2. About Birlas
Aditya Birla Group started in 1857.
Shiv Narayan Birla started cotton trading operations in the
small town of Pilani in Rajasthan.
Ghyanshyamdas Birla (GD birla)-1919-he set the
Grandson of G.D.Birla is Aditya Vikram Birla (A.V.Birla)-1964
Son of A.V.Birla is Kumar Mangalam Birla(K.M.Birla)-1995.
Headquartered in Mumbai.
Operates in 33 countries with more than 1,33,000 employees
US$ 35 billion conglomerate which gets 60 % of its revenues
from outside India.
3. Some Historical
Achievements in India
1857 -The foundation of the Birla Group of Companies is laid
by Seth Shiv Narayan Birla – cotton trading operations
commence at Pilani, Rajasthan.
1947-Grasim is incorporated. (rayon weaving)
1958 -Hindalco is incorporated. (aluminium)
1966-The Indian Rayon Corporation Ltd is acquired.
1986-The Birla Growth Fund is set up. (to finance industrial
equipment, plant and machinery and consumer durables, as
well as for stock market operations)
1988 -joint venture with Hindustan Petroleum Corporation
Ltd (to set up a three-million-ton refinery, Mangalore
Refineries and Petrochemicals Ltd.
2000 -Indian Rayon acquires Madura Garments
2006-Hindalco in a joint venture with Almex USA Inc.
4. Global Position
No.1 in viscose staple fibre.
No.1 producer of carbon black.
The fourth largest producer of insulators.
The 7th largest cement producer globally.
Among the world's top 15 BPO companies .
Among the best energy efficient fertiliser plants.
The fifth-largest producer of acrylic fibre.
5. Position in India
Largest cement player in India.
The top fashion (branded apparel) and lifestyle player.
Second largest player in viscose filament yarn.
The largest producer in chlor-alkali sector.
Among the top three mobile telecom players.
A leading player in life insurance and asset management.
Among the top two supermarket chains in India.
6. Group Profile
Group companies International establishments
Grasim Industries Ltd.
Hindalco Industries Ltd. Thailand
Aditya Birla Nuvo Ltd.
UltraTech Cement Ltd. Philippines
PSI Data Systems
Aditya Birla Minacs Worldwide Limited Indonesia
Essel Mining & Industries Ltd
Idea Cellular Ltd. Egypt
Aditya Birla Insulators
Aditya Birla Retail Limited Egypt
Bihar Caustic and Chemicals Ltd.
Birla Sun Life Insurance Canada
Birla Sun Life Asset Management
Company Ltd. Australia
Birla Sun Life Distribution Company Ltd.
Tanfac Industries Ltd. Laos
North and South America, Europe and
9. Management Hierarchy
Chief Executive Officer Chief Financial Officer
Assist. Vice President
10. Vision And Mission
To be a premium To deliver superior
global conglomerate value to our
with a clear focus on customers,
each business. shareholders,
society at large.
Making bright minds shine brighter.
We endeavour to create an ambience where
our people have the tools and the freedom to
deliver their commitments and take great pride
in their work.
In the fertile ethos of our Group, they find a
career that is personally rewarding and
in Letter and
“We are a meritocracy. People know
wherever they are in the organization
they are not lost. If they have merit,
then on the basis of that merit alone
they will bubble up to the top of the
– Mr. Kumar Mangalam Birla,
Chairman, Aditya Birla Group
14. HR Policies
1. Recruitment policy.
2. 360 Degree Appraisal.
3. Training / Talent Management
6. Happiness At Work
Some of the implementations were brought about by
Mr.K.M.Birla himself and were later carried on by the
organization's H.R department.
15. Recruitment Process
o Job descriptions with jobs bands.
o Competency maps
o Technical and aptitude tests (where applicable)
o Group discussions (where applicable)
o Structured interviews
o Psychometric tests
o Values assessment tests.
The Aditya Birla Group is an equal opportunity
employer and does not discriminate based on
race, community, religion or sex.
16. 360 Degree Appraisal
A 360 degree feedback program was introduced in
1999 that permitted managers to raise questions
over leadership styles, managerial ability and also
After the feedback, each senior manager had to
submit a six page letter mentioning the areas of
improvement and their expectations.
17. Talent at Aditya Birla Group
We unearth something more valuable than iron ore, copper,
bauxite and manganese ore. It’s called talent.
At the Aditya Birla Group, it is believed that talent is ‘omnipresent’
and all people have some talent.
Identifying talent, training and developing them are the pillars of
talent management process.
It enables managers to make career moves, which leverage their
strengths and focus on areas of development as they prepare for
Combination of developmental assignments, classroom training,
coaching along with participation in special project teams to enable
employees to continuously learn and develop.
18. Talent Management
Development assessment centres (DACs): DACs
have been designed to support managers in assessing and
developing their capabilities. Over 1,200 managers across all
management levels have participated in the DACs since 2003.
Individual Development Plan (IDP): The
developmental goal for an individual, in terms of priorities for
learning and development experiences to move to the next career
stage, is captured through the individual development plan (IDP).
These are monitored on a real time basis for tracking
implementation on the PeopleSoft platform.
Talent reviews: A three-tier annual talent review process,
held at the unit level, business level and Group level, ensures a
focused approach to the implementation of lDP.
Talent engagement: Business heads anchor programs
aimed at developing leadership potential and are personally
involved in the design of specific courses.
19. Talent Management Initiatives
Geography wise HR partners to aid employee
Buddies for all new hires on their date of joining the
Initiated Speak your Mind : projects interface with
Various spot awards and informal rewards
recognizing deserving new recruits.
Strengthen the Training and Competency function,
introducing the Monthly training calendars.
Employee integration activities to foster fun at
Routine medical check ups of project team
20. Continuous Learning
“Gyana (Knowledge) and Udaya (Dawn).”
Two substantive ideas. A formidable combination.
‘Gyanodaya’ - The Aditya Birla Institute of Management learning,
established to strengthen the management capabilities of our
managers has successfully managed to achieve more.
Gyanodaya conducts more than 80 programs a year and to date. As
many as 7,000 managers have successfully completed at least one
Gyanodaya program - and now see business ventures in a new light.
To provide quality programs it collaborate with some of the best
learning institutions and experts across the world. Many luminaries,
including Prof. Das Narayandas of the Harvard Business School, Prof.
Venkat Ramaswamy from the Ross School of Business at the
University of Michigan and Mrs. Barbara Darling from the Hay Group
have recently shared their perspectives with ABG managers.
21. PRATIBIMB & ANUBHAV
E-360 degree instrument, PRATIBIMB: Its an
online 360 degree feedback tool to heighten self
awareness. Managers receive feedback on group
values, global leadership competencies etc.
Organisation case studies, ANUBHAV: It’s a
knowledge repository of over 600 cases, so that
managers can learn from practical problems.
22. Leadership Program
LEAD - Leadership Program for the Experienced
Launched in January 2007
To groom exceptional individuals to be the future leaders of the
Aditya Birla Group.
LEAD is an intensive six - month, on - the - job training program.
Individuals with at least four years of pre or post MBA experience
are eligible to apply for LEAD.
Rotational training for six months with 2 or 3
Assignment matches based on business goals & the
participant’s interests, strengths and development needs.
Final review by senior management.
Role change and/or movement within the group every 2 or 3
23. Leadership Program
LEAP – Leadership Associate Program
LEAP is an intensive 1 - year, on - the - job training program.
Individuals with 0 - 18 months of experience prior to MBA are eligible
to apply for LEAP.
Rotational training for one year with 5 or 6 intensive assignments
Assignment matches based on business goals and the
participant’s interests, strengths and development requirements
The assignments expose participants to a variety of disciplines
and business functions within their area of specialisation.
Mandatory international stint, sales stint, plant/unit stint and
Mid - year and final review by senior management
Role change and/or movement within the Group every 2 to 3 years
24. Continuous Learning
“It's not enough to learn a new skill. You've
got to master it.”
ABG believes, Learning is a continuous process
and it calls for time, commitment and patience.
ABG has partnered with Singapore’s Universitas
21 to offer an Online MBA Program to help
employees acquire the latest management
techniques and broaden their vision with a global
perspective that is in line with our global
Aditya Birla Awards
Chairman's Awards for Individual Excellence
This prestigious award felicitates individual efforts at all
levels. Each year, the Chairman personally selects the
winners and presents the awards amidst much pomp
and splendour at the Group’s awards ceremony.
Aditya Birla Awards for Outstanding Achievement
These awards presented biennially, recognise superior
teamwork, outstanding achievement (benchmarked
internationally), and the long-term inspirational value
Performance Recognition in Delivering
Excellence (PRIDE) is a monetary
recognition program to reward and
recognize outstanding contributions in
businesses and corporate functions. These
awards can be awarded for individual as
well as team excellence.
27. Employee Benefit
Health: Accident Insurance, Hospitalization
Insurance for self, family and dependant parents,
well - equipped Gymnasium, Onsite Doctor and a
Cafeteria that serves hot and nutritious food.
Safety: Employees safety remains their prime
concern and they ensure compliance with local laws
regarding safety, health and the environment for
their employees and neighboring communities.
Recreation: Meditation Room, Yoga Classes and a
well - stocked Library.
Other: Concierge Services, ATM, Travel Desk.
Benefits offered to Group employees vary by
company and location.
28. Family Benefits
Education: Network of 41 Aditya Birla Public Schools (ABPS)
across India, are affiliated to the CBSE and State Boards. The
schools impart quality education to over 40,000 children . In
addition to schools, the Group also has instituted "The Sarala
Birla Academy". This is a boarding school for boys situated at
Scholarships: Beyond schooling, Pratibha, ABG’s scholarship
scheme is open to employees’ children for professional
education in India and abroad.
Insurance: ABG’s Death/Disability in Service Insurance
plan, Nischint, provides monetary relief to employees’ families
in the event of the employees’ death/permanent disability
while they are still working with the Group.
Recreation: Clubs, Auditoriums, Super Markets and Walking
Benefits offered to Group employees vary by company and
Townships are equipped with facilities for education,
recreation, healthcare and all other modern amenities.
29. Happiness at Work
“If work becomes fun, it doesn’t stay work anymore. It
becomes an enjoyable endeavor that multiplies energy.”
Provides employees with opportunities to connect with
each other on a regular basis. Events are designed to
make the employees and their families feel as much a
part of the Group.
Events like Annual Day, Kids’ Day Out and family picnics
to Best Employer celebrations and the Sawan Mela are
The organizational health survey was introduced by
the late 1990s, which measures the “Happiness at
work” index. This was carried out to track the
employees satisfaction at work.
30. No matter how big or small your
corporate empire is , it is not easy
being an 'employer of choice',
especially when your business is
vast, diverse and spread over
several time zones.
- Dr Santrupt B Misra, Director, HR & IT,
Aditya Birla Management Corporation
Awarded the Best Employer in India and among the top 20 in Asia by the
Hewitt-Economic Times and Wall Street Journal Study 2007.