RTM 1 via Mobyletv

1. Investor’s Guide to WiZE Mobile Platform
National TV via Mobile

2. How is WiZE Mobile Defined?
• Independent Mobile Broadcasting
Station.
Our Service
- Mobile Streaming Solution via IP.
- Mobile Platform Solution.

3. Evaluating Mobile Opportunities
Investor’s Guide to WiZE Mobile
Platform

4. Investor’s Guide to WiZE Mobile
Who is the customer? WiZE Mobile Valuation
Geography(s) IP Accessible via 3G , WiMAX &
Wifi
Profitability Multi-Channel Platform
Live event streaming
Existing Relationships M-Download
(Product / Services) M-Learning
M-Coupons
Access to mobile Data Charges Apply via 3G or
WiMAX
Broadband Stream 200 Kbps/

5. Investor’s Guide to WiZE Mobile
What is the consumer value WiZE Mobile Valuation
proposition?
Why is it so urgent that the consumer - Accessibility
cannot wait until they get home or office Availability
access to their computer? Affordability
Speed 200Kbps/
Convenience Everyone, Anywhere,
Anytime.
Cost 6 free to view channels
Loyalty Brand
Alignment to trends Proximity Marketing

6. Investor’s Guide to WiZE Mobile
• How is WiZE Mobile Defined?
• Why should I listen and participate?
• How is Social Media Marketing being
used for entrepreneurs, executives
and career professionals via Mobile?
• How can WiZE Mobile benefit my
business?

7. Investor’s Guide to WiZE Mobile
• What action am I going to take NOW
to better market my business?
• Why do I care?

9. National TV
Everyone, Anytime, Anywhere

10. WiZE Mobile Platform
WiZE Mobile TV solution currently runs totally via IP
accessible via local WIFI or 3G (Data Charges Apply)
System Requirement
Streaming = 200 Kbps/
Device Requirement = Flash Lite 3

11. WiZE Mobile Broadcasting Station

12. WiZE Mobile solution supported
Device Flash Lite 3 (phones)
Nokia N78 Nokia 6110 HTC-Pro Motorola Q9h
Nokia E65 Navigator S621(Same as T- (CDMA)
Nokia N95 8GB Nokia 5320 Mobile Dash) Motorola Q9m
Nokia N95 Nokia 5700 HTC S740 Motorola Q
Nokia N73 Nokia E50 HTC Touch Cruise Norman (same as
Nokia N81 Nokia E66 P3650 Moto Q 9h(GSM))
Nokia 6120 Classic BlackJack II HTC Touch Palm Treo 700w
Nokia E51 Samsung SGH-i780 Diamond Palm Treo 750
Nokia N81 8GB T-Mobile Shadow HTC Touch P3452 Palm Treo Pro
Nokia E71 T-Mobile Wing HTC TyTN II P4551 Samsung SGH-i607
Nokia N96 Motorola Q BlackJack I
Nokia N82 Motorola Q9c Samsung SGH-i617

13. WiZE Mobile solution supported
Country
Kuwait Russia Argentina Finland
Malaysia Saudi Arabia Australia France
Mexico Singapore Austria Germany
Netherlands South Africa Belgium Greece
Norway South Korea Brazil Hong Kong
Panama Spain Canada India
Peru Sweden China Indonesia
Philippines Switzerland Columbia Ireland
Poland Taiwan Costa Rica Israel
Portugal Turkey Czech Republic Italy
Romania UK Denmark Japan
United States of United Arab
America Emirates

14. Why become a WiZE Mobile Partner?
Why use mobyletv.my Proximity Marketing?....
- Because only by using Proximity
Marketing a brand may:
Deliver content of value to consumers
1- At the precise moment
2- At the right venue
3- With no cost to the consumer
4- and place it on consumers’ preferred
platform of communication: Their
handsets.

15. Evaluating Mobile Opportunities

16. mobyleTv.my MARKETPLACE
1. Traditional -These are the 30 second (or less) spots typically seen on television today.
2. Long-Form -These may vary from 60 seconds to 2 minutes and can take the form of
traditional advertising, infomercials or advertainment.
3. Preview Spots -A 30 second (or shorter) spot to preview. The content of long form
advertising. viewers to click-through.
4. Direct Response and Per Inquiry -The viewer is encouraged to respond to the add to
purchase merchandise/services or to get additional information.
5. Banner Ads - As described above, the viewer encounters several menus when
choosing a mini-channel and then choosing a program. These menus will include banner
ads that the viewer can .click-through. with his/her mobile to get additional information.
6. Companion web sites - Ads will offer the viewer the ability to spontaneously access
the sponsor's web.
7. Classifieds - The mini-channels can offer its viewers the opportunity to advertise in an
interactive classified section.

17. RTM RADIO TELEVISION MALAYSIA
Business Nature - National Broadcasting Station
Streaming method** - 1) mobyletv.my
Advantages on mobileTv platform - live streaming via mobile
Revenue * (win-win) - 1) mobyletv.my (Main Channel)
- 2) rtm.mobyletv.my (RTM channel –mobile)
- 3) Live Broadcast (upon request)
Future Activity - 1 Malaysia Sitcom (Mobile Base Content)
RTM Team Building/Company Dinner/Conference
Brand awareness - Loyal customer
Interactive Channel - Interactive on main channel (client main
webpage)
RTM Additional Revenue - International Streaming (upon request)
News alert
M-Download
M-Learning
M-Coupon

18. Why become a WiZE Mobile Partner?
• RTM’s established content should go beyond FTA TV, and the
agency can monetize it through a multi broadcasting platform.
• RTM’s News arm is the Best, with latest equipment and State
Rep’s all over the country, the News flow should be reach beyond
TV box, but also to the people on the move.
• RTM Mobile entertainment is the right choice to kill time.
Leveraging the Muzik Aktif to be broadcast over mobile can
penetrate targeted market segment especially teenagers.
• Broadband penetration is crucial, the technology is in place but
not the take up. MobyleTV would drive the common interest that
people loved – music, entertainment and information there and
then

19. Why become a WiZE Mobile Partner?
• Contact
• Questions? Next steps?
Maha
Business Development
maha@mobiletv.my
http://mobiletv.my
012 6580089