Social Media Strategy for Pakistani Journalists
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Tips and best practices for journalists on social media, aimed at journalists in Pakistan. Given via the International Center for Journalists.
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Social Media Strategy for Pakistani Journalists
- 1. Strategy and Social Media Mandy Jenkins, @mjenkins ICFJ
- 3. Get Social Building a social network for news
- 14. Powered by followers You follow They follow
- 20. Local Twitter Trends http://trendsmap.com/local/pk/islamabad
- 21. Trendsmap.com
- 25. Building a Tip Network
- 26. Getting tips in
- 27. Watching for unintentional tips
- 28. Asking for help
- 29. Facebook Beyond 'Just Friends'
- 33. Target updates
- 36. Images Matter
- 40. Google Alerts Know what's out there - and respond
- 42. Questions?
- 43. Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.net/mandyjenkins
Editor's Notes
- http://wefollow.com/twitter/pakistan http://trendsmap.com/local/pk/islamabad search.twitter.com http://www.facebook.com/kristof
- applies to all social media Millatfacebook - competitor for muslims JoinPK Wherever your readers are
- credit when it is due, to readers or the competition admit when you're wrong Explain why you do what you do explain any biases openly
- looking for sources who.... I ned someone with a background in.... to help with ... (ben's example of a biochem question)
- credit people publicly give thanks often for readers, do #FFs
- Don't erase the evidence without acknowledging the mistake and correction people will forgive
- Don't get defensive Don't give in and answer trolls Trolls: Have no specific complaint Try to avoid an extended back-and-forth don’t get into embarrassing Twitter arguments. Once it seems to be approaching a point of no end, take the conversation offline.
- In timing, in content and tone
- Rt others, ask your followers a question start a conversation share what you're reading dispel rumors be yourself!
- 10th largest website in pakistan in 2010 1.9M users
- http://wefollow.com/twitter/pakistan
- You build a tip network by obeying those rules of social journalists
- http://trendsmap.com/local/pk/islamabad
- bookmark your searches keywords, location
- Follow tipsters They can DM you next time
- How could we ave seen this tweet earlier?
- Pakistan #25 in all countries in FB use 5.5 million users and growing 3% total population nearly 30% of online population 50% of these are 18-24
- only one account!
- do not expect to be anonymous
- Write updates and stories there Consider Fb a showcase for your social talents Kristof a great example
- thumbnail images brought 65% increase in likes and 50% increase in comments on those posts. Customize head and text to explain, not duplicate Think about when people actually use Facebook, and post when they’re on. (Don’t forget weekends!) If you do want to share updates between Twitter and Facebook, do not set it up to function automatically from one to the other.
- Rises up in Google searches Photo with google searches on your name Link up your other accounts stories Say where you've lived, give professional background
- Pakistan #9 on G+ in users How many use it?
- Useful for some beats as a source connector Helpful when you or your contacts are seeking work Frequently get recruiter emails
- Let's do this on our own Can eliminate results with -yoursiteurl.com maybe also set alerts on beat names names of your primary competitors