using Social Media, Are You?
56% Of Shoppers Have “Friended,” “Followed” Or
“Subscribed” To A Retail Fan Page
More Than 50% Of Online Shoppers Use SM
49% of Retailer SM Fans Follow To Learn About
Special Deals And Options
45% Of Users Use SM Learn About Products
5% Use Social Media Primarily For Customer Support
85% Of Gen Y Shoppers Participate In Social
Networking
However, 60% Of Retailers Do Not Have A
Presence On A Social Network
* (Pricegrabber, 2010) Creative Business Consulting Group www.cbc-group.net
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5. Social Media Consumption: Gen X
Review Sites For Planning And Sending
Links To Others; Used For Decision-
making Purposes
IPhone Applications To Find
Information While Out And About
Reviews And Testimonials; For
Candid Opinions And Quick Decision
Making
Instant Status Updates; Provide Quick,
Short, Sharp Bursts Of Information
Linkedin “Facebook For Business”
Way To Connect With Your Professional
Network
Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Gen X
Role In Daily Life
• Quick Interactions With Others
• Share News and Information
• Review Relevant Comments
• Convenience - Fosters Ability To
Do Two Things At Once:
• Find Information
• Gain Real-time Updates
From Friends And Family
• Brings Issues To The Forefront;
No Hiding From Bad Reviews Or
Customer Service
Creative Business Consulting Group www.cbc-group.net
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6. Social Media Consumption: Gen Y
• Letting The Whole World Know
What’s Going On In Your Life
• Give You Instant
Recommendations
Follow The Movements Of
Celebrities
Create Content ie. Blog To
Keep In Touch With Family,
Post Photos, etc.
Arrange To Meet People And
Stay In Touch, Plan Social
Events
Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Gen Y
Role In Daily Life
Facebook Has ‘Replaced’
The Common Diary;
“I Still Have A Paper Diary
With Family Members
Birthdays In It, But I’ve
Missed Two This Year
Already Because They’re
Not On Facebook”
Helps To Organize;
“It Reminds Me For
Birthdays, Events,...I’d
Forget Or Miss Out
Otherwise”
Creative Business Consulting Group www.cbc-group.net
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7. Social Media Consumption: Boomers
Communicate With Friends And
Relations Overseas And
Interstate, And Enable Easy Photo
Sharing
Somewhat Useful For Staying In
Touch With People (Facebook)
Majority Still Use Email
Limited Use Of Facebook on A
Regular Basis as Tool To Stay
Connected
Currently, Largest Demographic
Joining Facebook
Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Boomers
Role In Daily Life
Split In Terms Of General Media
Consumption:
Some Using The Internet And
Email At Work, Some Doing So
At Home For Social And
Informational Purposes,
Some Engaging With Facebook
On A Regular Basis
Usage Limited As Most Consume
TV And Radio More Than New
Media
Creative Business Consulting Group www.cbc-group.net
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8. Gen X and Gen Y Experience SM First Hand;
Boomers via Younger Generations
Creative Business Consulting Group www.cbc-group.net
Generally Positive Perceptions Of The Value Of
SM, But Differences In Where Value Lies
Creative Business Consulting Group www.cbc-group.net
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9. Familiar Tactics And Tools For Social Media
Marketing
Creative Business Consulting Group www.cbc-group.net
Improving Performance in 2012 Requires An
Additional Set Of Tools
Scheduling, Monitoring and (Micro)Publishing Tools
Creative Business Consulting Group www.cbc-group.net
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10. Improving Performance in 2012 Requires An
Additional Set Of Tools
Location Based Marketing, Daily Deals and Mobile Marketing
Creative Business Consulting Group www.cbc-group.net
Must – Do In 2012: Use Linking Tools To Deliver
Your Social Media Strategy
•Create Content That Is Similar Themed-
But Edited For Readership On Each Social
Media Site You Participate In
•Set Up Your Linking Accounts So That You
Can Update Via Numerous Sites. This
Allows Maximum Flexibility
•E-mail
•SMS
•Instant Message
•Facebook App
•I-phone App
•Desktop Apps
Remember: It’s Not About You Are, It’s
About Your Customers Are
Creative Business Consulting Group www.cbc-group.net
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11. Must – Do In 2012: Socialize/Mobilize Your
Website
For More Information www.Howtogomo.com
Creative Business Consulting Group www.cbc-group.net
Social Media Is Here To Stay
Permanent Part Of Media Consumption Behavior
• Generation Differences In Terms Of SM Engagement
Exist; Create Appropriate Strategy That Meets Needs
•New Media Consumed Alongside Traditional Forms
To (A) Reinforce Communications And (B) Provide
Credibility
• Facebook Important Tool For Consumers to Converse
With Brands Of Interest And Keeping Up-to-date
• SM Is About Two-way Conversation (I.E. Brands Need
To Respond To Consumer Content)
• A Multi-channel Marketing Strategy Is Most Effective
Creative Business Consulting Group www.cbc-group.net
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12. CBCG Can Help You Create An Engaging
Social Media Strategy Today
Lynn Switanowski-Barrett is the Founder and President of
Creative Business Consulting Group, (CBCG) a Boston
based Retail Consulting firm.
CBCG Helps Retailers Understand:
•Business Opportunities Created By Using Social Media
•How to Create Marketing Programs That Engage Customers
•The Cost Saving Benefits Of Using Social Media
•How to Create A Social Media Strategy for Your Business
Call Us Today And Learn How Your
Business Can Benefit By Using Social
Media
617 – 437- 9191
Creative Business Consulting Group www.cbc-group.net
Enter To Win A FREE 90 Day Social Planning
Media Calendar – Retail Value $900.00
Are You Talking To Your Customers Daily?
Win A 90-Day Social Media Calendar
1) Post on our Page: Facebook.com/CBCGroup “Snow Show2012”
2) Leave This Entry Form After The Seminar Session
Name:_______________________________________________
E-mail Address: ________________________________________________
For more info e-mail us at: social@cbc-group.net
Creative Business Consulting Group www.cbc-group.net
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