Analysis of Airtel's past advertisement and marketing campaigns. To get a copy of this presentation, share your views about this, with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com

1. Presentation by Group-2
Abhinav Shikhar Ashwin Goyal
Joshuva Alexander Motiur Rahaman
Mudit Desai Maneesh Garg
Vignesh P.B Kanupriya Sethi
manigarg21@hotmail.com

2. Competitive Environment
• Communication:
• “any thing that allows one person to
communicate to another person “
• 1) Telecom sector
• 2) Skype
• 3) Mail servers
• 4) Social network sites
Today's youth share a 'relationship' with their
families but they share their 'life' with their
friends. Thus, the communication as well as the
service has relevance for today's youth.

3. 1. Airtel Jingle- A.R. Rahaman

4. 1. Airtel Jingle- A.R. Rahaman
• 16 states, 600 million people, one service
provider
• One network that connects India, like A. R
Rahman moves India with his music
• TG: People who need wireless network, people who want to
connect on the go, people who want to be the part of the
revolution of wireless communication
• This music went on to become the “Airtel Signature Tune”

5. 2. Join The Dots

6. 2. Join The Dots
• “Few relation are very important, they cant be
avoided
• When relations are based on love and affections,
distance is nothing and conversation is possible
• - keep connected with Airtel”
TG: special relations
Son, Daughter, Wife, Husband, Mother, Father ( Every
Family member)

7. 3. Communication Boundaries

8. 3. Communication Boundaries
• ‘Express Yourself’ platform making the breaking of
communication barriers its focal point
“Deewarein gir jaati hain,
faasle mit jaate hain,
jahan do baatein ho jaati hain
(Barriers break when people talk).”
Connecting cultures, longing to communicate without any
barriers the society places, making new friends, caring, unity,
peace, free mindedness
TG: long distance relationship
Son/ daughter away from home, husband away from his
wife for business assignment, friends separated because of
careers.

9. 4. Endless Goodbye

10. 4. Endless Goodbye
• “A man and his girl are never apart even
after they say goodbye”
• With Airtel 3G video calls, you always stay close to your loved
ones, no matter how far you are.
• love-Affection-Togetherness
• TG: people who always want to see and talk with each other
•
Nominated as Best Ad in
CANNES Festival in 2010

11. 5. Street Performer

12. 5. Street Performer
• “Dil Jo Chahe Pass Laye”
• Wherever you go, carry your
entertainment with you
• Entertainment anywhere any day….
TG: On the GO entertainment lovers, Demanding

13. 6. Together Good Things Happen

14. 6. Together Good Things Happen
• The growth of Airtel is related to Shahrukh khan from its
• No one to someone to stardom, which is connected to
110 million fans.
• Unity, togetherness, networking, Aspiration, chasing the
dreams, relationships, success.
• “Life is all about experience”
• “You cannot be alone when 110 million
people are connected with you”
TG: Aspirating People, close friends, people who loves
networking, people who want to be together

15. 7. Har ek friend Zaroori hota hai

16. 7. Har ek friend Zaroori hota hai
Besides entertaining one and all with its catchy jingle, the ad
served to position Airtel as a brand that stands for friendship,
and helps one to stay in touch with all kinds of friends
The early morning friend TG
the guy who throws his house open
the late night saviour
the ones who pay for you
The ones who borrow money from you
- the list is endless…….

17. 8. Jo tera hai wo mera hai

18. 8. Jo tera hai wo mera hai
• “Friendship is all about sharing”
• Picturisation: vibrant, peppy, colourful and pretty much bursting
with youth, and the upbeat mood of the ad is complemented by
an anthem that has started creating quite a buzz on the digital
space.
• Relation, happiness, Youngsters, Masti, Cool factor, Memorable
moments in friends.
• TG: Teenagers, youngsters, Tech Savvy

19. Power of human expression

20. Proud to be Indian

21. Airtel Brand is All About…….
Teenagers, youngsters,
special relations-family, friends, love
breaking of communication barriers
Express Yourself
love-Affection-Togetherness-bonding
every friend is important
“Dil Jo Chahe Pass Laye”
More than 110 million people networking
• & many more………..
Sanjay Kapoor, Bharti Airtel chief executive for India and South Asia at a
news conference in New Delhi March 11, 2010 said “One target audience
for Bharti’s services is India’s 560 million youth, is who “have habits akin to
youth in the western world.”