Supercharge your digital marketing using AI and Psychology - Jergan Callebaut, Head of Psychology, DataSine

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MAD//Fest London

Technologie

Supercharge your
digital marketing using
AI and Psychology
jergan@datasine.com

Your content isn’t working.
jergan@datasine.com

jergan@datasine.com
Functional
● 10 words
● Catchy & short
● Numbers
● Descriptive

jergan@datasine.comjergan@datasine.com
Emotions
● Energetic
● Exciting
● Joyful
● Inspiring
● Confident
● Competitive

jergan@datasine.com
Colors
● Warm
● Clear
● Friendly
● Dependable

jergan@datasine.com
● Modern
● Dynamic
● Artistic
● Nostalgic
● Shapes
● Abstract
● Playful

jergan@datasine.com
How to use AI to produce
better content?

jergan@datasine.com
578
10,986,780
18,909,890,900

jergan@datasine.com
0.71% 0.64%
0.54% 0.60%

jergan@datasine.com
You already hold the key

jergan@datasine.com
Paid ads
Paid ads
Paid ads
Paid ads
Paid ads

jergan@datasine.com
102% increase in conversions

jergan@datasine.com
From optimisation to
personalisation

jergan@datasine.com
CRM data
Social
Website
Paid ads
Email

jergan@datasine.com
80% increase
in customer engagement
71% increase
in sales of insurance
products
59% increase
in conversion of credit
cards sales
5 million clients500k clients 8 million clients

jergan@datasine.com
Use AI to optimise your content for
your entire customer base

jergan@datasine.com
Use AI to personalise your content
from segments to individual
customers

Supercharge your
digital marketing using
AI and Psychology
jergan@datasine.com
www.datasine.com

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Supercharge your digital marketing using AI and Psychology - Jergan Callebaut, Head of Psychology, DataSine

1. Supercharge your digital marketing using AI and Psychology jergan@datasine.com

2. Your content isn’t working. jergan@datasine.com

3. jergan@datasine.com What is content?

4. jergan@datasine.com

5. jergan@datasine.com Functional ● 10 words ● Catchy & short ● Numbers ● Descriptive

6. jergan@datasine.comjergan@datasine.com Emotions ● Energetic ● Exciting ● Joyful ● Inspiring ● Confident ● Competitive

7. jergan@datasine.com

8. jergan@datasine.com Colors ● Warm ● Clear ● Friendly ● Dependable

9. jergan@datasine.com ● Modern ● Dynamic ● Artistic ● Nostalgic ● Shapes ● Abstract ● Playful

10. jergan@datasine.com

11. jergan@datasine.com

12. jergan@datasine.com

13. jergan@datasine.com How to use AI to produce better content?

14. jergan@datasine.com

15. jergan@datasine.com

16. jergan@datasine.com 578 10,986,780 18,909,890,900

17. jergan@datasine.com

18. jergan@datasine.com

19. jergan@datasine.com 0.71% 0.64% 0.54% 0.60%

20. jergan@datasine.com You already hold the key

21. jergan@datasine.com Paid ads Paid ads Paid ads Paid ads Paid ads

22. 22

23. jergan@datasine.com

24. jergan@datasine.com 102% increase in conversions

25. jergan@datasine.com

26. jergan@datasine.com From optimisation to personalisation

27. jergan@datasine.com CRM data Social Website Paid ads Email

28. jergan@datasine.com

29. jergan@datasine.com

30. 30

31. jergan@datasine.com 80% increase in customer engagement 71% increase in sales of insurance products 59% increase in conversion of credit cards sales 5 million clients500k clients 8 million clients

32. jergan@datasine.com Use AI to optimise your content for your entire customer base

33. jergan@datasine.com Use AI to personalise your content from segments to individual customers

34. jergan@datasine.com

35. Supercharge your digital marketing using AI and Psychology jergan@datasine.com www.datasine.com