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Sample Web Performance Report
1. 01 August - 31-August 2009 Performance Indica
Alter-It Website Performance Report Google Analytics resu
Issues Analysis Recommendation Date
The website shows an The website's content is updated and To sustain such visits and increase more there should be a
increase of 97 total has generated more interest to its continuous effort to add fresh content monthly. Looking at the
visitors since the previous viewers. design, placing of Quick Links in the form of banners situated
month thus excalating an in 1 or 2 pages of the site can be useful to attract attention for
additional 596 total 1st time visitors, satisying a curiosity or answering a query they
pageviews. The visitors might have when visiting the website.
"time on-site" has fairly A Subscribe to a monthly newsletter or a Special Services
increased as well. Email campaign can be set-up to sustain the returning visitors
2. increase of 97 total has generated more interest to its continuous effort to add fresh content monthly. Looking at the
visitors since the previous viewers. design, placing of Quick Links in the form of banners situated
month thus excalating an in 1 or 2 pages of the site can be useful to attract attention for
additional 596 total 1st time visitors, satisying a curiosity or answering a query they
pageviews. The visitors might have when visiting the website.
"time on-site" has fairly A Subscribe to a monthly newsletter or a Special Services
increased as well. Email campaign can be set-up to sustain the returning visitors
VISITORS
of the website. An RSS Feed can also be included.
Out of the 1828 visitors Unique visitors are more valuable than
this month, 191 are returning visitors of the site as it shows Aug-09
absolute 'unique' visitors - a wider 'market reach'
generating an 85.94%
yield rate.
The website's bounce rate Bounce rates should be monitored not Optimize website by adding more content that is both fresh and
has fairly increased to increase every month. informative that way viewers of the site - may it be returning or
new, interact or be satisfied and later on make an action. The
recommendation above can answer this issue. It is related to
the factors affecting visitor trends and source of traffic.
3.
4. All visits to the Alter-It The top traffic sources are from google Since search engines plays a vital role in your traffic sources, I
website came from 48 (organic) - 1,366 visits; direct - 155 suggest there should be a monthly tracking of relevant
sources and mediums. visits and a directory listing (referral keywords. These keywords must be checked for consistencies
site) - 45 visits. Out of all the sources, as to its over-all rank in all search engines. It would also be
the Alter-It traffic comes primarily from wise to 'refresh' the set of keywords to replace lower ranking
Search Engines using vital keywords ones if ever the need arises. See the list of keywords on the
related to the website. left for reference.
TRAFFIC SOURCES
Search engines generated The 836 keywords used to search for
1,441 visits (out of 1,828) the Alter-It website are random
using 836 keywords keywords generated by each user.
Aug-09
These keywords however are not solely
relevant to Alter-it's products and
services. That is why even though there
is high volume of visits coming from this
source, the bounce rate or 'exits' shows
high percentage as well. This only
means that not all visits define the sites
over-all performance but the kind of
visitors it has.
5. These keywords however are not solely
TRAFFIC
relevant to Alter-it's products and
services. That is why even though there
is high volume of visits coming from this
source, the bounce rate or 'exits' shows
high percentage as well. This only
means that not all visits define the sites
over-all performance but the kind of
visitors it has.
6.
7. The top 5 landing pages came from the
home page with 886 entrances (172 Based on the figures, one can tell that all visitors of the website
Visits vs Bounces: All bounces), Alterations Page with 422 is already interested in Alter-It services and products. Looking
1,828 visits to the Alter-It entrances (164 bounces); Location at the navigation trend, the most popular or visited pages are
website entered the site Page with 82 entrances (34 bounces);that of the Alter-It location as well. Since there is that interest
through 32 pages. Melbourne Central with 60 entrances first-hand, a good tactic would be to be able to 'sustain' that
(30 bounces) and Services Page with interest. One tool can be 'serving the information' directly to its
CONTENT
47 entrances (32 bounces) visitors by sending monthly updates about the services and
new product offerings via sending thru email, and RSS feeds. Aug-09
The top 5 exit pages came from the There can also be a 'News Room' page set-up in the website.
home page with 320 exits (1,159 The enquiry form can also be adjusted to include a tick-box
Exits vs. Pageviews: All
pageviews), Alterations Page with 285 option for subscriptions.
1,828 visits to the Alter-It
exits (625 pageviews); Locations Page Another indirect way of gathering client emails is by doing on-
website exited through 32 site promotion by having sign-up forms on each branch
with 202 exits (970 pageviews);
pages but generated locations. This will also extend the market reach because of
Services Page with 187 exits (828
6,298 Pageviews. 1st-time visitors, once they start visiting the website.
pageviews); and Special Offers Page
with 102 exits (512 pageviews).
Date: Visitors: Bounce Rate:
1-Aug 45 #####
2-Aug 46 #####
3-Aug 60 #####
VISITORS DATA
4-Aug 51 #####
5-Aug 51 #####
6-Aug 61 #####
7-Aug 56 #####
8-Aug 50 #####
9-Aug 36 #####
10-Aug 70 #####
11-Aug 58 #####
12-Aug 49 #####
13-Aug 60 #####
14-Aug 64 #####
