Estimated Budget for launching Fastrack Shoe. It gives the budget in various media, including Television, Newspaper, Magazine, Outdoor Hoardings, Events, Sponsorship, Public Relations etc.

1. BUDGET
BILLBOARD
9 CITIES – PUNE, MUMBAI, KOLKATA, AHMEDABAD, CHENNAI, HYDERABAD, BANGALORE, DELHI,
HARYANA –
PUNE + MUMBAI – 35 HOARDINGS – REST – 20 HOARDINGS/CITY
TOTAL QTY OF HOARDINGS - 175
COST/HOARDING
SPACE – Rs. 60,000
PRINTING + MOUNTING – Rs. 10,000
Total cost/hoarding – 70,000
TOTAL COST FOR 175 HOARDINGS – 1, 22, 50,000 – 1, 25, 00, 000(approx)
VEHICLE RECOMMENDED
ROLE AND USAGE
TIME PRIORITY BUDGET
PR NEGATIVE PR - GIFT
SPONSOR TO
VARIOUS MEDIA
HOUSES ALONG
WITH DINNER
PARTY
CELEBRITY
BEFORE THE
LAUNCH
1 Rs.2 lakh
6 crore
TELEVISION CHAMPIONS
LEAGUE T20
ACTIVITY
THEMATIC ACTIVITY
SEPTEMBER –
OCTOBER
SEPTEMBER –
OCTOBER
2 30 crore
72 crore
OUTDOOR BILLBOARD
(8 CITIES,)
MALLS (8STATES)
THEATRES (32)
SEPTEMBER –
FEBRUARY
3 1,25,00,000
25 lakh
3 lakh
ONLINE MEDIA FACEBOOK LOGOUT
PAGE
BANNER AD
YEAR ROUND 4 50 lakh
EVENT STATE MARATHON
(4 metros)
FEBRUARY 5 4 crore
TOTAL BUDGET 1140500000
114crore5lakh

2. MALLS
STANDEE DISPLAY PILLAR – Rs. 17,000/PILLAR
NO. OF STANDEES/MALL – 2 FOODCOURT + 1/FLOOR (TOTAL 2 FLOORS) = 4/MALL
PRICE FOR STANDEES/MALL – 17, 000 * 4 = Rs. 68, 000
TOTAL NO. OF MALLS/CITY (STATE) – 4
TOTAL MALLS – 4*9 = 36MALLS
TOTAL PRICE FOR STANDEE DISPLAY PILLARS FOR 36 MALLS – 36 * 68, 000 – 24, 48, 000 – 25 lakh
(approx)
THEATRE - INOX
PRICE FOR ONE POSTER CASE FOR 1 THEATRE – Rs. 8, 000/MONTH
TOTAL NO. OF THEATRE/STATE (CITY) – 4
TOTAL NO. OF STATES (CITY) – 9
TOTAL NO. OF THEATRES – 36
TOTAL PRICE FOR 36 THEATRES – 8000 * 36 = 2,88,000 – 3,00,000 (approx.)
TELEVISION COMMERCIALS
STAR PLUS
PRIME TIME – 7pm – 11 pm
RATE: Rs. 2, 60, 000 / 10 sec.
30 sec ad = 260000 *3 = 780000
Frequency – 20 times
TOTAL COST FOR PRIME TIME – 780000 *20 = 1,56,00,000 (1 CRORE 56 LAKH) / day
TOTAL NO. OF DAYS: 15 DAYS

3. TOTAL BUDGET PRIME TIME: 15600000 * 15 –23,40,00,000 (23 CRORE 40
LAKH)
NON PRIME TIME
RATE: Rs. 45,500/10 sec.
30 sec ad = 45500*3 = 1,36,500
Frequency 18 times (10am – 7pm)
TOTAL COST FOR NON PRIME TIME – 136500 * 18 =24,57,000(24 LAKH 57 THOUSAND)/ day
TOTAL NO. OF DAYS : 15
TOTAL BUDGET: 2457000 * 15 = 3,68,55,000
TOTAL COST FOR 15 DAYS OF AD IN STAR PLUS – 234000000 + 36855000 =
27,08,55,000
(27 CRORE 8 LAKH 55 THOUSAND)
http://www.afaqs.com/news/story/27622_Its-not-a-war-of-nerves-during-non-prime-time
MTV
http://advertising.mtvasia.com/documents/MTVRateCard2010-2011_Final_on%20air.pdf
RATE – 35000/30 sec (for both Prime and Non Prime Time)
Frequency – 25 times (8am – 1pm)
TOTAL RATE FOR NON PRIME TIME – 35000 * 25 = 8,75,000(8 LAKH 75 thousand/DAY)
TOTAL NUMBER OF DAYS – 15 DAYS
TOTAL BUDGET FOR NON PRIME TIME – 875000 * 15 = 1,31,25,000 (1 CRORE
31 LAKH 25 THOUSAND)
PRIME TIME

4. RATE – 35,000
FREQUENCY – 21 TIMES - 7pm – 10.30 pm
TOTAL RATE FOR PRIME TIME – 35000 * 21 = 7, 35, 000 (7 LAKH 35 THOUSAND)
TOTAL NO. OF DAYS – 15 DAYS
TOTAL BUDGET FOR PRIME TIME – 735000 * 15 = 1,10,25,000 (1 CRORE 10
LAKH 25 THOUSAND)
TOTAL BUDGET FOR 15 DAYS AD IN MTV : 13125000 + 11025000
= 2,41,50,000(2 CRORE41LAKH50THOUSAND)
SONY – KBC
Timing: 8:30 – 10 pm – fri - sun
Rate – 3.5 lakh/10sec
Rate for 30 sec – 3,50,000 * 3 = 10,50,000(10 lakh50thousand)
Frequency – 5 times per episode
Total rate for each episode – 1050000 * 5 = 52,50,000
(52 lakh 50 thousand)
Total No. of episodes to advertise – 1month – 12 episodes
Total Amount – 5250000 * 12 = 6,30,00,000
(6 crore 30 lakh)

5. COLORS
MADHUBALA -2.7 (TRP) – MON- FRI – 8.30 - 9 pm
UTTARAN – 2.5 (TRP) – MON –FRI – 10 – 10.30 PM
http://www.televisiontrp.in/colors_tv.html
RATE – 1.5 LAKH / 10 SECONDS
RATE FOR 30 SECONDS – 1.5LAKH * 3 = 4,50,000 (4 LAKH 50 THOUSAND)
FREQUENCY – 2 times per episode
FREQUENCY / DAY (MON – FRI) – 4 TIMES
TOTAL NO OF EPISODES IN 1 MONTH – 20
TOTAL NO OF ADS IN 1 MONTH – 20 * 4 = 80
COST FOR 1 MONTH – 4,50,000 * 80 = 3,60,00,000 (3 CRORE 60 LAKH)
STAR CRICKET - CHAMPIONS LEAGUE
20 DAYS (17TH
SEP – 6TH
OCT)
RATE : 3 LAKH/10 sec
Source: www.business-standard.com
RATE FOR 30 SECONDS – 3LAKH * 3 – 9LAKH/30 SEC.
FREQUENCY : 20 TIMES/DAY
TOTAL COST FOR 1 DAY = 9 LAKH * 20 = 1,80,00,000
TOTAL COST FOR 20 DAYS – 1,80,00,000*20 = 36,00,00,000(36 crore)

6. TOTAL BUDGET FOR TVC
STAR PLUS + MTV + SONY + COLORS + STAR CRICKET =
23,40,00,000 + 2,41,50,000 + 6,30,000,00 + 3,60,00,000 + 36,00,00,000 +
36,00,00,000 =
71,71,50,000 ( 71 CRORE 71 LAKH 50 THOUSAND)