A Guide to Blog Post Length

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A Guide to Blog Post Length
March 24, 2015 · Marketing · Kimberly Portuondo · Comment
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Part of drafting the
perfect blog is making
sure it is the right length.
There are many theories
about how long blog
posts should be, but it
honestly all depends on
your business and your
goals. In short the
answer is: Your blog post
should be as long as you
need it to be.
That probably isn't the
helpful answer you were
hoping for. But, your blog
posts should be as long
as they need to be to
serve their purpose. Can
your blog post provide
your readers the
information they need in

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200 words? Great. Stop
writing. No more words
needed. If 200 isn't
enough to get a clear
point across, you're not done. Keep writing.
Depending on your goals, there are different blog lengths that will
work well for you.
IF YOU WANT MORE TRAFFIC FROM SEARCH ENGINGES (GOOGLE,
BING, YAHOO, ETC.)
Search Engine Optimization (SEO) is tricky especially since the
rules changes constantly. However, the rewards are worth the
effort if you know what you are doing. Search engines, like Google,
prefer longer and more research based/informative posts. Aim for
anywhere between 1,500 to 2,000 words.
Search engines are made to give people the information they are
looking for. They love long authoritative posts, particularly those
focused on problem-solving.
IF YOU WANT MORE SOCIAL MEDIA SHARES
Having your content shared on social media is great way to gain
Kimberly Portuondo
My passion is to come up with
creative ways to make
companies stand out in the digital
marketplace. There is no quick fix
or simple answer for success in
this arena. Each company is
different and should have a
unique approach to manage its
online reputation.
I've been feeding my passion for

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exposure for your business. How many social shares you earn is
influenced by several things including your topic, the quality of the
posts, and the size of your audience.
If the post is too short, people may not find it informative enough to
pass along on their social networks. To encourage social shares
try for a blog post between 600-1,000 words.
IF YOU WANT MORE COMMENTS ON YOUR BLOGS
If you want to encourage people to comment on your blog posts,
the shorter the better. Focus your post on asking your audience
questions to generate a discussion. Try to keep your post under
300 words and make it clear you want to start a discussion so that
people will comment.
Drafting short, discussion-based posts is very good for building an
audience, but short posts are not beneficial for SEO. So make
sure to mix up your post length.
SO HOW LONG SHOULD YOUR BLOG POSTS BE?
That really just depends on the goals for your blog. Your word
choices are typically more important than your word count, but you
can always split your blog into a series if you have a lot to say
all things digital marketing since
starting my career as
Communications Coordinator for
a Marketing Firm in Tallahassee
called Onyx Creative Group.
There I learned about marketing,
web design, and social media
management. I applied that
knowledge to a job in South
Florida where I handled the
Business Development, Digital
Presence, and Social Marketing
strategy for an Insurance Agency,
an E-Learning Company, an
Adventure Travel Company, and
a Mobile App Startup.
I am always learning and always
growing which is why I love what I
do so much.

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Posted by Kimberly Portuondo in
Marketing and tagged blogging,
blogs, blog, how to blog, how to blog
properly, blog length, blog word
count, what length should your blog
be, how long should your blog be
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about a certain topic! Do your best to vary the length of your blog
posts to properly serve your audience.
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