2nd Lean Startup Machine Tehran Solution Validation Best Practices By Mahdi Alipiour (DrStartup)

1. Solution Validation Best PracticesSolution Validation Best Practices
Dr.Startup
Mahid Alipour Sakhavi
‫اﻳﺪه‬ ‫آزﻣﺎﻳﺸﮕﺎه‬‫اﻳﺪه‬ ‫آزﻣﺎﻳﺸﮕﺎه‬
‫ﻣﻴﻠﻮژي‬

2. ProblemProblem
SolutionSolution

3. Problem / SolutionProblem / Solution

4. Problem / SolutionProblem / Solution

5. Startup 3 StagesStartup 3 Stages

9. 1$1$
10$10$
100$100$

10. Jakob Nielsen

12. MVP=ExperimentMVP=Experiment

13. MVPMVP

14. ProductProduct

15. MVPMVP

16. ProductProduct

17. MVP GoalMVP Goal
Vision reality

19. SolutionSolution
I iInterview
TipsTips

20. #0#0
Early AdaptersEarly Adapters
Hacked ,and Pay

21. #1#1
No FocuseNo Focuse
GroupsGroups

22. #2#2
QualitativeQualitative
VsVs
Q i iQuantitaive

25. SolutionSolution
V lid iValidation
Best PracticesBest Practices

26. Solution ValidationSolution Validation
• Landing PageLanding Page
• Concierge
id• Video
• Sketch/Wireframe/Prototype
• And …

27. Solution Validation/Landing PageSolution Validation/Landing Page
• Landing (Tag Line / Problem / Benefit )Landing (Tag Line / Problem / Benefit,…)
• Pricing
Si ( i )• SignUp(Privacy)
• Social (Proof)
• Other Pages
Pre‐Sell !

28. Solution Validation/Landing PageSolution Validation/Landing Page

29. Solution Validation/Landing PageSolution Validation/Landing Page

30. Solution Validation/Landing PageSolution Validation/Landing Page

31. Solution Validation/ConciergeSolution Validation/Concierge
Th N t W k hThe Next Workshop
O U C /M l/One UseCase/Manual/…

32. Solution Validation/VideoSolution Validation/Video

33. Solution Validation/Sketch‐
WireFraming‐Prototype
‫ﭼﻴﺴﺖ؟‬ ‫ﺗﻔﺎوت‬

34. ‫ﻣﻴﻠﻮژي‬www.Milogy.com ‫ﻣﻴﻠﻮژي‬www.Milogy.com
‫ﻪ‬ ‫ﺎ‬‫ﻣﺼﺎﺣﺒﻪ‬
22/01/2015 Copyright 2014, Epcotech Inc.

36. ‫ﻣﻴﻠﻮژي‬www.Milogy.com ‫ﻣﻴﻠﻮژي‬www.Milogy.com
‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﻧﺘﺎﻳﺞ‬‫ﻣﺼﺎﺣﺒﻪ‬ ‫ﻧﺘﺎﻳﺞ‬
‫دادن‬ ‫ﭘﻮل‬! ‫دادن‬ ‫ﭘﻮل‬!
‫ﻛﺎرﻛﺘﺮ‬!‫ﺮ‬ ‫ر‬
‫ﺑﺎزﻳﮕﻮﻧﮕﻲ‬!‫ﻲ‬ ‫ﻮ‬ ‫زﻳ‬ ‫ﺑ‬
22/01/2015 Copyright 2014, Epcotech Inc.

37. ‫ﻣﻴﻠﻮژي‬www.Milogy.com ‫ﻣﻴﻠﻮژي‬www.Milogy.com
‫د‬ ‫ﺎز‬ ‫ﻫﺎ‬ ‫ﻚ‬ ‫ﺗﻜﻨ‬ ‫ﮔ‬ ‫ﻜﺎ‬‫در‬ ‫ﺑﺎزي‬ ‫ﻫﺎي‬ ‫ﺗﻜﻨﻴﻚ‬ ‫ﺑﻜﺎرﮔﻴﺮي‬
‫و‬ ‫رواﻧﺸﻨﺎﺳﻲ‬ ، ‫ﺧﻮدﺷﻨﺎﺳﻲ‬‫و‬ ‫رواﻧﺸﻨﺎﺳﻲ‬ ، ‫ﺧﻮدﺷﻨﺎﺳﻲ‬
‫ﺗﺠﺎري‬ ‫و‬ ‫ﻓﺮدي‬ ‫ﻣﻮﻓﻘﻴﺖ‬‫ري‬ ‫ﺠ‬ ‫و‬ ‫ي‬ ‫ﺮ‬ ‫ﻴ‬ ‫ﻮ‬
22/01/2015 Copyright 2014, Epcotech Inc.

38. ‫ﻋﺒﻮر‬ ‫ﻛﻠﻤﻪ‬!‫ﻋﺒﻮر‬ ‫ﻛﻠﻤﻪ‬!
22/01/2015 Copyright 2014, Epcotech Inc.

39. 1st Experiencep

40. 22/01/2015 Copyright 2014, Epcotech Inc.

41. 22/01/2015 Copyright 2014, Epcotech Inc.

42. 22/01/2015 Copyright 2014, Epcotech Inc.

43. ‫ﻫﺎ‬ ‫اﺳﻜﭻ‬ ‫ﻣﺮور‬‫ﭻ‬ ‫ﺮور‬

44. ‫ﻣﻴﻠﻮژي‬www.Milogy.com ‫ﻣﻴﻠﻮژي‬www.Milogy.com
22/01/2015 Copyright 2014, Epcotech Inc.

45. Solution Validation/Sketch‐
WireFraming‐Prototype
• Paper• Paper
• Balsamiq/Visio• Balsamiq/Visio
• PowerPointPowerPoint

47. ‫ﺳﺨﺎوی‬ ‫ﻋﻠﯿﭙﻮر‬ ‫ﻣﻬﺪی‬
‫ﻣﺮﺑﯽ‬
‫ﻣﺸﺎور‬
‫اﺳﺘﺎرﺗﺎپ‬ ‫ﮔﺬار‬ ‫ﺳﺮﻣﺎﯾﻪ‬‫اﺳﺘﺎرﺗﺎپ‬ ‫ﮔﺬار‬ ‫ﺳﺮﻣﺎﯾﻪ‬
@AlipourMahdi