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Clarity as a Design Principle: A Salesforce & AIGA meeting

A series of meetups hosted by salesforce to exploring their four design principles: Clarity, Efficiency, Consistency, Beauty.

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Clarity as a Design Principle: A Salesforce & AIGA meeting

  1. 1. MICAH ALPERN Product Design Director
  2. 2. Previously built Linkedin mobile design team, director of user experience at Yahoo!, a founding member of the IxDA, and a design lead at eBay. Product Design Director at Medallia
  3. 3. in expression in purpose in mission CLARITY
  4. 4. in expression in purpose in mission CLARITY
  5. 5. Patterns & practices Used consistently and repeatedly EXPRESSION 1 2 “Looks the same, acts the same” …predictability and clarity
  6. 6. Coherence & Intelligibly CLARITY User Perspective
  7. 7. Coherence & Intelligibly User: “If I want to, then it’s probably” CLARITY User Perspective
  8. 8. Coherence & Intelligibly User: “If I want to, then it’s probably” Sense of Control = Confidence CLARITY User Perspective
  9. 9. http://www.useronboard.com/features-vs-benefits/%20/
  10. 10. Masters of attention Construct reality Detail and craftsmanship “The real point of magic, 
 is telling a beautiful lie.”
 - Teller
  11. 11. Coherence & Intelligibly User: “If I want to, then it’s probably” Sense of Control = Confidence CLARITY User Perspective
  12. 12. Coherence & Intelligibly Designer: “If I want to, then it’s probably” Sense of Control = Confidence CLARITY Designer Perspective
  13. 13. in expression in purpose in mission CLARITY
  14. 14. Understand your users & their needs Set of core tasks Design principles PURPOSE 1 2 3
  15. 15. Frontline report using ~10% of data
  16. 16. DESIGN ETHOS Emotional Clear & compelling:
 Kill the complexity
 Take the user POV Empathy:
 Prominent customer voice
  17. 17. “You force people to see things your way so powerfully they react audibly... they actually.. you force them to react.”
 - Jerry Seinfeld
  18. 18. “I actually think every individual is now an entrepreneur, whether they recognize it or not.”
 
 - Reid Hoffman
  19. 19. Presenting yourself to others Learning about & meeting 
 people Being better at what you do CONNECTING THE WORLDS PROFESSIONALS
  20. 20. DESIGN ETHOS Members first Simplify Craftsmanship & Magic Emotion Data informed
  21. 21. in expression in purpose in mission CLARITY
  22. 22. in expression in purpose in mission CLARITY
  23. 23. The software we make give people control Work on problems that matter
 - to your users and to you… MISSION 1 2
  24. 24. “Signing with one hand is like trying to talk with your mouth full.”
  25. 25. Action → Feedback → Control Feedback from your actions = Control over your environment Control & Purpose => Gives life meaning
  26. 26. Invent the future & be mission driven
  27. 27. “The most terrifying fact of the universe is not that it is hostile but that it is indifferent…
  28. 28. but if we can come to terms with this indifference and accept the challenges of life within the boundaries of death… our existence as a species can have genuine meaning and fulfillment.
  29. 29. However vast the darkness, we must supply our own light.” - Stanley Kubrick, 1968
  30. 30. Micah Alpern
 @malpern
 linkedin.com/in/malpern
 malpern@medallia.com


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