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Big on YouTube

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Big on YouTube

  1. 1. Mandi Bateson | April 2010<br />BIG ON YOUTUBE<br />
  2. 2. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  3. 3. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />Source: Sysomos http://www.sysomos.com/reports/video/<br />
  4. 4. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  5. 5. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />This is Australia<br />70% of AU internet users visit the site<br />18% mobile social networkers visit YouTube via their mobile<br />16% do it daily<br />63% watched online video for a product/service<br />4th most visited website in Australia<br />Source: The Nielsen Company, Alexa, <br />
  6. 6. March 2010<br />How social media has changed the way we engage on the web<br />
  7. 7. CONTENT<br />What makes a great video?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  8. 8. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />DRAMA<br />fun<br />CONTROVERSY<br />
  9. 9. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />INVEST IN GOOD CONTENT<br />AND MAKE IT SERVE MULTIPLE PURPOSES<br />EPISODIC  CATEGORICAL<br />
  10. 10. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />Production considerations<br />Cameramen?<br />Editing?<br />Permits?<br />Rehearsals?<br />talent?<br />Your objectives?<br />When in doubt . . . <br />KEEP IT SIMPLE, STUPID<br />
  11. 11.
  12. 12. THE Set up<br />How do you get started?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  13. 13. March 2010<br />How social media has changed the way we engage on the web<br />Source: namechk.com<br />
  14. 14. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  15. 15. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  16. 16. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  17. 17. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  18. 18. reporting<br />How do you know it’s working?<br />Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  19. 19. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  20. 20. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />
  21. 21. Mandi Bateson | April 2010<br />SMX Sydney | Video<br />delicious.com/mab397/smx<br />youtube.com/mab397<br />slideshare.net/mab397<br />
  22. 22. www.daemondigital.com<br />© Daemon Group 2010<br />Visit us at daemongroupblog.com and follow us @daemondigital<br />Mandi Bateson | Digital Planning Director | @mab397<br />

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