Movie Marketing
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Movie Marketing
- 3. Madan Menon US study on online movie ad viewer ship
- 5. Madan Menon Movies Vs Others
Editor's Notes
- http://www.thebrandreporter.com/perl/tbr/story.html?id=1031.
- On average, exposed numbers tend to be higher than control numbers across all ๏พ five core branding metrics (Figure 1). The five deltas (differences between control and exposed ads) are consistently higher than averages across all industries, and this indicates that movie marketers do a great job with the online medium relative to other industries (Figure 2
- "Movie marketing in a developed market such as the US is a 360 degree strategy with great emphasis on market research and positioning, and pre-release studies. In India, while there is no market research, producers do have a fair idea about the target audience. And the whole emphasis is on getting good reviews during the release. So it becomes essential to market the film properlyโ