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1<br />PR & Marketing Activities in Egypt in 2010<br />

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2<br />One Day Client Seminar – Ipsos Marketing<br />Atthe Four Seasons, Nile Plaza, IPSOS Egypt has organized a successful one-day seminar on 9th of March 2010 on “INTRODUCING NEW PRODUCTS AND SERVICES: BETWEEN THE FEAR OF FAILURE AND THE HOPE FOR PROFIT MAKING”<br />The event was privileged by the presence of the keynote speaker: Dr. Lee Markowitz, Ipsos Marketing Consumer Goods Global Chief Research Officer, and International Expert of Advanced Research Techniques. And the Participation of: Dr. Dalia Abd El Kader, Deputy General Manager and Head of Marketing & Communications –Arab-African International Bank. Mr. FlorisWesselingManaging Director, Danone Egypt.Dr. Hani Elgebaly Strategic Planning Director - Intel Co. and Senior Technical Officer of KACST AND CEWA. Mr. Mohamed Saada Commercial Manager, Pepsi Cola Co. Egypt. Moderator: Dr. Amr Kais – Professor of Marketing in AUC and Managing Director of IPSOS Egypt. <br />

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3<br />One Day Client Seminar - ASI <br />IPSOS Egypt held a fruitful one day seminar at the Four Seasons Hotel Cairo at Nile Plaza on April 12, 2010 on “EFFECTIVE ADVERTISING BETWEEN INTUITION AND RESEARCH”<br />GUEST SPEAKER: MR. TamásGéczi, The President of Ipsos ASI Central & Eastern Europe, Middle East and Africa<br />With our distinguished guest panelists: Ms. Randa Abdou, CEO, Marketing Mix & Creative Lab.. Mr. Scott Wild, Executive Creative Director, Advantage Advertising. Mr. Tarek Hosny, Head of Brand and Marketing Communication, Vodafone Egypt. Mr. Bilal Kaissi, Regional Director, Ipsos ASI MENA. Moderator: Dr. Amr Kais, Marketing Professor at AUC, Managing Director, IPSOS Egypt. <br />

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IPSOS Egypt hosted its regular client seminar on October 11th at the Four Seasons Nile Plaza. This one day seminar titled: “REVEALING THE REAL FACE OF CUSTOMER LOYALTY”, addressed loyalty as a driver of business and the broader range of customer influences. The day was divided in enjoyable interactive sessions privileged by the presence of the keynote speakers Tim Keiningham, Global Chief Strategy Officer, Ipsos Loyalty & LerzanAksoy, International Expert on the Science of Loyalty Management. The day started with a panel discussion by Dr. Fatma El Goully, General Manager Corporate Communications, BANQUE MISR. Mrs. Dalia Ghander, Research & Intelligence Senior Manager, Etisalat. Mr. Mustapha Tabba, Regional Director, IPSOS Loyalty MENA. And moderated by Dr. Amr Kais, Marketing Professor at AUC, Managing Director, IPSOS Egypt.<br />One Day Client Seminar – Loyalty<br />

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5<br />Interviews with the press – “Amwal Al Ghad”, “El Masry El Youm” and others<br />

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Al Hayat TV Press Release…<br />6<br />Al Hayat TV announcing their ranking during Ramadan month according to Ipsos results. This was released 4 times in August & September in different news papers : <br /><ul><li> Al Ahram Friday issue

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Akhbar Al Youm

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Al Dostour

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Akbar El Riyadah

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Shopping magazine</li>