3. Global reach/ penetration of interactive services
The internet reaches 30% of
the global population and
there are more than 2bn
users worldwide. North
American leads the world for
internet penetration
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4. What users are doing and looking at online
Business travellers lead
leisure travellers for
sharing information
online during trips
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6. Market growth and trends
Social networks reach is
22% of the global
population. North America
leads the world for social
network penetration
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7. Facebook
The US leads the
world for number of
Facebook users.
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8. Facebook
Brands are acquiring fans at
a rate of 9% per month.
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9. LinkedIn
There are approximately
147m LinkedIn members
worldwide. 57.9% of
LinkedIn members are
male.
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10. LinkedIn
34.3% of LinkedIn
members are aged 25-
34
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11. LinkedIn
43.4% of LinkedIn
members are in North
America.
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12. LinkedIn
The US, Canada, the
UK, India and Brazil
are key LinkedIn
countries.
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19. Online banking
The UAE leads the
world for banking
consumers buying
financial products
online
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20. Online banking
Younger banking
customers (Gen Y) are
most likely to use or
consider using mobile
banking services
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21. Online banking
Banking customers in
India are the most eager
to pay for
Twitter/Facebook
transaction notifications
from banks
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22. Security and fraud
81% of travel customers
aged 50+ are “increasingly
concerned about people or
companies misusing my
personal data”
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36. Advertising formats
Facebook ad spend
increased by 109%
between Q3 and Q4
2011
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37. Advertising formats
70% of Facebook ad
impressions are
accounted for by the
top five sectors
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38. Advertising formats
For offsite Facebook
campaigns, finance
accounts for over
60% of impressions
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39. Advertising formats
27.7% of display ad
impressions occur on
social networks
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40. Advertising formats
Facebook accounts
for 28% of display
ad publisher share
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41. Online advertising response rates
Across Canada, France,
Germany, UK and the US,
Facebook click through
rates increased by 18%
during 2011
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42. Online advertising response rates
For Facebook ads, food
and drink boasts the
highest click through rates
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43. Online advertising rates
Facebook ad clicks
increased by 105%
between Q3 and Q4 2011
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44. Online advertising rates
Across Canada, France,
Germany, UK and the US
Facebook CPM rates have
increased by 23% during
2011
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46. Desktop browsers
Average widths and
heights of Gecko
(Firefox/Mozilla/etc.)
browsers on the Linux
operating system
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47. Desktop browsers
Average widths and
heights of Gecko
(Firefox/Mozilla/etc.)
browsers on the Mac
operating system
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48. Desktop browsers
Average widths and heights
of Gecko
(Firefox/Mozilla/etc.)
browsers on the Windows
operating system
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49. Desktop browsers
Average widths and
heights of Internet
Explorer on the Mac
operating system
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50. Desktop browsers
Average width and heights
of the Internet Explorer on
the Windows operating
system
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51. Desktop browsers
Average widths and
heights of Opera on the
Linux operating system
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52. Desktop browsers
Average widths and
heights of the Opera on
the Mac operating system
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53. Desktop browsers
Average widths of Opera
on the Windows
operating system
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54. Desktop browsers
Average widths and
heights of Safari on the
Mac operating system
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55. Desktop browsers
Average widths and
heights of Safari on the
Windows operating
system
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57. Market size and demographics
Mobile reaches 86% of
the global population
and there are more than
8.5bn subscribers
worldwide
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58. Mobile advertising spend
Google accounts for
96% of mobile ad
spend
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59. The iPad
In South America and
Africa, professionals
who use iPads do so
more for work purposes
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60. The iPad
16% of professionals
say their iPad has
completely replaced
their laptop
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61. The iPad
72% of professionals
buy fewer
newspapers because
they now own and
iPad
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62. The iPad
79% of professionals
always use their
iPad for web
browsing
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63. The iPad
75% of owners in Africa
chose the iPad over
other devices because
they “read or heard good
things”
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64. The iPad
39% of iPad owners in
South America would
consider buying a
different tablet next
time
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65. What Next!
Click Here to Read
About Our Digital
Marketing Program
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