Mallory Wood, mStoner’s director of marketing, and Donna Talarico, Elizabethtown College’s director of integrated communications, presented a brand new case study on E-town’s Share Your Moment campaign.
Focusing on the audience has never been more important or more challenging as the mediums for our messages change. Many of us are simply repurposing content verbatim on our site, in print, and on social media. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers.
Elizabethtown College transformed its traditional acceptance letter into a unique, tangible-yet-multimedia experience. Donna will share how she and E-town’s marketing and admissions team joined forces to create a “moment” for accepted students, and then encouraged them to share that moment — right then — on social media. Follow the team through conception to production to delivery — to a near-year full of sharing. Learn why #etown2017 is the College’s most socially active incoming class to date, and see how this project increased yield and built relationships.
Watch the webinar recording: http://www.youtube.com/watch?v=5Vkq7oE-4hY