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Yahoo Open Search

A description of the Yahoo! Open Search Strategy

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Yahoo Open Search

  1. 1. Yahoo! Search Open Ecosystem BayCHI talk Micah Alpern Larry Cornett. Design Director VP Search Product Search Ecosystem
  2. 2. What is Open Search? Yahoo! Yahoo! Search Technology (YST)
  3. 3. Search Today 10 Blue links Limited Choice • Three players dominate the market, giving users limited choice • Neither site owners nor searchers can exert much influence on what information is presented
  4. 4. Search Tomorrow
  5. 5. Yahoo! Search Ecosystem Ecosystems thrive from win wins • For Searchers • Site Owners • and Developers Building a richer, more relevant, and more personal search experience.
  6. 6. What is Open Search? Yahoo!
  7. 7. What is Open Search? Yahoo!
  8. 8. Opening search - what does it mean? • Clear win for: developers, site owners, users and Yahoo! • Go from “to-do” to “done” BEFORE AFTER
  9. 9. Site Owners • Straight to the answers • Increase in quality of site traffic • Fosters loyalty and engagement BEFORE AFTER Enhanced Results and Infobars: Ratings and reviews, images, deep links, and other name-value pairs.
  10. 10. Enhanced Result: what can a developer build? deep links images name/value pairs or abstract YAHOO! CONFIDENTIAL | 10
  11. 11. SearchMonkey An open platform for using structured data to build more useful and relevant search results After Before YAHOO! CONFIDENTIAL | 11
  12. 12. The SearchMonkey Ecosystem XML / API / Display RDFa Personalized Publisher SERP Content Submission SearchMonkey Users Publishers Templates/ PHP Developer Tool Developers
  13. 13. Infobar: what can a developer build? Pull in data from any web service YAHOO! CONFIDENTIAL | 13
  14. 14. Infobar: what might a developer build? Open canvas for HTML
  15. 15. Infobar: what might a developer build? YAHOO! CONFIDENTIAL | 15
  16. 16. Search Monkey Design Process Generative Studies Lab and Bucket testing Eye Tracking
  17. 17. What is Open Search? Yahoo! Yahoo! Search Technology (YST)
  18. 18. What is Open Search? Yahoo! Yahoo! Search Technology (YST)
  19. 19. Opening our platform Becoming a serious Search principal requires a massive capital investment (~$300MM) – People, knowledge, experience – Hardware, operations, and infrastructure – Data, relevance and ranking models Classifying, rewriting, spell check, routing, caching Query Handling Query Handling MLR models (massive data required) Ranking Ranking Massive database (scalable, fast, and redundant) Index Index Crawl Detect spam, de-dupe URLs, track updates Crawl
  20. 20. BOSS Vision No matter where you are on the Web, search experiences are relevant, comprehensive, fresh and well-presented.
  21. 21. 4 hoursearch
  22. 22. PlayerSearch
  23. 23. NewsLine
  24. 24. Tianomo
  25. 25. Yahoo Open Search http://developer.yahoo.com/searchmonkey/ http://developer.yahoo.com/search/boss/