This is a story of a legend !

a leader !

Fortune's CEO of the Year !

Steve Jobs
CEO, Apple Inc

Content
The Timeline
Insanely Great Products
The 3 Stories
The Leader
What we learn
References
History in the Making
Apple, Pixar and NeXT
Dropout, Love and Death
What made him HIM..
From the life of a ‘lover’.

The Timeline
THE TIMELINE

1976-1985
1996-1985-1955-2009-
2003-1991
1976
2003
2009
1991-1996
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1.Apple was founded in 1976 by Jobs and Wozniak with help of funding from Ronald
Wayne.
2.They made waves with the first personal computer and soon its improved version.
3.Steve Jobs lured John Scully, the then CEO of Pepsi to act as CEO of Apple.
4.Macintosh was released and the world witnessed Steve Jobs making history.
5.Clash of vision and internal power struggle resulted in Steve Jobs firing from Apple.
Born in San Francisco, February 24, 1955 and was adopted by Paul and Clara Jobs
2.Studied at Homestead high school with the genius Steve Wozniak who was later
to be the co-founder of Apple.
Enrolled at Reed college but dropped out after 18 months.
Worked at Atari creating circuit boards, quit it.
Visited India in search of enlightenment and went back a Buddhist with a vision
that would soon change the world.
While Has been bought made in he wilderness, was experiencing waves naked NeXT in in he the 1996 the some bought whole dark, for health $The world he 429 dreamt Graphic issues million.
with off a its Group, whole late products has and new not founded and venture, been currently able Pixar.
NeXT.
to enjoys work the at par.
“Most
Envisioned His love for to technology target the and small passion business for Apple and education continues sector to throb through in his high heart.
end systems.
Created two computational masterpieces that were unveiled in the late 80s.
Failed drastically due to high-end pricing.
Admired Steve Jobs Company” was back status.
in Apple and so was NeXT’s technology.
3.Soon Jobs became was back one to of the the post most of CEO, powerful Apple and Inc.
influential men in the world.
4.Health The decade at a low. saw Caught some the a pancreatic most amazing cancer.
inventions- the iPOD, Macbook, and iTouch
being The some.
release of the iPad completed the process of crushing the competition.
Contracted with Disney to produce computer-animated films.
Toy Story was released in 1995, and Pixar kicked off with a huge success and earned
worldwide fame and critical acclaim.
Later, The Walt Disney Corp. bought Pixar leaving as the highest stakeholder
in Walt Disney.

Apple Inc.

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APPLE I APPLE II LISA
iPOD MACINTOSH THE TOUCH MACBOOKS GENERATION MacBook
iPAD
Revolutionized the music world in
one go. These little pets can be seen
hanging from every other neck these
days.
The first company to marvel the touch
screen in a perfectionist manner.
The latest masterpiece comes in the
form of the tiniest laptop ever at an
unimaginable price. Makes waves all
over the world.
The computer that started it all!
The Apple I was Steve Wozniak's
first design of a personal computer.
also the first computer to work with
a keyboard and screen instead of
just flashing lights.
Widely recognized as the first personal
computer as we envision them today.
The idea is largely based on Steve Jobs‘
understanding of the very large demand
for a computer appliance targeting
education and small businesses
The first personal computer to feature
a mouse and graphical user interface.
Home desktops with the Macintosh
operating systems. Experienced
tough competition from Microsoft
though.
Stepped into the HIP generation with
amazingly styled laptops offering great
performance. Targeted the youth and
education sector.
Targeted the business sector with high
performance laptops with great speed
and computing ability.

v

He's an aesthete, an artist; driven to make a dent in the universe.
-Leander Kahney, Inside Steve’s Brain
He, of all the leaders in the industry, has been the most inspiring.
-Bill Gates, his archrival.
Jobs is notoriously touchy, but he is changing the world, and forces competitors to do
better just to try to keep up
-Techcrunch.com.
“ Stay Hungry, Stay Foolish ”
Not many know, but these words first came at the back of a paperback
published in California in the early 60s, and never really gained attention
until Steve Jobs uttered them at the Stanford Commencement Speech.

The 3 Stories & A Mantra
..
Connecting the dots . .
You can’t connect the dots looking forward, you
can connect them only looking backwards. And
believing that the dots will connect give you the
strength to follow your heart. ”
“

“
”
I had no idea what I wanted to do with my life
and here I was (Reed College) spending all my
parents’ money. I was born to be a dropout.
Staying back to learn.
“It wasn’t all romantic”
And the dots DO connect.
1
2
3

How can you get fired from a company you started?
I was out, and publically out. The heaviness of success
was replaced by the lightness of being a beginner
again. I had been rejected, but I was still in Love…
“
”
Naked in the Dark.
A new life, a new hope.
Birth of Pixar and NeXT.
1
2
3

If you live each day as your last, someday you
will most certainly be right. “
”
What if it were the last day of
my life?
Embarrassment, fear of failure
and the load of expectations.
Your time is NOW.
1
2
3

Key to his Success
The Timeline

Vision: “One person, one computer”
Highly optimistic
Highly focused
A continuous trigger – motivation
Management by inspiration
1
2
3
4
5

a transformational leader is the one who brings about
major, positive change for the group, organization or
society. - Dubrin. “ ”
 Vision: “One person, one computer,”
 Autocratic versus participative leadership style,
Transformed Pixar into a success story,
 Practices empowerment,
 High confidentiality,
Quote Unquote
“My job is not be easy on people, but to make them better”

 Self-confidence: High
 Humility: incredibly low ( Ref : The documentary “The triumph
of the nerds).
 Trustworthiness: probably low ( High confidentiality)
 Authenticity : Not found,
 Assertiveness: High
 Enthusiasm: High
 Sense of humor: never exhibited it, in case he posses it.
He is far from a classical “text-book”. Nevertheless his
charisma, self-confidence and passion for work
overshadow all his negative characteristics thus
making him one of most successful CEO’s of the
decade. - Dubrin.
“
”

ENTJ :
 Extraverted
 iNtuitive
 Thinking
 Judging.

VISIONARY
Personal Computing, 1 from a garage.
The education and small business
industries.
Apple has now achieved Fortune’s
“Most Admired Company” status third
year in a row.
2
3
People say the man sees inventions coming
Quote Unquote
“I have a bit of that ‘vision thing’ and I am not afraid to start from the beginning.”

INNOVATOR
February 1985 Steve Jobs receives the National
Medal of Technology from President Reagan.
1
2
3
An endless list of “First Evers” attributed to
the man. The PC, the iPod, the Mac, the
iPad, the Animation film and many more..
Products, products and products…
“When Apple came up with the Mac, IBM
was spending at least 100 times more on
R&D.”
-- Fortune, Nov. 9, 1998
Quote Unquote
“Innovation is what distinguishes a Leader from a follower.”

SPEAKER
Renowned as “The Keynote legend” all
over the world. 1
2
3
At the launch of the first Personal Computer triggering
a new era.
He himself unveils all the revolutionary
products publically that quickly assume
cult following
A remarkable motivator.
Quote Unquote
“Why join the navy if you can be a pirate?” – Steve Jobs.

Keep looking, don’t settle
Always curious.
Never satisfied with himself.
Keeps expanding his horizons,
computing, music, movies and
what not..

Love what you do
 He says, “Find what you love, don’t
waste time, do it.” Simple as that.
Madly in Love with technology.

References
1. Inside Steve’s Brain - Leander Kahney
2. Biography: Steve Jobs - Darren Vader
3. www.allaboutstevejobs.com
4. www.wikipedia.org
5. www.cultofmac.com
6. images.google.com

Thank You!
Ready for Questions.