1. GLOBALIZATION: Definition 1: The intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa. (Anthony Giddens, 2000) Definition 2: All forces which are turning the world into a global village, compressing distance, homogenizing culture, accelerating mobility and reducing the relevance of political borders. (Source: Mozrui, 2000)
11. Global Consumer Culture to Islamic Country – Malaysia In Islamic societies, consumer culture is often portrayed as harmful to religion in terms of hedonism, pleasure and expressive lifestyle. To counter the influences of the market and‘deislamisation’, Islam is posited as a vaccinate pill against decadent western values. Islamic discourses provide different understandings of identity formation and as individuals and families actively participate in social lives. The distinction between the sacred and the profane are increasingly blurred.
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13. In the Malaysian economic trajectory, the New Economic Policy was critical in creating a Malay middle class.This middle class is significant in two respects: i) the basis of the Islamisation drive ii) represent the vanguard in the rapid transformation of consumer culture.
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15. In a way, most descriptions of Islam conform to this analysis: Islam provides believers with resisting spiritual values.
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17. Consumer Culture in Malaysia : 1. Finance 2. Food 3. Grooming / Beauty Lines 4. Lifestyle
18. 1. FINANCE1.1 Consumer Credit & Debt Culture A rapidly expanding middle- income consumers in Malaysia with a voracious appetite for goods and services is stretching credit limits –Economic growth Credit card ownership is taken as a culture rather than a necessity - people are easily owning three or more cards each
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20. Those card owners who failed to refund within the time given would have to face to the court or potentially listed under bankruptcy. - About 30% cases of bankruptcy involve the white collar servants with the age range 30 and below. “…few reports of couples who divorced because they have lost control of their credit card expenditure.” (Noor Nirwandy , the project director of Muslim Consumers Association of Malaysia)
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24. Provide counselling and financial education. .
25. Propose that university students should take up financial courses.
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28. 2.2 Fast Food Fast food is the term given to many items that can be prepared and served quickly. While any meal with low preparation time can be considered to be fast food, such as TV dinners. Typically the term refers to food that sold in a restaurant or store which is rapidly prepare and served to the customer in a packaged form for take out/take away. ( Wikipedia,2008).
29. Why Do We Eat Fast Food? - The Time Factor. - The Taste Factor. - Attraction to Fast Food Advertisment. Advantages: Save Time Convenience b) Disadvantages: Bad for health Provide < energy Poor concentration Discourage of home cooking
30. 2.3 Kopitiam “ A kopitiam is a traditional breakfast and coffee shop found in Malaysia and Singapore in Southeast Asia. The word is a portmanteau of the Malay word for coffee (as borrowed and altered from the Portuguese) and the Hokkien dialect word for shop. Menus typically feature simple offerings, a variety of food based on egg, toast, and kaya, plus coffee, tea, and milo.” ( Wikipedia,2008)
34. Characteristic of Metrosexual Single young man with a high disposable income in or within easy reach of a city; Particular professions, such as modeling, politics,mediaand some sports; Grooms and buffs his head and body, which he drapes in fashionable clothing both at work or before hitting an evening hotspot; May Confuses some guys when it comes to his sexuality; He may work on his physique at a fittness club and his appearance probably gets him lots of attention and he's delighted by every stare; Willing to push traditional gender boundaries Less interested in business competition; His bathroom is most likely filled with male-targeted grooming products, including moisturizers
35. Younger male consumers is far more interested in grooming than previous generations and is expected to maintain these habits. Informal survey of metrosexual and found that on average they spend up to $200 a month on apparel, accessories, and personal care products. (New Straits Time) - The proliferation of products such as Biotherm Homme, Clinique for Men and Nivea for Men all hoping to capture this new market.
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37. The effect of Men’s magazines from foreign country as well as local ones.
38. Women’s rights are belatedly recognised- men have changed the way they act.
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