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Digital marketing proposal

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Digital marketing proposal

  1. 1. 2013 BORJAN
  2. 2. Början means the beginning At SabaIdea everything begins beautifully and ends professionally Begin with us at SabaIdea (Founder of Aparat, Cloob, Filimo, Lenzor, MihanBlog and SabaVision the advertising agency)
  3. 3. Business has only two functions: Marketing and InnovationMarke Innova
  4. 4. Lets imagine you know your stuff: you’ve got value! What if you don’t know how to deliver it? The business will collapse in its early stages of growth But the other case, if you know how to deliver your value, a miracle will happen BORJAN You touch people’s hearts, and whatever they forget, they will never forget the one who has touched their feelings
  5. 5. BORJAN What is our value to offer to you? Our intelligence is set free to play around and have fun. That’s how our creativity comes around. We know marketing
  6. 6. We can innovatively inject creative marketing solutions to your business BORJAN
  7. 7. OUR SERVICES Creative Design Campaign Development Reputation Management Social Media Marketing Consultancy Video Marketing Content Marketing Brand Development Search Engine Optimization Market Research SabaVision Marketing BORJAN
  8. 8. We make thousands of decisions everyday, but when it comes to business decisions …. Having the right data about the market will make your business decisions much easier. It will help you to get your message heard by the right audience Consider it like this: You need a small R&D department to let you know what’s happening in the market and around the world related to your industry. “Market research” provides influential and substantial data for whatever is affiliated to your business, from the appropriate art works to the way that campaigns are being conducted by your counterparties. The data you need to decide where to invest your marketing dollars, the analytical feedback you need after your campaigns, the data showing how your audience perceive your brand, field reports and etc. Market Research BORJAN
  9. 9. People do care about your website design not less than your content Think about the last engaging website you visited and wished for it. Now, think about your website design and the money you spent on it. How similar the designs are ? Why 95% percent of the time, what we design as our website is not even close to the ones we wish for ? Consider it like this: You design your own wireframe, you find the best websites developing companies, and you order it to be designed. Both the lack of your knowledge of market and the ability to convey what is best in your terms to the developers, make your website another ordinary website. People wander through these kind of websites, but they will never keep them in their mind. This way, you are definitely going to lose the “Word Of Mouth” part of your marketing strategy. Website Development BORJAN
  10. 10. It’s vitally important to let your costumers know you are alive and kicking, otherwise they might think you’re dead Having the right Message Deliver it at the right Time Through the right Channels Are three key factors we as campaign planners should follow, to keep your brand on-top-of your costumers’ mind Consider it like this: After a while, when you know who is who and find yourself in the market, you need the campaigns to lead the way and let others know who you are. To run a successful campaign, you need research data, psychology of the market, and the stage of your own business. It’s not like what you hear now and then from so called “Marketing advisors” that: “lets start a competition for our campaign”. People are smarter than before, they hear about the competition, they participate, and finally they forget about the one who’s been responsible for all what happened back stage. You need to be smart and creative to run the right campaign. Campaign Development BORJAN
  11. 11. Design is intelligence made visual Just think of something that has caught your eyes. Think of a house, a car, a banner, an infographic etc. Apart from their engaging content, they definitely had a creative design. As a rule of thumb, everything that works, has a creative design. Consider it like this: Imagine you prepare some beautiful text to spread through your social media channels. But the graphic is not what it should be, it’s not creative enough to become viral. Do you really think it will become viral because of the valuable content you provided ? The answer is no! because it probably has been skipped in its first stage. 75% of the users have not even read it ! Creative Design BORJAN
  12. 12. The market is entering a new era. Video marketing is this year’s trend Telling stories is crucial. And telling them with the most powerful and creative asset available is intelligence. With sound, motion and sight, a persuasive non-commercial video deeply connects with audience. Consider it like this: You need compelling stories to tell and we know people who are capable of making it happen. Apart from that, knowing what to ask, and what to convert is another story. We set appointments with studios, and let them know the kind of content you are looking for, whether it is a video for your website, or a commercial video, or something for your social channels to go viral. As a result, you won’t have to worry about your video content anymore, because we know the guy who knows the guy ! And we know what and how to ask what they are best at. Video Marketing BORJAN
  13. 13. You want to be the expert in your industry ? Look for an expert in content marketing Content marketing applies to the articles, blog posts, ebooks, infographics, webinars, and videos, you generate. Now the question is how you are going to generate engaging content? Consider it like this: In the world of professional content marketing, there are companies which provide a form of engaging content through complex algorithms. They do the research to find a related trend, analyze all that has been covered previously, and curate a new content that covers another aspect of the issue. There are content analysts, content curators, and team of researchers to do the job, and that is why they can produce an engaging content which catches our eyes. The kind of content people spread out voluntarily in their industry to show they know valuable and unique stuff ! What we can do is performing what they do as a team and as a result generating a unique engaging content. Content Marketing BORJAN
  14. 14. Don’t think of SEO as a cost Think of it as an investment You want to be found in the first results of search engines like Google and Bing? You need to have a strong search engine optimization technique including keyword research, on-page and off-page optimization techniques and constant monitoring of the results. Consider it like this: You have compelling product to offer, persuasive free content and the best marketing techniques and ideas, but no SEO strategy. Considering the fact that 89% of the people use search engines to find the services or products they are seeking, you are probably going to be kept behind in Google and Bing search pages. You are going to update your strategy too, since the SEO is perplex and its rules and ranking factors are changing constantly. What we can offer is a SEO technique which is being used by the experts of this industry. The technique keeping the best websites of this country up in the result of search engines. Search Engine Optimization BORJAN
  15. 15. You want to be global someday? Watch out the local leaders After all, there are companies like SabaVision which know the market best. They know how to boost a brand if they want to. We know how to promote your brand as much as possible using these strategies, since we are in touch with this agency. Consider it like this: You want to set a side your marketing budget to be used partly in banner advertising. You’ve heard that SabaVision is the agency you can trust. So you make a call, ask them if they have free positions and the routine process goes its way. But imagine, you know the marketers and promoters over there and they are going to help you to spend this budget in the right place at the right time. Same budget with higher ROI is the result. Your return on invest is going to be much higher if you let them make your story one of their success stories. That’s what we are going to do. Sabavision Marketing BORJAN
  16. 16. Social medias are like farm of customers that you can harvest best of them Social media marketing (SM 2 ) is much more than what people suppose. It’s the art of combining all marketing skills you have and deliver it in the smartest way you can, and awaits the results to see if they work. Revise and change the strategy according your ROI and try again and again till you find what works best for your target group. Consider it like this: We execute creative, innovative social media posts – from contests and specials to news and entertainment. We work on how to boost your YouTube visibility, how to use influencer marketing in LinkedIn, how to launch a movement using a blog post, and etc. We also customize your display in every single social media platforms you own and launch creative campaigns. We constantly monitor your campaign’s ROI, analyzing the data and making improvements based on real data. Then we provide you with detailed results, analysis and recommendations for each campaign, all to reach the target group you desire. Social Media Marketing BORJAN
  17. 17. A powerful Brand can do anything, can make customer to believe in you like a religion All is about making meaningful relationship with your customers. Your brand is like your religion and you are the prophecy. You have to firstly and firmly believe in it yourself, then expect people to do the same. Just remember that a single logo as your message wouldn’t do the work alone, you need a plan to make people believe in what you are saying. Consider it like this: We help you to make your vision and mission and to find your brand voice. You need to understand your audiences persona to connect them effectively, that’s what we help you to perform through applying the data that our research team will provide. We gather all the information about you and your customers. According to the data, we will develop your brand positioning, plan your best strategy and offer campaign recommendations, execute the creative strategy, implement the media buy, analyze brand and campaign messaging and revise the process to make sure that a consistent brand voice and message is expressed in a relative and sensible way. We turn your audience into believers. Brand Development BORJAN
  18. 18. Seventy-two percent of consumers trust online reviews as much as personal recommendations Have you ever rethought buying something based on the reviews or comparison tables in a site? Or changed a recommended hotel just because of a one-star review in Trip Advisor? If your answer is yes, you know how influential a “business reputation management service” could be. Consider it like this: In real world, you have to deal with bad reviews, respond to them and handle negative campaign against your business as it grows. You also have to respond and thank those who leave great comments and reviews to let them know they are important to you. You have to deal with influencers in your industry and convince them to report your collective news, and that’s going to be the most difficult part since they are will not do that easily and free of charge. Reputation Management BORJAN
  19. 19. Consultancy BORJAN Do (not do) that, That’s (not) going to work ! The words above are the exact words you want to hear in face of dilemmas, and that what a true consultant do for you. Consider it like this: We do marketing consultancy on a weekly or whenever needed, set and participate in all your strategic business meetings in and out of firm, and use our credit to make deals happen.
  20. 20. WE OFFER 4 PACKAGES ?? Million / Year1 - Website Development - Creative Design - Social Media Marketing ?? Million / Year2 - Website Development - Creative Design - Social Media Marketing - Reputation Management - Content Marketing - Search Engine Optimization ?? Million / Year3 - Website Development - Creative Design - Social Media Marketing - Reputation Management - Content Marketing - Search Engine Optimization - Brand Development - Video Marketing ?? Million / Year4 - Website Development - Creative Design - Social Media Marketing - Reputation Management - Content Marketing - Search Engine Optimization - Brand Development - Video Marketing - Campaign Development - Market Research - Sabavision Marketing BORJAN
  21. 21. Contact BORJAN Masoud Abedi Amirmahdi Parsaei +982122222136 +989128430937 m.parsaei@sabaidea.com R&D Specialist / Content Curator at Aparat Studio Marketing Specialist / Content Curator at Aparat +982122222136 +989128430937 m.abedi@sabaidea.com

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