SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
New Ideas To Put Into Your Next Mobile Marketing Campaign
New Ideas To Put Into Your Next Mobile Marketing
When trying to come up with a mobile marketing plan,
you're probably wondering where to start as you see so
many endless possibilities on how you can promote your
business. Use the tips presented here to learn important
information about using mobile marketing technologies
to your advantage.
Don't send random messages to your customers.
Respect your customers' attention by always giving them
useful content when you send out messages. Many
campaigns have failed because they inundated their
customer base with too many meaningless messages.
Customers expect to receive information from you, not
humorous messages that a close friend might send.
Don't just send messages to your customers out of the
blue. Only send them information that they'll find
relevant and useful. Some mobile marketing campaigns
actually failed when their business began to text random
things to their customers. Customers aren't looking for
humorous, personal messages from a business they
patronize. They're looking for valuable information and
ways to save money.
Enlist the help of your friends and family to help with
your mobile marketing campaign. You could even pay
someone to test it for you if you want an unbiased
Avoid texting your customers during odd hours, such as
early mornings or late nights. Your customers may enjoy
what you produce, but your awkward timing will likely
not be well received.
On your site in particular, you need to learn to say more
with less in your mobile content. Mobile device screens
are small, so droning on and on about a product just to
get more keywords in is annoying to readers. Mobile
marketing requires you to stick rigidly to the focus of the
topic in a concise, yet thorough, manner.
Keep in mind that there can be different levels of mobile
customers because of various outside influences; also
note that once the entire market changes then customer
base changes as well. Outdated or irrelevant technology
can actually hurt your business, so it is important to
remain up-to-date on new developments to maintain a
Changes in your market will dictate changes in your
customer base. You can gain or lose customers based on
outside influences that you cannot control. Changes in
technology can have a dramatic effect on your business,
so stay up to date on all of the latest advances in
You need to remember that not everyone is aware of
what the various abbreviations mean. When your
advertisement is incoherent to a member of your target
market, then this is a possible customer for whom you
It is important to have your own dedicated short code. It
is more of an expense, but it gives you better brand
protection. It also allows you to have a little legal
coverage.An SMS mobile marketing strategy will work
best if you include an opt-in system and be forthright
about the quantity of texts that you intend to send each
month. If you do not use SMS correctly, you will run into
a lot of problems because of its ties with the systems
that are set up for mobile devices notification. Some
users feel that SMS is too invasive into their personal
comfort and space. Go with the opt-in letting the
customer decide whether to receive your messages.
Again, be honest about the number of messages
you will be sending and stick to that. If you are trying to
get customers to trust you, just be honest! There are
very simple fundamentals behind any mobile marketing
technique. Specifically, the differences arise in how the
technical aspects are executed. Do some research to
help choose the techniques which work best for you and