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VISION AND MISSIONOFSAMSUNG<br />Welcome to SAMSUNG. For over 70 years, SAMSUNG has been dedicated to making a better world through diverse business that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels and more. Our flagship company, SAMSUNG Electronics, leads the global market in high-tech electronics manufacturing and digital media.<br />Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, SAMSUNG is taking the world in imaginative new directions.<br />Vision and Mission<br />SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.<br />Our Vision<br />Samsung is guided by a singular vision: to lead the digital convergence movement. <br />We believe that through technology innovation today, we will find the solutions we need to address the challenges of tomorrow. From technology comes opportunity-for businesses to grow, for citizens in emerging markets to prosper by tapping into the digital economy, and for people to invent new possibilities.<br />It’s our aim to develop innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a trusted market leader.<br />Vision 2020<br />As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."<br />This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” - and to promoting new value for Samsung's core networks - Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.<br />As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent.”<br />Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.<br />Our Mission<br />Everything we do at Samsung is guided by our mission: to be the best “digital-εCompany”.<br />Samsung grew into a global corporation by facing challenges directly. In the years ahead, our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets. Their ingenuity will continue to chart Samsung’s course as a profitable, responsible global corporation. <br />