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Social networking

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Information and communication technology has changed rapidly over the past 20 years with a key development being the emergence of social media.

The pace of change is accelerating. For example, the development of mobile technology has played an important role in shaping the impact of social media. Across the globe, mobile devices dominate in terms of total minutes spent online. This puts the means to connect anywhere, at any time on any device in everyone’s hands.

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Social networking

  2. 2. FACEBOOK Most browsed online social networking site with 150 Million users. It is clear that it will not fade away soon anytime in India
  3. 3. TWITTER This social networking site has hold more than 25 Million users of it. Twitter was originally named as “Twttr” but later it was changed. However, Katy Perry (@katyperry) was the most followed person on Twitter and she is followed by Justin Bieber, Barack Obama, Lady Gaga, YouTube, Taylor Swift, Rihanna, Instagram and Justin Timberlake. And the Hashtag trend (#), was first proposed by its user in August 2007 for the first time. Also, 6000 tweets are sent every second.
  4. 4. LINKEDIN Fastest growing professional website with 30 Million users
  5. 5. INSTAGRAM The 1/4th population of India uses Instagram where posting Selfies has become the trends. According to Times of India, there are 90% Instagram users in India, who are below 30 years.
  6. 6. PINTEREST This social network has demonstrated the power of visual media to influence and persuade people. After Facebook and Twitter, Pinterest has become the 3rd most popular social networking website. This website has 80% women users and 20% men users. It generates over 400% more revenue per click as Twitter and 27% more than Facebook. The most browsed categories include- DIY & Crafts, Fitness, Home Décor, Food & Drink
  7. 7. HERE ARE SOME RANDOM AND INTERESTING FACTS ABOUT SOCIAL MEDIA USERS • There are 462 Million internet users in India in which more than 200 Million are social media active users. • Indian users mainly do social networking activities between 6 pm to 10 pm. • Highest social networking traffic comes from Mumbai and New Delhi. • Facebook is the only social network in India that has witnessed a tremendous growth in which 150 Million are only just Facebook users. • 85% of Facebook users are connected via mobile phones whereas, 80% are from smartphone users. • The highest number of active users are from 17-24 age group.
  8. 8. HERE ARE SOME RANDOM AND INTERESTING FACTS ABOUT SOCIAL MEDIA USERS • LinkedIn has a different age group of active users i.e., 24-35 age group. • Facebook users revisit this site more than 3 times a day. • More than 60% social media active users are college going students. • Most of the users of Facebook messenger, WhatsApp and Line are largely use for private experiences with little information visible to strangers. • There are more than 35% internet users uses Quora just for asking their queries. • Instagram ‘private’ accounts have increased in number. • Most of the active users of Facebook keep their stories and post on ‘only friend’.