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Halfords Cs
1. 2012 / CASE STUDY
Cheltenham • Chester • Preston
2. HALFORDS RIDING HIGH
Cheltenham, Chester & Preston has been singled out with three other locations to trial a new concept in stores, dubbed
“laboratory stores.” The store features more open space, greater interaction with products and a better service environment.
Customer feedback on these ambitious designs will then be used to help shape Halfords future store designs across its
467-store estate.
The Maxim Creative Group Ltd, was tasked to complete these 3 stores, including the CAD drawings and technical specs
of each componant within the store, manufacture of all equipment from cash desks to bike racks and the ‘new’ -
‘bike labs’ and also including all print material and graphics.
Maxim’s fit-out teams then installed all the equipment and print througout each store over 2 week deadlines per store
completing on time leaving halfords customers with a new shopping experience with these selected stores.
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9. Getting in touch
The Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting
relationship with you; like we have with so many of our current clients.
So please get in touch, give our sales team a call.
Contact.
Sales Team
t. +44 (0)161 678 7776
e. sales@themaximgroup.co.uk
The Maxim Creative Group Ltd
Osborne Mill
Osborne Street
Oldham
United Kingdom
OL9 6QQ
t. +44 (0)161 678 7776
f. +44 (0)161 628 6686
e. sales@themaximgroup.co.uk