Channel 4, ITV, Arquiva, Talk Talk and BT are all on board for what its stakeholders and the press are calling the evolution of internet TV. How can digital designers attempt to capitalise on this new venture? And how will it change the market place? Read more on our digital design industry blog

1. On Demand TV Evolves: Digital Design jobs set to skyrocket
Project Canvas, a partnership formed by some of the biggest names in broadcasting and
digital, has just received its backing from the BBC trust. The scope for digital content
development and interactive services could be huge. Major Players, the UK’s leading creative
recruiter, is already planning for a massive surge in demand for digital design talent.
What is it and what can it do?
Grad Hadfield, director for strategic projects at digital consultancy, Cogapp has previously
said “Channel 4, ITV, Arquiva, Talk Talk and BT are all on board for what its stakeholders and
the press are calling the evolution of internet TV. The scheme will introduce a set top box
branded as ‘You View’, which will enable viewers to fully engage with their TV sets and the
internet simultaneously. Viewers will also be able to bounce back and forth from live feeds,
archives and comment via fully integrated social networking sites at the same time.”
Digital content creation with a new edge
What is perhaps more interesting though is that Canvas has the potential to open up the
market entirely in a commercial sense, so it’s likely that companies are already starting to
develop new devices in order to cash in quickly, ready for the 2011 launch. Shannon Lee,
Major Players recruiter for digital design jobs believes that it may already be happening “We
are currently working on some roles in this area and I think this will increase as we approach
the launch in 2011.”
Digital designers cash in
But it’s not just commercial organisations that could benefit from this. Shannon goes on to
explain that “Companies thinking ahead will be looking to put together teams in order to
specialise in this area, as most do already with other forms of digital media. I think there will
be some small agencies who will build one off devices which will be good for freelance jobs
but I can also see there will be a demand for permanent talent as broadcasters, advertisers
and even brands will need people to maintain and improve what they create.”
In order to excel within this new emerging sphere of digital design jobs, Shannon suggests
expanding on your flash and HTML skills in order to stay ahead of the game. “Stay up to date
with the latest technologies and design with all media in mind, thinking about how it can
work effectively and cohesively together.”
To find the latest digital design jobs, or to find the industry’s leading talent, visit
www.majorplayers.co.uk.

2. * Calculated by comparing average yearly permanent salaries against average freelance day rate multiplied against
the number of days in a year minus 20 days holiday, bank holidays and weekends
ABOUT Major Players
Headquartered in Covent Garden, London, Major Players’ team of more than 80 consultants
provides freelance and permanent personnel. The firm recruits for various advertising jobs,
marketing, design, PR & media, events, interactive media, creative, design, digital production
jobs UK.
CONTACT
Major Players: +44(0)207 836 4041
Mike Iannella: mike.iannella@majorplayers.co.uk
Charley Caines: charley.caines@majorplayers.co.uk