SEO Checklist: 15 Steps to Optimize Your Website

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SEO Checklist: 15 Steps to Optimize Your Website
Today, you can easily create a website, and even gather a team around it to grow the site through content. But
that's not enough to get your site on the first page of SERPs. » sign in to read full article
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SEO Checklist: 15 Steps to
Optimize Your Website
by Eugene Dediu | March 26, 2015 | 2,127 views
Today, just about anyone can create a new website on
any topic and gather a team around it to develop and
grow the site through content.
But many people fail to get on the first page of search
engine results pages (SERPs) because they believe it's
just about content, rather than also doing keyword
research, creating a semantic kernel, making the website
mobile friendly, or even putting the right alt text for
images, and so on.
The following list is an SEO checklist of actions that you need to take to optimize your website for
search engines.
Step 1: Use Google Webmaster Tools
If you want your website to rank well in Google search, you really need to use this service. It will give
you all the data, tools, and diagnostics you need to create a friendly website for users and for
search engines.
Step 2: Install Google Analytics
Google Analytics is one the most popular
analytics services, and it's absolutely free. Use
it to measure the traffic of your website, the
demographics of the visitors, the content
they're most interested in, their navigational
behavior while on your site, and many other
factors that you need to consider to organically
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grow your website.
Step 3: Use Bing Webmaster Tools and
submit your website to Yahoo Search
Engine to be indexed
Yes, there are users on the Internet who use
Bing and Yahoo. Just because you don't use
them doesn't mean your potential customers or
visitors don't.
Step 4: Create the semantic kernel of your website
Think of the semantic kernel as a list of all the keywords (long- and short-tail) that people are
searching on the Web in your site's particular area of interest.
Use Google AdWords Keyword Planner (or other tools) to research what the issues and keywords
are that your potential visitors are searching for, and create awesome content that suits their needs.
Don't ignore long-tail keywords, as they can get you more segmented and targeted traffic from
search engines.
Step 5: Research your competitors' links
Want to start a link-building campaign? First check your competitor's links to generate an overview
of of your competitors. Consider using Ahrefs.com, Majestic SEO, and Backlink Watch.
Step 6: Create pages/accounts for your company/brand/website on the social networks
that your potential customers and visitors use
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that your potential customers and visitors use
Nowadays, every brand and company has to be present on all the right social networks. It's a must
for reputation management, PR... and for our SEO checklist. Below is a list of social networks with
the type of URL your page or account needs to use:
http://www.twitter.com/your-company-brand-name
http://www.facebook.com/your-company-brand-name
http://www.youtube.com/user/your-company-brand-name
http://www.linkedin.com/in/your-company-brand-name
http://your-company-brand-name.tumblr.com/
http://pinterest.com/your-company-brand-name
http://about.me/your-company-brand-name
http://www.stumbleupon.com/stumbler/your-company-brand-name
http://www.scribd.com/your-company-brand-name
http://www.flickr.com/photos/your-company-brand-name
Step 7: Create a Google Plus user profile for you company or brand
Sharing links from your website on Google+ will have an impact on your search rankings. If a person
is following a specific profile on Google+, the probability that that person will see the profile's
posts/links in SERPs will be higher.
Step 8. Check your URLs and make them user- and SEO-friendly
URLs should be user-friendly and "clean," with relevant keywords; they should be well-written:
Good URL: http://en.wikipedia.org/wiki/Germany
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Good URL: http://en.wikipedia.org/wiki/Germany
Bad URL: http://www.amazon.com/gp/product/B00IO9PBPS/ref=s9_al_gw_g201_i2/183-
1385515-9300632?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-
2&pf_rd_r=0DX2C7TDTZRF53NZ2C1Q&pf_rd_t=101&pf_rd_p=1969991562&pf_rd_i=507846
Step 9. Check your website on Page Speed Insights and optimize it accordingly
Google Page Speed Insights is an important tool on our SEO checklist. It helps us to test and
improve the performance of you website in mobile and desktop versions.
Step 10. Check your website for duplicate content using CopyScape
This is an important issue in SEO, although Google has said that websites would rarely be penalized
for duplicate content, unless it detects ill intent. You need only worry about it if you use keyword
stuffing and spam duplicate content.
Step 11. Check your 404 and 500 error messages using the Google Webmaster Tools
Step 12. Optimize your images
Use descriptive file names with specific keywords, post high-quality images, optimize their file sizes,
and add good alt text for each of them.
Step 13. Craft your Robots.txt file and XMLSitemap for search engines
On Google Support you can easily create the Robots.txt file of your website. Also you must use
XML-Sitemaps.com so that Google will properly crawl, find, and index your website.
Step 14. Submit your Website to Niche Websites
Submitting your website to local and niche pages and websites will improve your rankings in SERPs.
(Here you can find some good niche websites and platforms for your specific segment or industry.)
Step 15. Make your website SEO mobile-friendly
Today, millions of Web users are surfing the Web using smartphones and tablets. So if you want to
reddit, the world's largest platform for online
communities. more
clicks and conversions. more
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get great user experience and user engagement on your website... make it mobile! If your website
doesn't work well on smartphones or tablets, you can forget about increasing traffic—and ranking
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Eugene Dediu is CEO and co-founder of SEOforce.
39 Share 142
Keywords, Search Engine Marketing, SEO, Web Analytics, Websites
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Comments
by GoPromotional Thu Mar 26, 2015 via web

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Thanks for these steps! Website optimization has become a crucial part of business
marketing. If you sell a great product at a great price you deserve customers - - and fully
optimized website will attract your specific customers. So, if website optimization is performed
correctly, your business will be rewarded accordingly, and you will see dramatic profit
increase.
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