Mackenzie Fogelson

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Mackenzie Fogelson — “Mack” to those in the know — is a writer, speaker, and the Founder and CEO of Genuinely, a consultancy and training company that evolves growth strategies for sales, marketing, and customer experience teams, all from a place of purpose. A frequently featured speaker and long-time leader in the search engine marketing industry, Mack’s true passion is helping companies refine and translate their purpose into an actionable roadmap for growth. Mack holds a Master’s Degree in English from Colorado State University. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar. Specialties: brand building, pu...

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Mackenzie Fogelson

One Trick Ponies Get Shot: For Everyone

Finding Success After Defeat: Content Marketing Lessons from the Frontline | Adria Saracino

The Search for Meaning in B2B Marketing

The Future of Search: Dispersed Citation & The Idea Graph

Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet