This document summarizes a presentation about agile product development methods like Lean Startup. It discusses concepts like minimum viable products, iterative development, rapid prototyping and testing with users. The presentation advocates developing products through a process of continual learning and adapting based on what is validated with users rather than following a traditional linear development process.
15. The old ways of
product development
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16. Concept/
Seed
Product
Development
Alpha/Beta
Test
Launch/Ship
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17. Client
Brief
Research
Strategic
Development
Agency Brief
small adjustment
Creative
Development
Testing
Production
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18. Strategy
Functional
Spec
Wireframes
small adjustment
Design
Code
Test
Deploy
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27. Lean Principles
• Nail it then scale it
• Rapid hypothesis testing
• Minimum Viable Product (MVP)
• Metrics iteration agile development
• Learn fast, don’t fail fast
#mxmplanningness Props to Eric Ries, Steve Blank, Andrew Chen
Friday, 1 October 2010
28. Lean Principles
• Nail it then scale it
• Rapid hypothesis testing
• Minimum Viable Product (MVP)
• Metrics iteration agile development
• Learn fast, don’t fail fast
#mxmplanningness Props to Eric Ries, Steve Blank, Andrew Chen
Friday, 1 October 2010
41. Iterative optimisation
may only reach the peak
of a smaller idea
The Local Maxima
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42. A better idea/design
may exist but requires
an intuitive leap
Iterative optimisation
may only reach the peak
of a smaller idea
The Local Maxima
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44. Iterative
Intuition
optimisation
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45. We always have a vision
that is clearly articulated,
big enough to matter, &
shared by the whole team
Our goal is always to
discover which aspects of
this vision are grounded in
reality, & to adapt those
aspects that are not
#mxmplanningness Eric Ries, Start-up Lessons Learned
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46. VISION PROTOTYPE PRODUCTION
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47. VISION PROTOTYPE PRODUCTION
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48. VISION PROTOTYPE PRODUCTION
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49. VISION PROTOTYPE PRODUCTION
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105. IfIfyou freeze an idea
you freeze an idea
too quickly, you fall
too quickly, you fall
in love with it
in love with it... ...refine it too quickly
& you become
attached to it
The crudeness of early
models in particular is
very deliberate
#mxmplanningness Jim Glymph, Gehry Partners
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106. Make in small batches
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107. User stories
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109. Adaptive Planning
ctab ility
of P redi
Ho rizon
Predictab Ambiguity
le Uncertain Unpredic
table
NOW THE FUTURE
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110. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
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111. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
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112. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
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113. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
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114. Adaptive Planning
2 week co
ding sprin
t
NOW THE FUTURE
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115. Adaptive Planning
small, we
ll defined
2 week co
ding sprin
t
NOW THE FUTURE
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116. Adaptive Planning
small, we
ll defined
increasing
ly large, a
2 week co mbiguous
ding sprin
t
NOW THE FUTURE
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117. Adaptive Planning
NOW THE FUTURE
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118. Adaptive Planning
Interaction Design
NOW THE FUTURE
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119. Adaptive Planning
Interaction Design
Service Design
NOW THE FUTURE
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120. Adaptive Planning
Interaction Design
Service Design
Strategy
NOW THE FUTURE
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121. Adaptive Planning
Design loops refine
features to user
feedback and
business priority
Interaction Design
Service Design
Strategy
NOW THE FUTURE
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122. Adaptive Planning
NOW THE FUTURE
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123. Adaptive Planning
NOW THE FUTURE
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128. Minimum esirable Product
D Viable
Smallest execution of an idea
that people will love
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129. Possible places to put a MDP
• Blogs
• Facebook Pages/Groups
• Twitter
• YouTube Videos
• Lightweight Apps
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154. Learning
• The whole team learns
• What we learn is communicated
to clients
• What we learn is documented
• Metrics are important
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169. Your brief:
Make a product or service for
the over 55s
We want millions of them
using it every day
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170. 1. Divide into teams of 10-12
2. Mass sketching exercise
3. Stop and chose one proposition
4. Write some epic user stories
5. Write two versions of ‘Coming
soon’,beta sign-up page copy
6. Think of some search keywords
7. Present back
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178. They’re the least
likely to be affected
by the recession
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179. Legacy
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180. Practical over
entertainment
SEARCH RATHER BARGAIN HUNTING 45% WOMEN
THAN MULTIMEDIA VISITED SOCIAL
RESEARCHING NETWORKING
PRICE WAYS TO SPEND SITES IN PAST 3
COMPARISON YOUR MONTHS
INHERITANCE (MEN=36%)
FAMILY HISTORY
HOW TO SITES
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181. Hello?
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182. Thank you
http://madebymany.com
Stuart Eccles Tim Malbon
@stueccles @malbonster
stuart@madebymany.com tim@madebymany.com
Photo credits
Model T Ford - http://nocturnalguy38.blogspot.com/2010/05/silly-picture-to-fill-space-model-t.html
1908 family - http://americanindian.net/picturesmore.html
Chemistry Lab - http://www.flickr.com/photos/pmtorrone/
Exit Sign http://www.flickr.com/photos/syntaxterror/
Iggy Pop - http://www.flickr.com/photos/nrk-p3/4885050340/in/photostream/
Keith Richards http://www.flickr.com/photos/spector1/79387979/
Money - http://www.flickr.com/photos/tracy_olson/61056391/
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