This document summarizes Marc-André Lalande's workshop on using social media for professional development opportunities for teachers. The workshop goals are to demonstrate the benefits and limitations of social media for professional development, and to provide administrators with tools to support teachers' social media use for learning. Lalande advocates that teachers develop personal learning networks on platforms like Twitter, YouTube, Pinterest and Facebook to gain access to ideas from experts and educators around the world. He provides examples of how he and other teachers actively use different social media for their own ongoing professional learning.

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Social Media:
PD Opportunities
for Your Staff
by Marc-André Lalande
Pedagogical Consultant
www.pinterest.com/lalandema
www.youtube.com/lalandema
www.twitter.com/malalande
www.facebook.com/lalandema
EMSB
August Conference
August 16, 2013
Use it
if you
have it!

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Who am I?
• High School
• Elementary
• High School
• GRICS
• General Adult Education
Hundreds of workshops
Thousands of teachers

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Inspirations
Geoffrey Canada
Salman Khan
Lev Vygotsky
Dr. Sugata Mitra
Seth Godin
Sir
Ken Robinson
Tom Chatfield
Marc Prensky
Ali Carr Chellman
Dr. John Medina
Susan Cain
Dr. Yong Zhao
Stephen Heppell

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Goals of this workshop
• PD top-down => ongoing pursuit
• B & L of social media for PD
• Provide management with tools

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“I can learn more in 10 minutes on something
I’m passionate about, than I can in 10 months
on something I don’t care for.”
- Anonymous student

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“I can learn more in 10 minutes on something
I’m passionate about, than I can in 10 months
on something I don’t care for.”
- Actually, it’s from me ;o)

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Watch the video

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Traditional sources of PD

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Biggest
Problem
With
Workshops

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There’s the law, of course…
DIVISION II
TEACHERS' OBLIGATIONS
22. A teacher shall
(1) contribute to the intellectual and overall personal development of each student entrusted to his
care;
(2) take part in instilling into each student entrusted to his care a desire to learn;
(3) take the appropriate means to foster respect for human rights in his students;
(4) act in a just and impartial manner in his dealings with his students;
(5) take the necessary measures to promote the quality of written and spoken language;
(6) take the appropriate measures to attain and maintain a high level of
professionalism;
(6.1) collaborate in the training of future teachers and in the mentoring of newly qualified teachers;
(7) comply with the educational project of the school.

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Lost in translation…
SECTION II
OBLIGATIONS DE L'ENSEIGNANT
22. Il est du devoir de l'enseignant:
1° de contribuer à la formation intellectuelle et au développement intégral de la personnalité de chaque élève qui lui
est confié;
2° de collaborer à développer chez chaque élève qui lui est confié le goût d'apprendre;
3° de prendre les moyens appropriés pour aider à développer chez ses élèves le respect des droits de la personne;
4° d'agir d'une manière juste et impartiale dans ses relations avec ses élèves;
5° de prendre les mesures nécessaires pour promouvoir la qualité de la langue écrite et parlée;
6° de prendre des mesures appropriées qui lui permettent d'atteindre et de
conserver un haut degré de compétence professionnelle;
6.1° de collaborer à la formation des futurs enseignants et à l'accompagnement des enseignants en début de carrière;
7° de respecter le projet éducatif de l'école.

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And there’s reality…

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So the
question is…

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Do you have
a PLN?

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Videos to help you talk about this
with your staff…

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A PLN is…
An unlimited network of people and
organizations YOU choose to follow for their
ideas, in which you can lurk or participate,
whenever it suits you.
• local, limited to a centre, school board or
province.
• something someone else can setup for you.
• something someone else can impose on you.
It is not…

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Oh Educators,
Where Art
Thou?

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Numbers
• Created in 2006
• 500 million users
• 200 million regular users
• 53% women
• 10th most visited website*
* According to Alexa Internet inc., data taken from Wikipedia (August 3, 2013)

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How I use Twitter
• Slow start, years ago
• Why it fizzled
• Then... THE workshop
• Lurk first
• And now...
– once or twice a day, 5 minutes or so
– could be a few times a week, 5 minutes or so
– Tweeting professionally vs. personally

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Great Idea Hunt
@marcprensky
@tomwhitby
@InnovativeEdu
@edutopia
@sirkenrobinson
@friEdTechnology
#edchat
www.twitter.com/malalande

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Blocked?
Does your School Board block Twitter?
Welcome to the Club!

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Recognition
How could a teacher show you he or she is using
Twitter for PD?

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What about ?
Meh!

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Numbers
• Created in 2004
• 1.1 billion users / month
• 67% of Internet users use
Facebook1
• #1 most visited website2
1 Pew Research, Dec. 2012
2 According to Alexa Internet inc., data taken from Wikipedia (August 3, 2013)

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The early years…

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Today…

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Numbers
• Created in 2005
• 1 billion unique users / month
• 100 hours of video uploaded
every minute
• Harvard University: 1,290 videos
• 3rd most visited website*
* According to Alexa Internet inc., data taken from Wikipedia (August 3, 2013)

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How do I use YouTube
• Get amazing content through different
channels
• Create content and share it
www.youtube.com/lalandema
www.youtube.com/theFlippedConsultant

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Some channels that should be at
the top of every educator's list:
• youtube.com/theflippedconsultant
• youtube.com/tedtalksdirector
• youtube.com/edutopia
• youtube.com/theRSAorg
• youtube.com/avispectorICTblog
• youtube.com/lalandema

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Some channels that should be at
the top of every educator's list (well,
actually, this list is for learners):
• youtube.com/tedEducation
• youtube.com/crashcourse
• youtube.com/khanacademy

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Your YouTube Find
• theflippedconsultant
• Tedtalksdirector
• Crashcourse
• tedEducation
• edutopia
• theRSAorg
• Harvard
• avispectorICTblog
• lalandema
Look for one or more
videos you would want
to share with your staff.
What guided
your choice?

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Blocked?
Does your School Board block YouTube?
Welcome to the Club!

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Recognition
How could a teacher show you he or she is using
YouTube for PD?

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Numbers
• Created in 2010
• 70 million users
• 2.5 billion page views / month
• 14.2 min./visit 98 min./month
• 72% users are women1
• 35th most visited website2
1 Source: Google Ad Planner
2 According to Alexa Internet inc., data taken from Wikipedia (August 3, 2013)

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Anything Pinteresting?
• Classroom management
• Teacher PD
• Education ideas

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Blocked?
Does your School Board block Pinterest?
You’d be among the first!

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Competency 8

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How do we make it happen?
• The incentive is professional development
• Can the time be recognized?
• What are the indicators?

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You liked this workshop?
• Then follow me on Twitter, Pinterest and
Youtube… ;o)
• Most importantly, help your teachers get on
board.
Thank you!

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Credits
• Some images used under license from
Photos.com.
None of the images in this presentation can be redistributed in any other format.
Please feel free to share the slideshare link or the Sliderocket link.

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Thank you!
youtube.com/lalandema
pinterest.com/lalandema
twitter.com/malalande
This presentation is available at:
tinyurl.com/SocialMediaPD

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