Nanocellulose [micro/nano fibrillated cellulose (MFC/NFC)] is a material made up of nano-sized cellulose fibrils with a high length to width (aspect) ratio. The typical dimensions range from 5-20 nm to severe micrometers.

1. Nanocellulose [micro/nano fibrillated cellulose (MFC/NFC)] is a material made up of nano-sized
cellulose fibrils with a high length to width (aspect) ratio. The typical dimensions range from 5-20
nm to severe micrometers. It is pseudo-plastic in nature and presents properties of the gel and
viscous liquid at normal conditions, but when agitated, become less viscous and can flow as well.
This property is known as thixotropy. Owing to this property, nanocellulose is utilized in the wide
number of applications.
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The market for nanocellulose is segmented on the basis of applications, such as petroleum and oil
industry, construction, paper and pulp, biomedical applications, coatings and films, rheological
modification applications, aerogels and composites. In addition, the market is segmented on the
basis of manufacturing technology, such as nanocellulose produced by acid hydrolysis, high-
pressure homogenization or Brown’s mass manufacturing method. Further, the market is segmented
on the basis of geographies, such as North America, Europe, Asia-Pacific and Rest of the World
(RoW). The North American market is the most lucrative market owing to extensive R&D.
However, the European and Asia-Pacific regions are considered as the most promising markets in
the upcoming future.
The growth of the nanocellulose market is driven by factors, such as, extensive R&D activities on
the global level, technological advancements in the manufacturing processes and price rise and
scarcity of the petroleum and synthetic chemical materials. According to Energy Information
Association’s report, in 2009, the global consumption of petrochemical products was around 85
million barrels per day, which increased to 87.1 million barrels in 2010. Hence, a need of a
substitute for petrochemical products is expected to drive the global market of nanocellulose.
However, a high cost of R&D and lack of technological advancements in certain regions of the
world is expected to hinder the growth of the market.
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The key players operating in the market includes Cellcom Ltd., BioVision Technologies, Inc.,
Daicel Chemical Ltd., J. Rettenmaier & Sohne GmbH and Jenpolymers Ltd. amongst others.

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