SlideShare une entreprise Scribd logo
1  sur  64
Télécharger pour lire hors ligne
bullshit
Why follower count is
@MACKFOGELSON
and a whole lot of reasons why you should be 

measuring social media success differently.
Ω
Ω
For the last two years I’ve been building
a following on Twitter.
@MACKFOGELSON
alright
That’s a total of

24 months
104 weeks
728 days
17,472 hours
not including leap year.
@MACKFOGELSON
It has not been easy.
@MACKFOGELSON
Allow me to share a few of

the things I’ve been doing.!
This is just some of the stuff that has 

helped me to build an audience.
@MACKFOGELSON
@MACKFOGELSON
I wrote 14 blog posts on .
@MACKFOGELSON
At 3,500 words per post, 

that’s like an encyclopedia.

(Remember those?)
!
P.S. has one of the largest and most
respected search marketing communities
in the world.
!
Millions of people visit their blog each month.
@MACKFOGELSON
@MACKFOGELSON
I wrote 25 blog posts on the
Mack Web blog .
@MACKFOGELSON
I also wrote 5 more posts on
other respected blogs.

(I know. I get around.)
!
There’s more than the writing of 

the blog posts.
@MACKFOGELSON
hang on
@MACKFOGELSON
I read, curated, and shared
more than 3,000 posts.

(On social media that is.)
!
I attended 7 conferences.
I spoke at 5 of them.
That’s one solid week of work 

per conference once you’ve researched, 

written, slide-decked, and practiced your talk.
@MACKFOGELSON
@MACKFOGELSON
Plus all of the live-tweeting
and in person stuff, too.

(The online really doesn’t work without the offline.)
!
@MACKFOGELSON
We also did some other stuff
as a company.

(We wrote a book on community building. There’s llamas in there.)
!
After doing all of that work, 

guess how many followers I earned?
@MACKFOGELSON
@MACKFOGELSON
1582,
That’s right.

All of that work
and I only earned
2,851 followers.
(sigh)
!
@MACKFOGELSON
Thing is, if I used follower
count to calculate the ROI 

of all my efforts over 

the last two years,!!
I’d consider myself a failure.
@MACKFOGELSON
@MACKFOGELSON
And I’d probably be living in a
van down by the river.

(With Chris Farley, RIP.)
!
@MACKFOGELSON
But what my
follower count
doesn’t tell
you over there
is that there’s been
all kinds of crazy
success going on
over here.
@MACKFOGELSON
Each year for the last
two years, Mack Web
has experienced
40%
revenue
growth
The traffic to our

website has increased
by more than
1,300%
@MACKFOGELSON
@MACKFOGELSON
We are starting to become
recognized as industry leaders.

(It’s quite flattering.)
!
@MACKFOGELSON
This recognition has awarded
me speaking opportunities.

(All over the world.)
!
@MACKFOGELSON
This exposure sends more than
enough leads to our company.

(Makes us feel like we’re kind of a big deal.)
!
@MACKFOGELSON
Most valuable
to me are all of
the friends
and mentors
who have helped
me to grow the
business and stay
reasonably sane.
The sad thing is

that you can’t tell
any of this stuff if
you’re only looking
at follower count.
So quit doing that.
@MACKFOGELSON
You can still have numbers.
They’re just different ones.!!
What I want you to hear is, there’s a better
way to gauge your success on social media.
@MACKFOGELSON
to measure the right things.
@MACKFOGELSON
work
Follower count is easy to measure,

but it doesn't mean anything.
@MACKFOGELSON
@MACKFOGELSON
There are 3 metrics that you
should be measuring by now.

(But in case you missed the memo…)
!
Conversation
@MACKFOGELSON
Amplification Applause
1 2 3
@MACKFOGELSON
Conversation communicates
that you’re human.

(And that people want to talk to you.)
!
@MACKFOGELSON
Amplification communicates
that you’re interesting.

(And that people want to share you with their friends.)
!
@MACKFOGELSON
Applause communicates 

that you’re likable.

(And people either like you or they don’t.)
!
You can calculate all of this stuff using
TrueSocialMetrics or Sprout Social.
@MACKFOGELSON
You can also calculate true engagement

based on your community size. Read this.


(http://bit.ly/true-engagement)
!
@MACKFOGELSON
will help you determine

whether you’re actually making a difference.
@MACKFOGELSON
engagement
Rather than just measuring 

how many followers you’re adding.
@MACKFOGELSON
But if you want to experience
real growth on social media, 

it can’t operate in a silo.!!
It takes more than social to build an audience.
@MACKFOGELSON
You also need to

embrace integrated
marketing and
employ channels
other than social.
Social likes help.
@MACKFOGELSON
@MACKFOGELSON
Channels like:
Content
Email
Search
Offline
(and stuff)
@MACKFOGELSON
That way you
can measure
how both social
media and
other channels
are working
together to help
you accomplish
the goals for your
whole business.
And then you can measure all kinds of stuff
that goes way beyond follower count.
@MACKFOGELSON
Like…
@MACKFOGELSON
@MACKFOGELSON
Once they get to your website 

are they downloading stuff?

(Make sure you’re properly setting up goals in Google Analytics.)
!
@MACKFOGELSON
Are they signing up for your
email marketing?

(Measure your increase in subscriptions.)
!
@MACKFOGELSON
Are they staying longer and
coming back?

(Track bounce rate, time on page, page depth and return visits.)
!
@MACKFOGELSON
Are they remembering 

your brand?

(Pay attention to increase in branded traffic and mentions.)
!
@MACKFOGELSON
Are unexpected opportunities

coming your way?

(Like speaking and blogging gigs that bring exposure.)
!
You’ve got to measure all of it.
@MACKFOGELSON
Because the thing is…
@MACKFOGELSON
Social media

may not be the
perfect match
for things like
direct conversions
if you’re a B2B company.
@MACKFOGELSON
But it may be the perfect
match for supporting and
increasing micro conversions.!
Like email signups, downloads, lead forms, 

and other things (like reading your blog) that
you really want people to do on your site.
@MACKFOGELSON
All of these things lead to
business growth.
@MACKFOGELSON
(We’re living proof.)
@MACKFOGELSON
But none of these things can be
measured using follower count.
@MACKFOGELSON
So remember, kids…
@MACKFOGELSON
@MACKFOGELSON
Real growth on social media
will take some time.

(I started two years ago.)
!
@MACKFOGELSON
Measure social in context with
other integrated efforts.

(It’s fun. You’ll like it.)
!
@MACKFOGELSON
And don’t equate success with
follower count.

(You’ll be better for it.)
!
That’s all I have to say about that.
@MACKFOGELSON
@MACKFOGELSON
read the Mack Web blog
http://mackwebsolutions.com/blog
!
download our
community building guide
http://bit.ly/community-building-guide
!
connect with us
http://mackwebsolutions.com/connect

Contenu connexe

Tendances

13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try ImmediatelyKelvin (KC) Claveria
 
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
 
Snap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingSnap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
 
What the Internet of Things Really Means - For Marketers and Digital Agencies
What the Internet of Things Really Means - For Marketers and Digital AgenciesWhat the Internet of Things Really Means - For Marketers and Digital Agencies
What the Internet of Things Really Means - For Marketers and Digital AgenciesZach Pousman
 
Webstock Workshop: Creating Simple
Webstock Workshop: Creating SimpleWebstock Workshop: Creating Simple
Webstock Workshop: Creating SimpleDaniel Burka
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by DesignDavid Armano
 
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your ContentMark Schaefer
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
The Changing Face of Content Promotion [Pubcon 2013]
The Changing Face of Content Promotion  [Pubcon 2013]The Changing Face of Content Promotion  [Pubcon 2013]
The Changing Face of Content Promotion [Pubcon 2013]Fractl
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
Recipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennettRecipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennett97th Floor
 
The Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and BeyondThe Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and BeyondJoe Griffin
 
Social Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandSocial Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandRob Pene
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df1397th Floor
 

Tendances (20)

13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately
 
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
 
Snap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media MarketingSnap: 7 Deadly Sins of Social Media Marketing
Snap: 7 Deadly Sins of Social Media Marketing
 
What the Internet of Things Really Means - For Marketers and Digital Agencies
What the Internet of Things Really Means - For Marketers and Digital AgenciesWhat the Internet of Things Really Means - For Marketers and Digital Agencies
What the Internet of Things Really Means - For Marketers and Digital Agencies
 
Want Links from Time, Wired and Upworthy? Build This Team.
Want Links from Time, Wired and Upworthy? Build This Team. Want Links from Time, Wired and Upworthy? Build This Team.
Want Links from Time, Wired and Upworthy? Build This Team.
 
Webstock Workshop: Creating Simple
Webstock Workshop: Creating SimpleWebstock Workshop: Creating Simple
Webstock Workshop: Creating Simple
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by Design
 
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
Storytelling in 2014
Storytelling in 2014Storytelling in 2014
Storytelling in 2014
 
The Changing Face of Content Promotion [Pubcon 2013]
The Changing Face of Content Promotion  [Pubcon 2013]The Changing Face of Content Promotion  [Pubcon 2013]
The Changing Face of Content Promotion [Pubcon 2013]
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
Recipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennettRecipe for Better Marketing @ChrisBennett
Recipe for Better Marketing @ChrisBennett
 
The Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and BeyondThe Evolution of SEO - 2014 and Beyond
The Evolution of SEO - 2014 and Beyond
 
Social Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandSocial Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrand
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13
 
Can't Buy Me Love
Can't Buy Me LoveCan't Buy Me Love
Can't Buy Me Love
 

En vedette

Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingVelocity Partners
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Velocity Partners
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
 
How to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuideHow to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuidePiktochart
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative TeamsWrike
 
10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company Culture10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company CultureBonusly
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startupLoic Le Meur
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
 

En vedette (20)

10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga10 Ways to be a Marketing Genius Like Lady Gaga
10 Ways to be a Marketing Genius Like Lady Gaga
 
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.
 
Work Rules!
Work Rules!Work Rules!
Work Rules!
 
You Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedeeYou Suck At PowerPoint! by @jessedee
You Suck At PowerPoint! by @jessedee
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career40 Tools in 20 Minutes: Hacking your Marketing Career
40 Tools in 20 Minutes: Hacking your Marketing Career
 
5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories5 Storytelling Lessons From Superhero Stories
5 Storytelling Lessons From Superhero Stories
 
Design Your Career 2018
Design Your Career 2018Design Your Career 2018
Design Your Career 2018
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
 
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B MarketingThe Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
 
Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.Crap. The Content Marketing Deluge.
Crap. The Content Marketing Deluge.
 
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersWhat Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
 
How to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s GuideHow to Master Difficult Conversations at Work – Leader’s Guide
How to Master Difficult Conversations at Work – Leader’s Guide
 
4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams4 Biggest Challenges for Creative Teams
4 Biggest Challenges for Creative Teams
 
10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company Culture10 Dead Simple Ways to Improve Your Company Culture
10 Dead Simple Ways to Improve Your Company Culture
 
How to think like a startup
How to think like a startupHow to think like a startup
How to think like a startup
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 

Similaire à Why Follower Count is Bullshit

It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingNathan Ours
 
Are We There Yet? A 12-Month Community Building Case Study
Are We There Yet? A 12-Month Community Building Case StudyAre We There Yet? A 12-Month Community Building Case Study
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
 
Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet
Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yetMackenzie Fogelson_SearchLove San Diego 2013_Are we there yet
Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yetDistilled
 
#SAPAPJ Social Media Guide
#SAPAPJ Social Media Guide#SAPAPJ Social Media Guide
#SAPAPJ Social Media GuideKurt J. Bilafer
 
Social Media Tools - Jeff Evans
Social Media Tools - Jeff EvansSocial Media Tools - Jeff Evans
Social Media Tools - Jeff Evanssmcslc
 
B2B Social Media Plan
B2B Social Media Plan B2B Social Media Plan
B2B Social Media Plan Ryan Deiss
 
Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
 
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...Dan Sodergren
 
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Mackenzie Fogelson
 
Socialmediaexplaind
SocialmediaexplaindSocialmediaexplaind
Socialmediaexplaindsarahlou72
 
Supercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updateSupercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updatescorephila
 
Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsImprove Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsNetBase Solutions Inc.
 
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
 
The Power of Inbound Marketing
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound MarketingRand Fishkin
 
Connect Now Lead Gen+Community
Connect Now Lead Gen+CommunityConnect Now Lead Gen+Community
Connect Now Lead Gen+CommunityGavin Heaton
 
Getting the word out: How to implement your online branding strategy
Getting the word out: How to implement your online branding strategyGetting the word out: How to implement your online branding strategy
Getting the word out: How to implement your online branding strategyMatt Sullivan
 
Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Eric T. Tung
 

Similaire à Why Follower Count is Bullshit (20)

It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketing
 
Are We There Yet? A 12-Month Community Building Case Study
Are We There Yet? A 12-Month Community Building Case StudyAre We There Yet? A 12-Month Community Building Case Study
Are We There Yet? A 12-Month Community Building Case Study
 
Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet
Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yetMackenzie Fogelson_SearchLove San Diego 2013_Are we there yet
Mackenzie Fogelson_SearchLove San Diego 2013_Are we there yet
 
#SAPAPJ Social Media Guide
#SAPAPJ Social Media Guide#SAPAPJ Social Media Guide
#SAPAPJ Social Media Guide
 
Social Media Tools - Jeff Evans
Social Media Tools - Jeff EvansSocial Media Tools - Jeff Evans
Social Media Tools - Jeff Evans
 
B2B Social Media Plan
B2B Social Media Plan B2B Social Media Plan
B2B Social Media Plan
 
JoyceSullivanARAexpo2015
JoyceSullivanARAexpo2015JoyceSullivanARAexpo2015
JoyceSullivanARAexpo2015
 
Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014
 
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...
 
Brands & Social: What to know
Brands & Social: What to knowBrands & Social: What to know
Brands & Social: What to know
 
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...
 
Socialmediaexplaind
SocialmediaexplaindSocialmediaexplaind
Socialmediaexplaind
 
Comark 0410final
Comark 0410finalComark 0410final
Comark 0410final
 
Supercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updateSupercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 update
 
Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury BrandsImprove Social Standing: Examining the Rise & Fall of Top Luxury Brands
Improve Social Standing: Examining the Rise & Fall of Top Luxury Brands
 
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...
 
The Power of Inbound Marketing
The Power of Inbound MarketingThe Power of Inbound Marketing
The Power of Inbound Marketing
 
Connect Now Lead Gen+Community
Connect Now Lead Gen+CommunityConnect Now Lead Gen+Community
Connect Now Lead Gen+Community
 
Getting the word out: How to implement your online branding strategy
Getting the word out: How to implement your online branding strategyGetting the word out: How to implement your online branding strategy
Getting the word out: How to implement your online branding strategy
 
Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.
 

Plus de Mackenzie Fogelson

Building High Performing, Self-Managed Teams
Building High Performing, Self-Managed TeamsBuilding High Performing, Self-Managed Teams
Building High Performing, Self-Managed TeamsMackenzie Fogelson
 
Evolve or Die: How Purpose and Authenticity are the Future of Brands
Evolve or Die: How Purpose and Authenticity are the Future of BrandsEvolve or Die: How Purpose and Authenticity are the Future of Brands
Evolve or Die: How Purpose and Authenticity are the Future of BrandsMackenzie Fogelson
 
Why Content Strategy Isn't Enough
Why Content Strategy Isn't EnoughWhy Content Strategy Isn't Enough
Why Content Strategy Isn't EnoughMackenzie Fogelson
 
Establishing Focused Marketing Goals - WistiaFest 2015
Establishing Focused Marketing Goals - WistiaFest 2015Establishing Focused Marketing Goals - WistiaFest 2015
Establishing Focused Marketing Goals - WistiaFest 2015Mackenzie Fogelson
 
Conversion Optimization Beyond The Landing Page - Unwebinar
Conversion Optimization Beyond The Landing Page - UnwebinarConversion Optimization Beyond The Landing Page - Unwebinar
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
 
The Measurement Behind Your Integrated Marketing Strategy
The Measurement Behind Your Integrated Marketing StrategyThe Measurement Behind Your Integrated Marketing Strategy
The Measurement Behind Your Integrated Marketing StrategyMackenzie Fogelson
 
Growing Your Business Through Community and Integrated Marketing
Growing Your Business Through Community and Integrated MarketingGrowing Your Business Through Community and Integrated Marketing
Growing Your Business Through Community and Integrated MarketingMackenzie Fogelson
 
An Integrated Approach to Video
An Integrated Approach to Video An Integrated Approach to Video
An Integrated Approach to Video Mackenzie Fogelson
 
The Integrated Marketing KPIs of Using Video to Build Your Brand
The Integrated Marketing KPIs of Using Video to Build Your BrandThe Integrated Marketing KPIs of Using Video to Build Your Brand
The Integrated Marketing KPIs of Using Video to Build Your BrandMackenzie Fogelson
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonMackenzie Fogelson
 
A Community Collaboration Framework
A Community Collaboration FrameworkA Community Collaboration Framework
A Community Collaboration FrameworkMackenzie Fogelson
 
Build a Better Business with Digital Marketing
Build a Better Business with Digital Marketing Build a Better Business with Digital Marketing
Build a Better Business with Digital Marketing Mackenzie Fogelson
 
Content Balance: Sharing Value vs. Self-Promotion
Content Balance: Sharing Value vs. Self-PromotionContent Balance: Sharing Value vs. Self-Promotion
Content Balance: Sharing Value vs. Self-PromotionMackenzie Fogelson
 
Guide to-google+-and-your-business
Guide to-google+-and-your-businessGuide to-google+-and-your-business
Guide to-google+-and-your-businessMackenzie Fogelson
 

Plus de Mackenzie Fogelson (14)

Building High Performing, Self-Managed Teams
Building High Performing, Self-Managed TeamsBuilding High Performing, Self-Managed Teams
Building High Performing, Self-Managed Teams
 
Evolve or Die: How Purpose and Authenticity are the Future of Brands
Evolve or Die: How Purpose and Authenticity are the Future of BrandsEvolve or Die: How Purpose and Authenticity are the Future of Brands
Evolve or Die: How Purpose and Authenticity are the Future of Brands
 
Why Content Strategy Isn't Enough
Why Content Strategy Isn't EnoughWhy Content Strategy Isn't Enough
Why Content Strategy Isn't Enough
 
Establishing Focused Marketing Goals - WistiaFest 2015
Establishing Focused Marketing Goals - WistiaFest 2015Establishing Focused Marketing Goals - WistiaFest 2015
Establishing Focused Marketing Goals - WistiaFest 2015
 
Conversion Optimization Beyond The Landing Page - Unwebinar
Conversion Optimization Beyond The Landing Page - UnwebinarConversion Optimization Beyond The Landing Page - Unwebinar
Conversion Optimization Beyond The Landing Page - Unwebinar
 
The Measurement Behind Your Integrated Marketing Strategy
The Measurement Behind Your Integrated Marketing StrategyThe Measurement Behind Your Integrated Marketing Strategy
The Measurement Behind Your Integrated Marketing Strategy
 
Growing Your Business Through Community and Integrated Marketing
Growing Your Business Through Community and Integrated MarketingGrowing Your Business Through Community and Integrated Marketing
Growing Your Business Through Community and Integrated Marketing
 
An Integrated Approach to Video
An Integrated Approach to Video An Integrated Approach to Video
An Integrated Approach to Video
 
The Integrated Marketing KPIs of Using Video to Build Your Brand
The Integrated Marketing KPIs of Using Video to Build Your BrandThe Integrated Marketing KPIs of Using Video to Build Your Brand
The Integrated Marketing KPIs of Using Video to Build Your Brand
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack Fogelson
 
A Community Collaboration Framework
A Community Collaboration FrameworkA Community Collaboration Framework
A Community Collaboration Framework
 
Build a Better Business with Digital Marketing
Build a Better Business with Digital Marketing Build a Better Business with Digital Marketing
Build a Better Business with Digital Marketing
 
Content Balance: Sharing Value vs. Self-Promotion
Content Balance: Sharing Value vs. Self-PromotionContent Balance: Sharing Value vs. Self-Promotion
Content Balance: Sharing Value vs. Self-Promotion
 
Guide to-google+-and-your-business
Guide to-google+-and-your-businessGuide to-google+-and-your-business
Guide to-google+-and-your-business
 

Dernier

Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................SocioCosmos
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...mahreenmaher80
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this worksjonnygharris
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfDIGGIT
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfgouravsarath45
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........SocioCosmos
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany sciencezoha951268
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosSocioCosmos
 
The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdfshybree
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........SocioCosmos
 
Social Media Marketing Company Coimbatore
Social Media Marketing Company CoimbatoreSocial Media Marketing Company Coimbatore
Social Media Marketing Company Coimbatorecogniitec
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfmuskangarage902
 

Dernier (12)

Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdf
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany science
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with Sociocosmos
 
The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdf
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........
 
Social Media Marketing Company Coimbatore
Social Media Marketing Company CoimbatoreSocial Media Marketing Company Coimbatore
Social Media Marketing Company Coimbatore
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdf
 

Why Follower Count is Bullshit