A creative brief of a public education campaign I was responsible for creating and executing while at Miami-Dade County.

1. Public Education Campaign

4. Print: English

5. Print: Spanish

6. Print: Creole

7. Outdoor: Billboards

8. Outdoor: Bus Backs

9. Outdoor: Bus Shelter/Tollbooth

10. Outdoor: Interior Bus Poster

11. Outdoor: Interior Rail Poster

12. Herald Online: Flash/Cube/Rectangle Ads

13. Herald Online: Email Push

14. Online: MDC Portal

15. Online: MOVN Homepage

16. Online: Miami-Dade TV On-Demand

17. Collateral: English

18. Collateral: Spanish

19. Collateral: Creole

21. Media Exposure: Television

22. Media Exposure: Print

25. Added Value: Newsletter "MOVE IT, YES YOU CAN!" Those five words can make a big impact on our roadways, but your help is needed. The Greater Miami Chamber supports our friends at Miami-Dade County, CITT (Citizens' Independent Transportation Trust), MDX (Miami Dade Expressway Authority), MOVN (Meeting Our Vehicular Needs), and Comcast by helping spread the word on the "Move It, Yes You Can" educational campaign. The goal of the public awareness initiative is to educate the public on their role in decreasing traffic congestion. In the event of a minor traffic crash where there are no injuries and the vehicle can be moved, the general public is required, by Florida Law, to move vehicles out of the travel lanes. Both law enforcement and insurance companies agree that your vehicle should be moved to a safe place. Please visit www.miamidade.gov/movn or call 3-1-1 for more information.