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Time honored tradition with cutting edge technology
The time honored tradition of  Golden Key … with  TECHNOLOGY  and  CREATIVE  teams under one roof 2010 NOMINEE web ecommerce bespoke web 2.0 facebook apps mobile iPhone apps iPad apps mobile sites creative design branding 3D video social media digital marketing viral campaigns  community mgmt internationalize digitize conceptualize interpretation
meet the team 这就是我们的队伍 ALL WORK is done by Our China based team No thing  is sub-contracted to a third-party
time honored tradition + HYB RID HYB RID cutting edge technology
LONDON  GUANGZHOU  NEWYORK food & hospitality retail film & media technology other
Customer Satisfaction   is king And Quality   is the difference
key  FACTS
Customer Satisfaction is  Most important… That equals Increased Sales  and Higher Profits ,[object Object],[object Object],…  and that’s why our work is driven by  SATISFACTION & SURPRISE Cost per ENGAGEMENT STATS IT
Unity is Power +  Golden Key  Explodes  as a Brand +  Area Hotels, Property and Service Brands  Dominate  Their Marketplace +  Customers Access the best Services in China and Golden Key  Win’s  Over International Brands
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEB Content mgmt & micro-sites Ecommerce platforms Web 2.0 bespoke & web apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],USER experience  guides our web development process
MOBILE  our asset and  yes…  we do develop  APPS iPad iPhone &  Android:  Froyo
Translation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the world. Thanks to our translation services we can tailor your website's content to any of the most widely spoken languages in the world—English, Spanish, German, French and Japanese. Many people feel that you need to duplicate your site online in multiple languages. That's simply not true. Just build one complete brochure page online outlining the property's value positioning in the language your customer's speak. Expand your market, stay ahead of your competition!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Branding
The web is everywhere!  But how many websites do you really use? Market Research Media Planning Finalise Digital Strategy Monitor & Police Get Brief Budget & Limitations Spreading & seeding Create specific Campaigns Digital Media Marketing
made possible only due  to  our hybrid approach : TECHNOLOGY  +  CREATIVE ANALYSIS Research 1   VISUAL GRAPHICS   User Interface 2   CODE & CONTENT   Testing  3   MARKETING   SEO, Paid, Viral 4   MAINTENANCE   Upgrades  5 LAUNCH  Live end-to-end   DIGITAL DEVELOPMENT
a surprise
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object]
Find a place. Live translation.  Call to Book.  Connect back with hotel. Like a concierge that’s with the user everywhere.. On the go Hotel Concierge –  on the go iPhone app
Case Studies
Our Film Clients  Studio
Newspaper iPad app
Video steaming Catalogue Videos Images Portfolio Web-based backend Publicis Groupe iPhone app
Micro-Site Publicis Groupe Website
Streaming video content Movies. Showtimes. Cinemas. Magazine. Competitions. Social Media. Completely driven  by a web-based backend. Film Studio app iPad app
Case-study: Olympics – London 2012 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LONDON  GUANGZHOU  NEWYORK food & hospitality retail film & media technology other
SOCIAL MEDIA  community management Responding to comments Creating Positive  SENTIMENT Owning Search Engine Top Positions and Building Brands through Online New Media PR Maintaining accuracy and promoting the Golden Key and Member Hotel Brands  Dominating Social Media Platforms Beating the competition Own the Internet
Social Media Has  now  allowed …
New Digital Media accessed by target market Mobile Game Viral Social Media Web based Mobile Other interactive Editorial  Reviews Content Sharing 3D Games AdverGames SMS Mkting iPhone Apps Augmented Reality Mobile Sites Micro-Sites Humour Sites Influential Blogs Social Networks Tagging Viral Videos Media planning: Match the audiences digital footprint
?
Time honored tradition with cutting edge technology

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FabriQate GKIA Presentation-Jun2010

  • 1. Time honored tradition with cutting edge technology
  • 2. The time honored tradition of Golden Key … with TECHNOLOGY and CREATIVE teams under one roof 2010 NOMINEE web ecommerce bespoke web 2.0 facebook apps mobile iPhone apps iPad apps mobile sites creative design branding 3D video social media digital marketing viral campaigns community mgmt internationalize digitize conceptualize interpretation
  • 3. meet the team 这就是我们的队伍 ALL WORK is done by Our China based team No thing is sub-contracted to a third-party
  • 4. time honored tradition + HYB RID HYB RID cutting edge technology
  • 5. LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other
  • 6. Customer Satisfaction is king And Quality is the difference
  • 8.
  • 9. Unity is Power + Golden Key Explodes as a Brand + Area Hotels, Property and Service Brands Dominate Their Marketplace + Customers Access the best Services in China and Golden Key Win’s Over International Brands
  • 10.
  • 11.
  • 12. MOBILE our asset and yes… we do develop APPS iPad iPhone & Android: Froyo
  • 13.
  • 14.
  • 15. The web is everywhere! But how many websites do you really use? Market Research Media Planning Finalise Digital Strategy Monitor & Police Get Brief Budget & Limitations Spreading & seeding Create specific Campaigns Digital Media Marketing
  • 16. made possible only due to our hybrid approach : TECHNOLOGY + CREATIVE ANALYSIS Research 1 VISUAL GRAPHICS User Interface 2 CODE & CONTENT Testing 3 MARKETING SEO, Paid, Viral 4 MAINTENANCE Upgrades 5 LAUNCH Live end-to-end DIGITAL DEVELOPMENT
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Find a place. Live translation. Call to Book. Connect back with hotel. Like a concierge that’s with the user everywhere.. On the go Hotel Concierge – on the go iPhone app
  • 26. Video steaming Catalogue Videos Images Portfolio Web-based backend Publicis Groupe iPhone app
  • 28. Streaming video content Movies. Showtimes. Cinemas. Magazine. Competitions. Social Media. Completely driven by a web-based backend. Film Studio app iPad app
  • 29.
  • 30. LONDON GUANGZHOU NEWYORK food & hospitality retail film & media technology other
  • 31. SOCIAL MEDIA community management Responding to comments Creating Positive SENTIMENT Owning Search Engine Top Positions and Building Brands through Online New Media PR Maintaining accuracy and promoting the Golden Key and Member Hotel Brands Dominating Social Media Platforms Beating the competition Own the Internet
  • 32. Social Media Has now allowed …
  • 33. New Digital Media accessed by target market Mobile Game Viral Social Media Web based Mobile Other interactive Editorial Reviews Content Sharing 3D Games AdverGames SMS Mkting iPhone Apps Augmented Reality Mobile Sites Micro-Sites Humour Sites Influential Blogs Social Networks Tagging Viral Videos Media planning: Match the audiences digital footprint
  • 34. ?
  • 35. Time honored tradition with cutting edge technology