1. India Online Landscape 2010 Online Indians and their Net Usage Behavior and Preferences

4. The Big Picture

9. Topline Findings

15. Popular Online Activities – Top 10 Online Activity % Internet Users Undertaking Emailing 94% Download Music 72% Instant Messaging/Chatting 56% Job Search 56% PC to Mobile SMS 55% Social Networking 54% Info Search Engine 52% Watch Videos 50% Screensavers/Wallpapers 50% Online Communities 50% Average number of online activities undertaken per person - 17

17. Most Used Websites – Overall Level Top 10 * On preferred usage basis (i.e., the site they use the most among all the sites they use) Website % Use it the Most Google 46% Yahoo 11% Gmail 9% Orkut 6% Rediff 4% Facebook 2.4% Moneycontrol 1% Youtube 1% Blogspot 0.8% 160by2 0.7%

18. Most Used Websites – By Verticals Vertical Top Website % Use Most Emailing Gmail 62% Emailing from Mobile Gmail/Google 64% Instant Messaging Gtalk/Gmail 41% Job Search Naukri 48% Online News Yahoo 23% Info Search – English Google 79% Online Travel Buy IRCTC 51% Online Games Zapak 26% Online Buying (Non-Travel) Ebay 32% Real Estate Google 24% Business & Financial News Google 26% Online Share Trading Sharekhan 18% PC to PC Net Telephony Google/Gtalk 54% PC to Telephone Net Telephony Yahoo 21% PC to Mobile Messaging (sms) Way2sms 45% Net banking Onlinesbi 29%

19. Most Used Websites – By Verticals Vertical Top Website % Use Most Matrimony Bharatmatrimony 38% Friendship/Dating Orkut 46% Share Pictures Orkut 37% Social Networking Orkut 53% Professional Networking Orkut 35% Video Sharing Youtube 36% Non-cricket Sports Yahoo 29% Cricket content Cricinfo 42% Cinema content Google 20% Watch Videos Youtube 76% Financial Info & Quotes Moneycontrol 18% Buy/Rent Movie CD Ebay 23% Mobile content Google 18% Book Cinema Tickets Bookmyshow 33% Download Movies Torrentz 30% Download Music Songspk 27%

20. Most Used Websites – By Verticals Vertical Top Website % Use Most Listen/stream Music Songspk 14% Share/Upload Music Youtube 22% Health & Lifestyle Content Google 38% Online Education and Learning Google 40% Astrology Astrology 22% Screensavers/Wallpapers Google 45% E-greetings 123greetings 48% Join Online Community Orkut 52% Follow Tweets Twitter 72% Search Locations/Maps Google 87% Search for Higher Education Info Google 53% Online Tutorials Google 40% Search/Buy Books Google 56%

23. Household & Financial Asset Ownerships Household Assets % Internet Users Owning % Change From Last Year Color TV 85% +7% Mobile Phone 84% +13% Bank Account 72% +4% Computer/Laptop 80% +1% Fridge 59% +6% Life Insurance 47% +2% Debit Card 46% +3% Washing Machine 39% +4% Ipod/MP3 Player/Walkman 19% 0% Credit Card 26% -3% Air Conditioner 13% +0.5% Microwave 13% +1% Invested in Shares 14% -0.6%

25. Thank You!