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DIGITAL SERVICES
PITCH SESSION!
FOCUS PRESENTED BY MaMA & CAP DIGITAL

#MaMA13 #CapD
Every sector of โ€œentertainmentโ€ industry has started its digital
revolutionโ€ฆ but one
Videos

Recorded
Music

Books

Sheet Music

It does not
make us laugh...
All stakeholders of the market are waiting for the
new standard matching their needs
๏‚ง

Iโ€™m tired of playing alone !

๏‚ง

Donโ€™t tell my teacher Iโ€™ve played just once this
week this stupid exercise.
Iโ€™m not sure the PDF on my iPad is a real
breakthrough...

๏‚ง

Teachers

Are you kidding me with this f** MIDI file displayed on
the screen? Itโ€™s just crap.

๏‚ง

Musicians

๏‚ง

๏‚ง

Publishers

Mama ! Digital is Piracy !!

How to Flip the Classroom?

๏‚ง

My student told me ยซ MOOC ยป. Is it a new insult?
This new standard is here:
Augmented Sheet Music ยฎ
Augmented Sheet Music ยฎ
Augmented Sheet Music ยฎ
Augmented Sheet Music ยฎ
โ€ข
โ€ข

50 pieces
Demo B2B
- Publishers
- Music Schools

Fall 2013

โ€ข
โ€ข

Web Browser
Cross-platform

โ€ข
โ€ข
โ€ข

Agile
Modular
Market Coverage: 100%
We have developed a whole tech chain
offering new music UX
โ€ข Augmented
user experience

โ€ข Augmented Sheet Music

Published Sheet Music

๏‚ง Not just curation
๏‚ง Time, space and data
synchronization

Front-end UX
algorithms &
processes

๏‚ง Immersive
๏‚ง Pedagogical
๏‚ง Simple

Commercial recording

Music piece
User interpretation

Digital structures

Sync.
algorithms &
processes

โ€ข Flexible players
Embedded in
player

๏‚ง iOS
๏‚ง Html5
Weโ€™ re a passionate team, with technical and entrepreneurial ambition
awarded several times

!
Grรฉgory
MS Physics (Mines Paris)
Bassoon, Recorder
Bain, Accenture
Innovation / R&D, Product

# maMa
puts "Hello World!"

Nicolas
Ms. Business School (ESCP)
Choir, Piano
Bain
Business Dev. / Web

Sorry weโ€™re still trying to
understand...

Gabriel
HEC Business School
Saxophone
Agoranov, KPMG
Marketing

Julien
PhD Acoustics, DSP, Maths, Music
Guitar, Shamisen
IRCAM
Research & Development
Weโ€™re on a $6B+ market opportunity

250M+ Musicians Worldwide

X

Hypothesis of ~50% conversion to digital music
practice within 5 years

X

50$ / year subscription

๏‚ง

๏‚ง
=

$6B+ a year market

Phase 1: Traditional sheet music one-shot purchase
๏‚ง From 2โ‚ฌ to 20โ‚ฌ / piece
๏‚ง 20% to 60% to publishers
Phase 2: Monetizing features before content
Dual Business Model
In-app content purchase

Subscriptions

1-30โ‚ฌ / u.

B2B + B2C
B2B Partnerships
Content Publishers

Music schools
Looking for contacts with
Music Culture Institutions

Music schools

Culture/music media
DRAC

Direction des Affaires Culturelles
MaMA THANKS ITS MAIN PARTNERS

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WEEZIC @ MaMA Event

  • 1. DIGITAL SERVICES PITCH SESSION! FOCUS PRESENTED BY MaMA & CAP DIGITAL #MaMA13 #CapD
  • 2. Every sector of โ€œentertainmentโ€ industry has started its digital revolutionโ€ฆ but one Videos Recorded Music Books Sheet Music It does not make us laugh...
  • 3. All stakeholders of the market are waiting for the new standard matching their needs ๏‚ง Iโ€™m tired of playing alone ! ๏‚ง Donโ€™t tell my teacher Iโ€™ve played just once this week this stupid exercise. Iโ€™m not sure the PDF on my iPad is a real breakthrough... ๏‚ง Teachers Are you kidding me with this f** MIDI file displayed on the screen? Itโ€™s just crap. ๏‚ง Musicians ๏‚ง ๏‚ง Publishers Mama ! Digital is Piracy !! How to Flip the Classroom? ๏‚ง My student told me ยซ MOOC ยป. Is it a new insult?
  • 4. This new standard is here: Augmented Sheet Music ยฎ
  • 7. Augmented Sheet Music ยฎ โ€ข โ€ข 50 pieces Demo B2B - Publishers - Music Schools Fall 2013 โ€ข โ€ข Web Browser Cross-platform โ€ข โ€ข โ€ข Agile Modular Market Coverage: 100%
  • 8. We have developed a whole tech chain offering new music UX โ€ข Augmented user experience โ€ข Augmented Sheet Music Published Sheet Music ๏‚ง Not just curation ๏‚ง Time, space and data synchronization Front-end UX algorithms & processes ๏‚ง Immersive ๏‚ง Pedagogical ๏‚ง Simple Commercial recording Music piece User interpretation Digital structures Sync. algorithms & processes โ€ข Flexible players Embedded in player ๏‚ง iOS ๏‚ง Html5
  • 9. Weโ€™ re a passionate team, with technical and entrepreneurial ambition awarded several times ! Grรฉgory MS Physics (Mines Paris) Bassoon, Recorder Bain, Accenture Innovation / R&D, Product # maMa puts "Hello World!" Nicolas Ms. Business School (ESCP) Choir, Piano Bain Business Dev. / Web Sorry weโ€™re still trying to understand... Gabriel HEC Business School Saxophone Agoranov, KPMG Marketing Julien PhD Acoustics, DSP, Maths, Music Guitar, Shamisen IRCAM Research & Development
  • 10. Weโ€™re on a $6B+ market opportunity 250M+ Musicians Worldwide X Hypothesis of ~50% conversion to digital music practice within 5 years X 50$ / year subscription ๏‚ง ๏‚ง = $6B+ a year market Phase 1: Traditional sheet music one-shot purchase ๏‚ง From 2โ‚ฌ to 20โ‚ฌ / piece ๏‚ง 20% to 60% to publishers Phase 2: Monetizing features before content
  • 11. Dual Business Model In-app content purchase Subscriptions 1-30โ‚ฌ / u. B2B + B2C
  • 13. Looking for contacts with Music Culture Institutions Music schools Culture/music media DRAC Direction des Affaires Culturelles
  • 14.
  • 15. MaMA THANKS ITS MAIN PARTNERS