Check out these three tips for luxury real estate branding, designed and made by Mad Mind Studios. When you think of luxury, there might be a few things that appear in your mind. Maybe you think of a specific color, professional clothing, possibly some words that have a luxurious feel to it. How can you apply that feeling of luxury to your real estate brand strategy? And if you already have a luxury real estate firm, it’s time to match the branding to your business. Conventional branding wisdom unfortunately will not suffice for luxury branding, and this goes for any industry that involves luxury items. There needs to be something ‘extra’ in the marketing that enables your firm to pass as a luxury firm, and not like the others. Here are some tips to help you add luxury sentiments to your real estate brand strategy.

1. 3TIPS
FOR LUXURY
REAL ESTATE
BRANDING
UNDERSTAND
WHY
LUXURY BRANDING
IS IMPORTANT
Are you branding your real estate
firm as luxury just because you like the
message it sends, or because your
business actually specializes in luxury
real estate? It’s not enough to want to
be a luxury firm, but you need to play
the part as well. Every firm can ‘talk the
talk’ of a high-class firm, but how many
of those firms ‘walk the walk’? Once
you understand your brand and can
undoubtedly classify it as luxury, you
can move forward with the marketing.
INCORPORATE
HUMILITY
IN YOUR BRAND
Don’t let yourself get carried away
with being a hotshot luxury real
estate firm. You want to be able to
communicate your professionalism
and high-class standing without
giving off arrogance. Luxury and
humility aren’t often mixed together,
and incorporating humbleness into
your brand can distinguish your
business from others.
Marketing
Extravagance
Luxury isn’t bland; it is a dynamic
concept that can generate various
feelings in your target demographic.
Your marketing shouldn’t be bland
either, so you might consider
investing in high quality business
cards, brochures, graphic design,
website and logo that will feed off
your luxury centerpiece. Use
creativity to develop your branding
extravagance, and try not to settle for
average designs.
When you think of luxury, there might be a few things that appear in your mind.
Maybe you think of a specific color, professional clothing, possibly some words
that have a luxurious feel to it. How can you apply that feeling of luxury to your
real estate brand strategy? Here are some tips to help you add luxury sentiments
to your real estate brand strategy.
If you need help establishing a luxury brand identity for your firm, feel free to
contact us at Mad Mind Studios and we can help you on your way to success.
310.402.1613 | www. MadMindStudios.com