This document discusses engaging communities through journalism by listening to and collaborating with readers. It defines community engagement as bringing readers into the newsgathering process to elevate reporting. The document outlines three types of engagement - conversation, collaboration, and outreach. It provides eight rules for engagement and discusses using social media platforms like Facebook, Twitter, Google Plus and Storify to crowdsource information and stories. It emphasizes connecting with readers both online and in person.
1. Tap Into the Crowd
Engaging Your Community
Mandy Jenkins @mjenkins
#KipCamp May 2012
2. What is Community
Engagement?
Listening, joining, leading and
enabling conversation with our
readers to bring them into the
newsgathering process and elevate
our journalism.
3. What it isn’t
Promotion/PR
Distribution of content
An online-only effort
Steve Buttry, Digital First Media
4. 3 Types of Engagement
Conversation
Collaboration
Outreach
Joy Mayer, Reynolds Journalism Fellow, University of Missouri
5. 8 Rules of Engagement
1. Respond to replies, comments and
questions (especially questions)
everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
6. 8 Rules of Engagement
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out
7. Profiles Pages
• One place to manage • Completely separate
everything presence from profile
• Control your privacy • Completely public
• Timeline design with • Timeline design with
large image large image
• Could mix • Detailed analytics to
personal/professional see who visits
9. Going Public on Facebook
Turn on Subscriptions: Anyone can read
your public posts
Set up a vanity url at
facebook.com/username
Add your job history and a snappy bio to
About section (and make it public)
10. Whatever You ‘Like’
Think: What would you share on
Facebook?
Get into longer conversations
Ask questions and feature the responses
in stories
12. Let’s Chat
Get readers’ input on your work
Get them in direct contact with
newsmakers and experts
Ask them what they want to know from
those you cover
More info on chats
16. What is Crowdsourcing?
When you call on your
readers/followers to contribute to a
story
Calls for content, news tips and story
sources
Can be breaking or long-term
Involve a little or a lot of information
18. Before Crowdsourcing
Build engaged community (follow
people, converse with them)
Build Twitter lists of key sources for
breaking situations
Plan ahead when you can, have a plan for
when you can’t
Include crowdsourcing in story-planning
21. During Breaking News
Open keyword searches
Monitor key Twitter lists
Reporter or news org should start
tweeting live to get and share info
22. Breaking News
Crowdsourcing
Say what you know/don’t know
Don’t spread rumors
Vet sources & information
Ask questions as you gather info
RT with context, note if it's verified
23. Search venues on Foursquare.com
“Mayor” is great source for info
about a business or venue
(employee or regular customer)
30. Storify: Add Readers’ Voices
Into Your Story
Can pull in tweets, public Facebook
comments, photos from Flickr & Instragram
Pulls in video/audio
Can import from other Storifys
Reaction stories, Twitter fights, tell a
dramatic story through others' words
34. Hosting Meetups
Planned “meetups” for those interested in
your beat
Maybe a happy hour or coffee meetup
May consider online invites
Could be about a certain topic, or an open
forum
36. Bring Readers Into the Newsroom
(or vice versa)
Mobile/remote newsrooms in public spaces
Opening public space to interact with readers
Offering computer labs inside the newsroom
Offering classes for readers
Holding public news meetings and sharing
budgets
38. THANKS!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins
Editor's Notes
http://storify.com/mjenkins/chardon-high-school-shootinghttp://storify.com/mjenkins/andrew-breitbart-deadDiigoTBD – how we met, Virginia earthquakecrowdmapAll our ideas
We’ll go over aspects of all 3 this morning
YDR: Weekly chats with experts, CPAAt YDR, a chat with a local job receruiterended up getting one reader a job
Newest updates first
Requires smartphone
This is a big part of our focus at DFM
Lauren Boyer’s meetups and office hours. Hanging out at local markets, convenience stories (w/permission). Usually makes a video, curates or writes a story from it
Ypsilanti, MI newspaper’s community media lab
Torrington, CT newsroom café – actual coffeehouse w/ free computers, archive access, reporters work from thereOne has a deliSeveral want to open mobile newsroomsor remote newsrooms