What is Podcasting and Should I Be Doing It? You’ve heard about podcasting for years now, but what do you really know about it? Learn about the basics of podcasting in this informative and engaging session from podcasting pros. Find out if podcasting is right for you or your brand, what it takes to create a podcast, and how to make money with your podcast. In just 30 minutes you’ll have enough information to set you on the right path to being the next podcasting sensation! As presented by the Manic Mommies, Erin Kane and Kristin Brandt, at the 2011 SheStreams Conference.

1. Podcasting
What is it and should I do it?
Presented by
Kristin Sundin Brandt & Erin Martin Kane

2. About Podcasts

3. About Podcasts

4. About Podcasts
Edison Research - The Current State Of Podcasting 2010

5. About Podcasts
27% of Americans have
listened to a podcast =
Approximately 70 million
Edison Research - The Current State Of Podcasting 2010

6. About Podcasts
27% of Americans have
listened to a podcast =
Approximately 70 million
Active social networkers
Facebook - 66% vs 41%
Edison Research - The Current State Of Podcasting 2010

7. About Podcasts
Edison Research - The Current State Of Podcasting 2010

8. About Podcasts
Consumers continue to
prefer consuming
content at their desktop
• 71% audio
• 83% video
Edison Research - The Current State Of Podcasting 2010

9. About Podcasts
Consumers continue to
prefer consuming
content at their desktop
• 71% audio
• 83% video
32% found through
iTunes
Edison Research - The Current State Of Podcasting 2010

10. About Podcasts

11. About Podcasts

12. About Podcasts

13. About Podcasts

14. About Podcasts

15. About Podcasts

16. About Podcasts

17. About Podcasts

18. About Podcasts

19. Should You Podcast?
Why?

20. Should You Podcast?
What?

21. Should You Podcast?
How?

22. Still want to
podcast?

23. Hosts

24. Time

25. Audio or Video

26. Post or No Post

27. Post or No Post

28. Post or No Post
Music

29. Post or No Post
Music
Sponsor

30. Post or No Post
Music
Sponsor
Voicemail

31. Post or No Post
Music
Sponsor
Voicemail
Intro

32. Post or No Post
Music
Sponsor
Voicemail
Intro
Break

33. Post or No Post
Music
Sponsor
Voicemail
Intro
Break
Interview

34. Post or No Post
Music
Sponsor
Voicemail
Intro
Break
Interview
Break

35. Post or No Post
Music
Sponsor
Voicemail
Intro
Break
Interview
Break
Wrap up

36. Post or No Post
Music
Sponsor
Voicemail
Intro
Break
Interview
Break
Wrap up
Music

37. Equipment

38. Equipment

39. Equipment

40. Equipment
GarageBand
Audio Hijack Pro
Levalator
Skype
iChat
Libsyn

41. Advertising/Sponsorships

42. Advertising/Sponsorships

43. Advertising/Sponsorships

44. Advertising/Sponsorships

45. Events

46. Thank you!
ManicMommies.com