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Case Study for Social Media ConnectHyundai Motors Auto Expo 2012,New Delhi
Idea To engage the TA for cars which is getting younger by the day through Facebook Get viral with Likes
Registration Visitors to register with their Facebook credentials or otherwise They are issued an RFID card which has their information. After the successful completion of Registration, all users will receive a mailer at their registered mail id with details of “Catch the Buzz Campaign” & FB users will get a Check in status message on their FB wall.
Facebook Like Pillars When a user shows the card at the FB like pillar, the following actions happens Content on Hyundai India page is liked Post on the visitor FB Wall with a comment & a link to Hyundai India FB page Video grab of the car appears on the user FB post The visitor likes his own post on the FB Wall The like counter is increased on Hyundai India page
Get your picture clicked and posted on your facebook wall
Facebook EON Photobooth When a visitor shows his RFID card at the booth she is prompted to pose for a photograph to be clicked A visitor gets two chances to get her picture clicked. The picture that he selects get loaded to his FB wall with the Car template and is also flashed on a big screen
Twitter Terminals User can press the “Click here to Tweet” button on the display screen which will take the user to Twitter Sign in. We designed a magic button, using which the designated hash tag would be automatically entered in the tweet. Therefore, the user wouldn’t have to take the pain to enter the hash tag while tweeting. Further, we developed a Tweet Deck sort of app that would display compilation of all the Tweets with the hash tag, in an interesting manner
Add Social Media Zing to GroundActivations Facebook/RFID Registrations Viral Marketing through “Like” Effect Location and Promo posts on visitors FB Wall Photo posts on visitors walland many other possibilities.Lets meet to discuss how you can leverage Social Media
Call Manav@9811315396 Or email : firstname.lastname@example.org www.firearc.in