13. MISSION STATEMENTS
A Mission Statement defines the
organization's purpose and primary
Its prime function is internal – to define
the key measure or measures of the
its prime audience is the leadership team
14. MISSION STATEMENTS
Mission statements are the starting
points of an organisation’s strategic
planning and goal setting process.
They focus attention and assure that
internal and external stakeholders
understand what the organization is
attempting to accomplish.
15. MISSION AND PURPOSE
Mission has external orientation and relates the
organization to the society in which it operates. A
mission statement helps the organization to link its
activities to the needs of the society and legitimize
Purpose is also externally focused but it relates
to that segment of the society to which it serves;
it defines the business which the institution will
17. Mission for Nursing college
To promote high quality education to develop
professionalism with a global outlook.
To promote learning that stimulates learners to
reach their full potential through out their life.
To foster innovative research that will benefit the
humanity and improve the nursing standards.
To create, empowered, committed, compassionate
and skilful healthcare providers who make a
difference in building a healthy family, community
To enhances the individual student to become a good
leader and self-motivator in professional practice of
Vision statements reflect the ideal
image of the organization in the future.
They create a focal point for strategic
planning and are time bound, with most
vision statements projected for a period
of 5 to 10 years.
The vision statement communicates both
the purpose and values of the
For employees, it gives direction about
how they are expected to behave and
inspires them to give their best.
Shared with customers, it shapes
customers’ understanding of why they
should work with the organization.
20. Vision for Nursing college
To be recognized as a leading model of
institution offering excellence in
quality of nursing education to
promote research activities and
turning out intellectually enlightened,
morally upright, emotionally balanced
and socially committed health care
Value statements define the organisation’s
basic philosophy, principles and ideals.
They also set the ethical tone for the
An organisation’s values are evident in the
statements that define the organization and
the processes used to achieve its mission and
22. Values of Nursing college
Caring and collaborative relationships
The statement of philosophy is
defined as an explanation of the
systems of beliefs that determine
how a mission or a purpose is to be
An organisation’s philosophy states
the beliefs, concepts and principles of
24. Philosophy for Nursing college
The college of nursing believe that,
The nursing courses ( MSc Nursing, PBBSc
Nursing & BSc Nursing ) should be planned
around the nursing care need of the society
as well as the educational needs and personal
development of nursing students.
The primary focus of the educational
program is to prepare the student nurse for
professional nursing practices in all fields.
25. Philosophy for Nursing college
The college of nursing believe that,
The courses offer an educational base
needed for continuing nursing education.
The faculty of the college accepts the
responsibility of helping the students to
adjust to new situations and provides them
with the opportunity, which contribute
towards development of the student as a
person, responsible citizen and competent
Objectives are the ends toward which activity is
aimed-they are the end results to ward which
activity is aimed.
“Objectives are goals, aims or purposes that
organizations wish over varying periods of
“A managerial objective is the intended goal
that prescribes definite scope and suggests
direction to the planning efforts of a manger”-
Terry and Franklin
27. GUIDELINES FOR OBJECTIVE SETTING
Must be clearly specified
Must be set taking into account the various
factors affecting their achievement
Should be consistent with organizational
Should be rational and realistic rather than
28. GUIDELINES FOR OBJECTIVE SETTING
Should be achievable but must provide
challenge to those responsible for
Should start with “to” and be followed by
an action verb
Should be consistent over the period of
Should be periodically reviewed
Should have hierarchy
29. NATURE OF OBJECTIVES
Each organization or group of individuals
have some objectives
Objectives may be broad or they may be
Objectives may be clearly defined
Objectives have hierarchy.
30. NATURE OF OBJECTIVES
Organisational objectives have social
sanction, that is, they are created within
the social norms.
An organisation may have multiple
Organisational objectives can be changed
31. FUNCTIONS OF OBJECTIVES
To define an organization
To provide directions for decision making
To set standards of performance
To provide a basis for decentralization
Integrate organization, group and