Video in the Moment of Next - Stacey Delaney, Country Manager - UK, Taboola

1. VIDEO IN THE
MOMENT OF NEXT Presented by
Country Manager UK, Taboola
Stacey Delaney

2. RECOMMENDED
CONTENT IN THE
THE ‘MOMENT OF
NEXT'

3. THE MOMENT OF
NEXT IS HUGE
1.4B
Monthly Unique Users
52%
Global Desktop Reach
550B
Monthly Recommendations
20,000+
Digital Properties
10,000+
Advertisers

4. Spending up
20%Increase
In UK video ad spend
year on year
Blindness up
93%Of ads go unnoticed
Frustration up
51%Of people think ads should be
less disruptive
eMarketer 2018

5. WHY VIDEO
WORKS
Video content is
6xEasier to recall than text
Humans process video
60,000Times faster than text
People watched
16%More video in 2019 than in 2018
VIDEO IS
STRONG AND
GROWING

7. THE
MOMENT
OF NEXT

8. SAME AD
RIGHT
MOMENT

9. Moment of Next
(bottom of article)
Interruptive Moment
of Intent (pre-roll)
+25%
HIGHER
ATTENTION

10. EmotionalResponse
Moment of Next
(bottom of article)
Interruptive
Moment of Intent
23%
HIGHER
EMOTIONAL
IMPACT

11. HIGHER
FAVOURABILITY
Favourability
Moment of Next
(end of article)
Interruptive
Moment of Intent
(In-Article)
2.4X

12. This Dress Is What All
Millennials Are Wearing
MillennialLine.com
WHY WE’RE
ATTRACTED
TO VIDEO
This Dress Is What All
Millennials Are Wearing
MillennialLine.com

13. WHAT
MAKES A
GOOD
VIDEO?

14. THE FIRST 5
SECONDS ARE
EVERYTHING

15. KEEP THE
USER’S
ATTENTION
Make sure your video contains:
• Motion
• Emotion
• Relevancy

16. HOW VIDEO ATTRIBUTES
AFFECT ENGAGEMENT

17. DON’T
FORGET
SUBTITLES

18. GET TO THE
POINT
QUICKLY

19. USE EXPLICIT
CTAs

20. OPTIMISING YOUR
VIDEO PAYS OFF
END-CARDS HOTSPOTSOVERLAYS
More memorable than
traditional video
Increased time spent
with your video
Purchase
intent
47% 32% 9x

21. • Target your audience during
Moments of Next for higher
favourability and emotional
impact
• Challenge + disrupt your video
buy – does it really reach people
at the right moment.
• Make sure your video includes
motion, emotion and is relevant
• Optimise your existing video with
after-effects for greater
effectiveness
• Use trends.taboola.com to
support you
KEY
TAKEWAYS

22. THANK YOU