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Komunikace projektu vs. komunikace v projektu

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Michal Kříž
Michal Kříž

Presentation for project manager, who want to discover work and thinking marketing specialist.

Marketing
1 of 55
NADPIS
KDO JSEM? FMK UTB ZLÍN OPTYS KONFERENCE PM ZLIN FILM FESTIVAL ZLIN DESIGN WEEK ENJOY PRODUCTION KONEKTOR FDV
O ČEM TO TEDA BUDE?
KREATIVNÍ PROJEKTOVÝ MANAGEMENT KREATIVNÍ PROJEKT
KREATIVNÍ EKONOMIKA
KULTURNÍ SEKTOR
KULTURNÍ PRŮMYSLY
KREATIVNÍ PRŮMYSLY
MANAŽER = PROJEKT KOMUNIKACE = PROPAGACE
KOMUNIKACE V PROJEKTU
KOMUNIKAČNÍ PLÁN LEADERSHIP
JAK KOMUNIKOVAT NÁŠ PROJEKT A PROČ JE TO DŮLEŽITÉ?
KREATIVITA ?
OBSAH FORMA
CÍLOVÁ SKUPINA
INSIGHT
KOMUNIKAČNÍ NÁSTROJE
SOCIÁLNÍ SÍTĚ
FACEBOOK
URČIT SI CÍL! CO? BUDOVÁNÍ BRANDU ZVYŠOVÁNÍ PRODEJE KONVERZE NA WEB
VYMYSLET STRATEGII! JAK?
OBSAH VIZUÁL
AKTIVACE FANOUŠKŮ
FACEBOOK POLITIKA NEWSFEED ORGANICKÝ DOSAH PLACENÉ KAMPANĚ
CASE STUDIES BEST PRACTICE
TWITTER
ODBORNĚJŠÍ PUBLIKUM
PROPOJENÍ S FB
LIVESTREAMING
INSTAGRAM
PUBLIC RELATIONS
TISKOVÁ ZPRÁVA REDAKČNÍ OBSAH VIZUÁL FOTKY
MEDIA RELATIONS *medialist *friendship
AVE METODA CÍLENÍ DOSAH
MEDIÁLNÍ PARTNERSTVÍ
COPYWRITING
KISS
WWWEB
STAVBA WIREFRAME CALL TO ACTION OBSAH SEO STORY TELLING
BRANDBUILDING IMAGE
Komunikace projektu vs. komunikace v projektu
Komunikace projektu vs. komunikace v projektu
Komunikace projektu vs. komunikace v projektu
Komunikace projektu vs. komunikace v projektu

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Komunikace projektu vs. komunikace v projektu

Editor's Notes

  1. Představení sebe sama, vyučen jako markeťák na půl jako kreativec, studuji ve městě, která je stále plná Baťovy vize. Pocházím ze Slezska, takže mám ostravský přízvuk, kdybych mluvil moc rychle a krátce, tak prosím řvěte. To se mi stává velmi často. Studuji teď magisterský stupeň oboru marketingové komunikace, prošel jsem si pár projekty, jako projektový manažer, ale také jakou součást týmu, většinou PR nebo produkce. Dělám to, protože mě to baví a protože nic jiného neumím. Telefonní číslo předám až na konci.
  2. Komunikace v projektu vs. Komunikace projektu? Jak jsem na to vůbec přišel? Historie z VŠE, bakalářku jsem psal na komunikaci v projektových týmech, zaměřeno na softwarové aplikace (konference ve Zlíně, Romanova přednáška) a zároveň studuji marketing, že znám takové ty věci jako reklama, sociální sítě apod. Tak jsem si řekl, že to spojíme… na dnešní přednášce/workhopu se nebudeme zabývat týmovou komunikací vůbec, předpokládám, že jako projektoví manažeři už správné zásady všichni znáte a já bych vám rád na těch zásadách ukázal, že totožně postupujeme i v komunikaci, tedy propagaci samotného projektu…
  3. Kreativní projekt, obecně takový, projekt, který potřebuje propagaci, protože má široké publikum. Dělá se prostě pro lidi.