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Internet Statistics Compendium
Usage and Demographics
Global reach/ penetration of interactive services

      The internet reaches 30% of
       the global population and
        there are more than 2bn
         users worldwide. North
      American leads the world for
          internet penetration




 This is protected by Digiprove
What users are doing and looking at online


                                         Business travellers lead
                                          leisure travellers for
                                          sharing information
                                           online during trips




 This is protected by Digiprove
Social Media
Market growth and trends

      Social networks reach is
         22% of the global
    population. North America
     leads the world for social
       network penetration




 This is protected by Digiprove
Facebook

                                   The US leads the
                                  world for number of
                                   Facebook users.




 This is protected by Digiprove
Facebook



  Brands are acquiring fans at
    a rate of 9% per month.




 This is protected by Digiprove
LinkedIn

                                  There are approximately
                                  147m LinkedIn members
                                    worldwide. 57.9% of
                                   LinkedIn members are
                                           male.




 This is protected by Digiprove
LinkedIn



           34.3% of LinkedIn
          members are aged 25-
                  34




 This is protected by Digiprove
LinkedIn


                                   43.4% of LinkedIn
                                  members are in North
                                       America.




 This is protected by Digiprove
LinkedIn

         The US, Canada, the
         UK, India and Brazil
           are key LinkedIn
              countries.




 This is protected by Digiprove
LinkedIn




 This is protected by Digiprove
LinkedIn

                                  79% of all LinkedIn
                                  members are in 10
                                     countries.




 This is protected by Digiprove
LinkedIn




       LinkedIn member
     demographics around
           the world.

 This is protected by Digiprove
LinkedIn


        LinkedIn member
        gender by country




 This is protected by Digiprove
LinkedIn

     Regionally, LinkedIn’s
     user base is growing
        fastest in Latin
     America (85.3% YoY)




 This is protected by Digiprove
E-commerce
Online banking
                                  The UAE leads the
                                  world for banking
                                  consumers buying
                                  financial products
                                        online




 This is protected by Digiprove
Online banking

         Younger banking
       customers (Gen Y) are
        most likely to use or
       consider using mobile
         banking services




 This is protected by Digiprove
Online banking
                                    Banking customers in
                                  India are the most eager
                                          to pay for
                                     Twitter/Facebook
                                  transaction notifications
                                         from banks




 This is protected by Digiprove
Security and fraud




  81% of travel customers
 aged 50+ are “increasingly
 concerned about people or
   companies misusing my
      personal data”




 This is protected by Digiprove
Search Engine Marketing
Overall market figures


                                  Search ROI increased by
                                  18% quarter-on-quarter
                                       during 2011




 This is protected by Digiprove
Overall market figures


                                  Google accounts for 81%
                                   of search spend share




 This is protected by Digiprove
Overall market figures


  Yahoo/Bing rose by 5%
    quarter-on-quarter
       during 2011




 This is protected by Digiprove
Overall market figures



                                  Yahoo/Bing clicks deliver
                                  14% more revenue than
                                          Google




 This is protected by Digiprove
Overall market figures




           Yahoo/Bing ROI is 9%
            more than Google




 This is protected by Digiprove
Paid search/pay per click (PPC)

                                   Paid search in the
                                   APAC region grew
                                    more than 150%
                                  between Q2 and Q4
                                         2011




 This is protected by Digiprove
Paid search/pay per click (PPC)

                                  Google accounts for
                                  around 65% of paid
                                   search advertising
                                         spend




 This is protected by Digiprove
Paid search/pay per click (PPC)


                                  Bing leads global search
                                   engines for costs per
                                           clicks




 This is protected by Digiprove
Mobile search


          Mobile currently
        accounts for 7-8% of
           search spend




 This is protected by Digiprove
Mobile search



   Tablets account for 50%
   of mobile search spend




 This is protected by Digiprove
Mobile search




                                  Mobile and tablet CTRs are
                                    higher than desktop
                                         campaigns




 This is protected by Digiprove
Internet Advertising
Advertising formats


         Facebook ad spend
          increased by 109%
         between Q3 and Q4
                 2011




 This is protected by Digiprove
Advertising formats




        70% of Facebook ad
          impressions are
        accounted for by the
          top five sectors




 This is protected by Digiprove
Advertising formats


    For offsite Facebook
    campaigns, finance
     accounts for over
    60% of impressions




 This is protected by Digiprove
Advertising formats



                                   27.7% of display ad
                                  impressions occur on
                                     social networks




 This is protected by Digiprove
Advertising formats


                                  Facebook accounts
                                   for 28% of display
                                  ad publisher share




 This is protected by Digiprove
Online advertising response rates
       Across Canada, France,
      Germany, UK and the US,
       Facebook click through
       rates increased by 18%
             during 2011




 This is protected by Digiprove
Online advertising response rates


    For Facebook ads, food
      and drink boasts the
   highest click through rates




 This is protected by Digiprove
Online advertising rates

   Facebook ad clicks
   increased by 105%
between Q3 and Q4 2011




 This is protected by Digiprove
Online advertising rates

     Across Canada, France,
   Germany, UK and the US
   Facebook CPM rates have
    increased by 23% during
              2011




 This is protected by Digiprove
Site Performance and User Technology
Desktop browsers


                                   Average widths and
                                     heights of Gecko
                                  (Firefox/Mozilla/etc.)
                                  browsers on the Linux
                                    operating system




 This is protected by Digiprove
Desktop browsers

                                   Average widths and
                                     heights of Gecko
                                  (Firefox/Mozilla/etc.)
                                  browsers on the Mac
                                    operating system




 This is protected by Digiprove
Desktop browsers


                                  Average widths and heights
                                           of Gecko
                                    (Firefox/Mozilla/etc.)
                                  browsers on the Windows
                                       operating system




 This is protected by Digiprove
Desktop browsers


                                  Average widths and
                                   heights of Internet
                                  Explorer on the Mac
                                    operating system




 This is protected by Digiprove
Desktop browsers


                                  Average width and heights
                                  of the Internet Explorer on
                                   the Windows operating
                                             system




 This is protected by Digiprove
Desktop browsers


                                    Average widths and
                                  heights of Opera on the
                                  Linux operating system




 This is protected by Digiprove
Desktop browsers


                                     Average widths and
                                   heights of the Opera on
                                  the Mac operating system




 This is protected by Digiprove
Desktop browsers



                                  Average widths of Opera
                                     on the Windows
                                     operating system




 This is protected by Digiprove
Desktop browsers


                                   Average widths and
                                  heights of Safari on the
                                  Mac operating system




 This is protected by Digiprove
Desktop browsers

                                   Average widths and
                                  heights of Safari on the
                                   Windows operating
                                          system




 This is protected by Digiprove
Mobile growth trends
Market size and demographics

                                   Mobile reaches 86% of
                                   the global population
                                  and there are more than
                                     8.5bn subscribers
                                         worldwide




 This is protected by Digiprove
Mobile advertising spend


           Google accounts for
            96% of mobile ad
                 spend




 This is protected by Digiprove
The iPad




 In South America and
  Africa, professionals
  who use iPads do so
more for work purposes




 This is protected by Digiprove
The iPad




        16% of professionals
         say their iPad has
        completely replaced
            their laptop




 This is protected by Digiprove
The iPad


                                  72% of professionals
                                       buy fewer
                                  newspapers because
                                   they now own and
                                          iPad




 This is protected by Digiprove
The iPad




                                  79% of professionals
                                    always use their
                                      iPad for web
                                        browsing
 This is protected by Digiprove
The iPad
                                   75% of owners in Africa
                                     chose the iPad over
                                    other devices because
                                  they “read or heard good
                                           things”




 This is protected by Digiprove
The iPad


      39% of iPad owners in
      South America would
        consider buying a
       different tablet next
               time




 This is protected by Digiprove
What Next!




                                  Click Here to Read
                                  About Our Digital
                                  Marketing Program




 This is protected by Digiprove

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Internet Silicon Cloud

  • 3. Global reach/ penetration of interactive services The internet reaches 30% of the global population and there are more than 2bn users worldwide. North American leads the world for internet penetration This is protected by Digiprove
  • 4. What users are doing and looking at online Business travellers lead leisure travellers for sharing information online during trips This is protected by Digiprove
  • 6. Market growth and trends Social networks reach is 22% of the global population. North America leads the world for social network penetration This is protected by Digiprove
  • 7. Facebook The US leads the world for number of Facebook users. This is protected by Digiprove
  • 8. Facebook Brands are acquiring fans at a rate of 9% per month. This is protected by Digiprove
  • 9. LinkedIn There are approximately 147m LinkedIn members worldwide. 57.9% of LinkedIn members are male. This is protected by Digiprove
  • 10. LinkedIn 34.3% of LinkedIn members are aged 25- 34 This is protected by Digiprove
  • 11. LinkedIn 43.4% of LinkedIn members are in North America. This is protected by Digiprove
  • 12. LinkedIn The US, Canada, the UK, India and Brazil are key LinkedIn countries. This is protected by Digiprove
  • 13. LinkedIn This is protected by Digiprove
  • 14. LinkedIn 79% of all LinkedIn members are in 10 countries. This is protected by Digiprove
  • 15. LinkedIn LinkedIn member demographics around the world. This is protected by Digiprove
  • 16. LinkedIn LinkedIn member gender by country This is protected by Digiprove
  • 17. LinkedIn Regionally, LinkedIn’s user base is growing fastest in Latin America (85.3% YoY) This is protected by Digiprove
  • 19. Online banking The UAE leads the world for banking consumers buying financial products online This is protected by Digiprove
  • 20. Online banking Younger banking customers (Gen Y) are most likely to use or consider using mobile banking services This is protected by Digiprove
  • 21. Online banking Banking customers in India are the most eager to pay for Twitter/Facebook transaction notifications from banks This is protected by Digiprove
  • 22. Security and fraud 81% of travel customers aged 50+ are “increasingly concerned about people or companies misusing my personal data” This is protected by Digiprove
  • 24. Overall market figures Search ROI increased by 18% quarter-on-quarter during 2011 This is protected by Digiprove
  • 25. Overall market figures Google accounts for 81% of search spend share This is protected by Digiprove
  • 26. Overall market figures Yahoo/Bing rose by 5% quarter-on-quarter during 2011 This is protected by Digiprove
  • 27. Overall market figures Yahoo/Bing clicks deliver 14% more revenue than Google This is protected by Digiprove
  • 28. Overall market figures Yahoo/Bing ROI is 9% more than Google This is protected by Digiprove
  • 29. Paid search/pay per click (PPC) Paid search in the APAC region grew more than 150% between Q2 and Q4 2011 This is protected by Digiprove
  • 30. Paid search/pay per click (PPC) Google accounts for around 65% of paid search advertising spend This is protected by Digiprove
  • 31. Paid search/pay per click (PPC) Bing leads global search engines for costs per clicks This is protected by Digiprove
  • 32. Mobile search Mobile currently accounts for 7-8% of search spend This is protected by Digiprove
  • 33. Mobile search Tablets account for 50% of mobile search spend This is protected by Digiprove
  • 34. Mobile search Mobile and tablet CTRs are higher than desktop campaigns This is protected by Digiprove
  • 36. Advertising formats Facebook ad spend increased by 109% between Q3 and Q4 2011 This is protected by Digiprove
  • 37. Advertising formats 70% of Facebook ad impressions are accounted for by the top five sectors This is protected by Digiprove
  • 38. Advertising formats For offsite Facebook campaigns, finance accounts for over 60% of impressions This is protected by Digiprove
  • 39. Advertising formats 27.7% of display ad impressions occur on social networks This is protected by Digiprove
  • 40. Advertising formats Facebook accounts for 28% of display ad publisher share This is protected by Digiprove
  • 41. Online advertising response rates Across Canada, France, Germany, UK and the US, Facebook click through rates increased by 18% during 2011 This is protected by Digiprove
  • 42. Online advertising response rates For Facebook ads, food and drink boasts the highest click through rates This is protected by Digiprove
  • 43. Online advertising rates Facebook ad clicks increased by 105% between Q3 and Q4 2011 This is protected by Digiprove
  • 44. Online advertising rates Across Canada, France, Germany, UK and the US Facebook CPM rates have increased by 23% during 2011 This is protected by Digiprove
  • 45. Site Performance and User Technology
  • 46. Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Linux operating system This is protected by Digiprove
  • 47. Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Mac operating system This is protected by Digiprove
  • 48. Desktop browsers Average widths and heights of Gecko (Firefox/Mozilla/etc.) browsers on the Windows operating system This is protected by Digiprove
  • 49. Desktop browsers Average widths and heights of Internet Explorer on the Mac operating system This is protected by Digiprove
  • 50. Desktop browsers Average width and heights of the Internet Explorer on the Windows operating system This is protected by Digiprove
  • 51. Desktop browsers Average widths and heights of Opera on the Linux operating system This is protected by Digiprove
  • 52. Desktop browsers Average widths and heights of the Opera on the Mac operating system This is protected by Digiprove
  • 53. Desktop browsers Average widths of Opera on the Windows operating system This is protected by Digiprove
  • 54. Desktop browsers Average widths and heights of Safari on the Mac operating system This is protected by Digiprove
  • 55. Desktop browsers Average widths and heights of Safari on the Windows operating system This is protected by Digiprove
  • 57. Market size and demographics Mobile reaches 86% of the global population and there are more than 8.5bn subscribers worldwide This is protected by Digiprove
  • 58. Mobile advertising spend Google accounts for 96% of mobile ad spend This is protected by Digiprove
  • 59. The iPad In South America and Africa, professionals who use iPads do so more for work purposes This is protected by Digiprove
  • 60. The iPad 16% of professionals say their iPad has completely replaced their laptop This is protected by Digiprove
  • 61. The iPad 72% of professionals buy fewer newspapers because they now own and iPad This is protected by Digiprove
  • 62. The iPad 79% of professionals always use their iPad for web browsing This is protected by Digiprove
  • 63. The iPad 75% of owners in Africa chose the iPad over other devices because they “read or heard good things” This is protected by Digiprove
  • 64. The iPad 39% of iPad owners in South America would consider buying a different tablet next time This is protected by Digiprove
  • 65. What Next! Click Here to Read About Our Digital Marketing Program This is protected by Digiprove