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Thoughts on Customer Development

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Magdalena Krön
Magdalena Krön

Thoughts on why you need customer development in your startup.

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Thoughts on CUSTOMER DEVELOPMENT magdalenakron@gmail.com | @MyKron | magdalenakron.com
magdalenakron@gmail.com | @MyKron | magdalenakron.com
What is CUSTOMER DEVELOPMENT? magdalenakron@gmail.com | @MyKron | magdalenakron.com
FIND OUT IF YOUR POTENTIAL CUSTOMERS SUFFER FROM A PROBLEM BEFORE YOU DECIDE ON THE SOLUTION. magdalenakron@gmail.com | @MyKron | magdalenakron.com
SEARCH EXECUTE Customer Customer Customer Company Discovery Validation Creation Building pivot magdalenakron@gmail.com | @MyKron | magdalenakron.com
“Most startups lack a structured process for testing their business model hypothesis” magdalenakron@gmail.com | @MyKron | magdalenakron.com
5 thoughts on CUSTOMER DEVELOPMENT magdalenakron@gmail.com | @MyKron | magdalenakron.com
1. Brings sturcture magdalenakron@gmail.com | @MyKron | magdalenakron.com
magdalenakron@gmail.com | @MyKron | magdalenakron.com
magdalenakron@gmail.com | @MyKron | magdalenakron.com
2. Learning by observing magdalenakron@gmail.com | @MyKron | magdalenakron.com
Focus on the real PROBLEMS magdalenakron@gmail.com | @MyKron | magdalenakron.com
3. The AHA solution magdalenakron@gmail.com | @MyKron | magdalenakron.com
PROBLEM-SOLUTION FIT magdalenakron@gmail.com | @MyKron | magdalenakron.com
4. Numbers and user cases magdalenakron@gmail.com | @MyKron | magdalenakron.com
Sales and Marketing resources magdalenakron@gmail.com | @MyKron | magdalenakron.com
5. Being the hero magdalenakron@gmail.com | @MyKron | magdalenakron.com
magdalenakron@gmail.com | @MyKron | magdalenakron.com
SEARCH EXECUTE Customer Customer Customer Company Discovery Validation Creation Building pivot magdalenakron@gmail.com | @MyKron | magdalenakron.com
Steve Blank Eric Reis Brant Cooper magdalenakron@gmail.com | @MyKron | magdalenakron.com
Thank you for listening! Questions? magdalenakron@gmail.com | @MyKron | magdalenakron.com

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