SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
BY-MANISH BADHIYE
Introduction
AUTOMOBILE SECTOR
Mainly engaged in manufacturing motor vehicles or motor
vehicle engines.
Primary activities are:
 Motor cars manufacturing
 Motor vehicle engine manufacturing
Major products and services are:
 Passenger motor vehicle (Passenger Cars, Utility Vehicles & Multi
Purpose Vehicles)
 Commercial Vehicles (Medium & Heavy and Light )
 Two Wheelers and Three Wheelers
PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE
Landmark of Indian automobile
industry
 1897 First person to own a car in India–Mr. Foster
of Crompton Greaves Company, Mumbai
 1901 First Indian to own a car in India - Jamsetji Tata
 1905 First Woman to drive a car in India -
Mrs.Suzanne RD Tata
 1945 Tata Motors
 1947 Mahindra & Mahindra Limited
 1948 Ashok Motors
 1981 Maruti Suzuki
 1994 Mercedes-Benz
 1995 Ford Motor Company
 1996 Hyundai Motor Company
 2005 BMW
 2007 Audi
 2009 Land Rover and Jaguar
TOP 10 AUTOMOBILE COMPANIES IN INDIA
PESTLE ANALYSIS
POLITICAL
 In 2002, the Indian government formulated an auto policy that
aimed at promoting integrated, phased, and self-sustained
growth of the Indian automotive industry.
 Allows automatic approval for foreign equity investment up to
100% in the automotive sector and does not lay down any
minimum investment criteria
 Govt. has granted concessions, such as reduced interest rates
for export financing.
 Formulation of an appropriate auto fuel policy to ensure
availability of adequate amount of appropriate fuel to meet
emission norms
 Establish an international hub for manufacturing small,
affordable passenger cars well as tractor and two wheelers
 Ensure a balanced transition to open trade at
minimal risk to the Indian economy and local
industry
 Assist development of vehicle propelled by alternate
energy source.
 Lying emphasis on R&D activities carried out by
companies in India by giving a weighted tax
deduction of up to 150% for in house research and
R&D activities.
 Plan to have a terminal life policy for CVs along
with incentives for replacement for such vehicles
Economic
Economic pressures on the industry are causing
automobile companies to reorganize the traditional
sales process.
Weighted tax deduction of up to 150% for in-house
research and R & D activities
More than 90% of the CV purchase is on credit.
Finance availability to CV buyers has grown in scope
during the last few years.
The increased enforcement of overloading restrictions
has also contributed to an increase in the no. of CVs
plying on Indian roads.
Several Indian firms have partnered with global
players. While some have formed joint ventures with
equity participation, other also has entered into
technology tie-ups.
Exports have decreased in FY 2012-13 , But domestic
sales have increased
The Indian economy has grown at 8.5% per annum.
The manufacturing sector has grown at 8-10 % per
annum in the last few years
Contributes about 4 per cent in India's Gross
Domestic Product (GDP).
5 percent in India's industrial production.
Generated about 4.5 lakh of direct employment
Social
Since changed lifestyle of people, leads to increased
purchase of automobiles, so automobile sector have a
large customer base to serve.
The average family size is 4, which makes it favorable
to buy a four wheeler.
Growth in urbanization, 4th largest economy by ppp
index.
Upward migration of household income levels.
85% of cars are financed in India.
Car priced below USD 12000 accounts for nearly
80% of the market.
Vehicles priced between USD 7000-12000 form the
largest segment in the passenger car market.
Indian customers are highly discerning, educated and
well informed. They are price sensitive and put a lot
of emphasis on value for money.
Preference for small and compact cars.
Preference for fuel efficient cars with low running
costs
Technology
More and more emphasis is being laid on R & D activities
carried out by companies in India
Technological solutions helps in integrating the supply
chain, hence reduce losses and increase profitability.
 The Government of India is promoting National
Automotive Testing and R&D Infrastructure Project
(NATRIP) to support the growth of the auto industry in
India
With the entry of global companies into the Indian
market, advanced technologies, both in product and
production process have developed
With the development or evolution of alternate fuels,
hybrid cars have made entry into the market
Internet makes it easy to collect and analyze customer
feedback
Few global companies have setup R &D centers in
India.
Major global players like audi, BMW, Hyundai etc
have setup their manufacturing units in India.
Environmental
Physical infrastructure such as roads and bridges
affect the use of automobiles.
Physical conditions like environmental situation affect
the use of automobiles.
Increasing number of vehicles on road is also
increasing the pollution.
Option could be electric vehicles (?)
Best option is Biofuel
LEGAL
The automotive regulations in India are governed by
the Ministry of Shipping, Road Transport &
Highways
The principal instrument governing the automotive
sector in India is the Motor Vehicles Act, 1988 (MVA)
along with the Central Motor Vehicles Rules 1989
(CMVR)
The Act governs emission norms and safety standards
in India
For preparing safety standards, consideration is on
various aspects. The Indian standards and norms are at
par with international standards
CONCLUSION
The growing mobility needs of the people in India
augur well for two and four wheeler industry.
The cost advantage that India offers with respect to
product development is fast establishing the country
as an R&D hub.
In addition, the credibility that India has gained as a
cost effective manufacturing base for both small cars
and two-wheelers is fuelling creation of capacities by
all major manufacturers in the country.

Contenu connexe

Tendances

Automobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra ShekharAutomobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra ShekharJitendra Shekhar
 
Automobile sector ppt
Automobile sector pptAutomobile sector ppt
Automobile sector pptThomas Aju
 
Marketing Strategies of Tata motors
Marketing Strategies of Tata motorsMarketing Strategies of Tata motors
Marketing Strategies of Tata motorsAnuj Gupta
 
Value chain of tata motors
Value chain of tata motorsValue chain of tata motors
Value chain of tata motorsDelvin Mvp
 
Segmentation targeting and positioning of hero moto corp
Segmentation targeting and positioning of hero moto corpSegmentation targeting and positioning of hero moto corp
Segmentation targeting and positioning of hero moto corpPriyambadaKhushboo
 
Tata motors marketing strategy
Tata motors marketing strategy Tata motors marketing strategy
Tata motors marketing strategy shanid kp
 
Tata Motors PESTEL Analysis
Tata Motors PESTEL AnalysisTata Motors PESTEL Analysis
Tata Motors PESTEL AnalysisKumar Rajgeet
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limitedDarshan Garg
 
BCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBhanupriyaPatidar
 
Strategic management by Hero motocop
Strategic management by Hero motocopStrategic management by Hero motocop
Strategic management by Hero motocopRakesh Rachayya
 
Ansoff's matrix ON TATA
Ansoff's matrix ON TATAAnsoff's matrix ON TATA
Ansoff's matrix ON TATANandan Kumar
 
Case study of tata motors
Case study of tata motorsCase study of tata motors
Case study of tata motorsMalhar Shah
 
Marketing strategy of maruti suzuki
Marketing strategy of maruti suzukiMarketing strategy of maruti suzuki
Marketing strategy of maruti suzukisaurabhkumarlohal
 
Automobile industry in india 2011
Automobile industry in india 2011Automobile industry in india 2011
Automobile industry in india 2011Jalaj Purohit
 
House of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global FootprintHouse of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global FootprintAbhigyan Singh
 

Tendances (20)

Automobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra ShekharAutomobile Industry Analysis Jitendra Shekhar
Automobile Industry Analysis Jitendra Shekhar
 
Automobile sector ppt
Automobile sector pptAutomobile sector ppt
Automobile sector ppt
 
Marketing Strategies of Tata motors
Marketing Strategies of Tata motorsMarketing Strategies of Tata motors
Marketing Strategies of Tata motors
 
Value chain of tata motors
Value chain of tata motorsValue chain of tata motors
Value chain of tata motors
 
Segmentation targeting and positioning of hero moto corp
Segmentation targeting and positioning of hero moto corpSegmentation targeting and positioning of hero moto corp
Segmentation targeting and positioning of hero moto corp
 
Tata motors marketing strategy
Tata motors marketing strategy Tata motors marketing strategy
Tata motors marketing strategy
 
Tata Motors PESTEL Analysis
Tata Motors PESTEL AnalysisTata Motors PESTEL Analysis
Tata Motors PESTEL Analysis
 
Tata motors limited
Tata motors limitedTata motors limited
Tata motors limited
 
BCG MAtrix in Automobile Industry
BCG MAtrix in Automobile IndustryBCG MAtrix in Automobile Industry
BCG MAtrix in Automobile Industry
 
Strategic management by Hero motocop
Strategic management by Hero motocopStrategic management by Hero motocop
Strategic management by Hero motocop
 
Ansoff's matrix ON TATA
Ansoff's matrix ON TATAAnsoff's matrix ON TATA
Ansoff's matrix ON TATA
 
Positioning of TATA Nano
Positioning of TATA NanoPositioning of TATA Nano
Positioning of TATA Nano
 
Tata Motors Ppt
Tata Motors PptTata Motors Ppt
Tata Motors Ppt
 
Tata motors
Tata motorsTata motors
Tata motors
 
Case study of tata motors
Case study of tata motorsCase study of tata motors
Case study of tata motors
 
Marketing strategy of maruti suzuki
Marketing strategy of maruti suzukiMarketing strategy of maruti suzuki
Marketing strategy of maruti suzuki
 
BCG Matrix of Tata Group
BCG Matrix of Tata GroupBCG Matrix of Tata Group
BCG Matrix of Tata Group
 
Automobile industry in india 2011
Automobile industry in india 2011Automobile industry in india 2011
Automobile industry in india 2011
 
House of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global FootprintHouse of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global Footprint
 
STP of tata Motors
STP of tata MotorsSTP of tata Motors
STP of tata Motors
 

En vedette

Hyundai card-marketin)
Hyundai card-marketin)Hyundai card-marketin)
Hyundai card-marketin)Ankit Ranjan
 
Furniture industry of bangladesh
Furniture industry of bangladeshFurniture industry of bangladesh
Furniture industry of bangladeshShimanto Deb
 
Touch Iran Furniture Market & Industry
Touch Iran Furniture Market & IndustryTouch Iran Furniture Market & Industry
Touch Iran Furniture Market & IndustryMehran Mohtadi
 
Furniture Industry of Bangladesh
Furniture Industry of Bangladesh Furniture Industry of Bangladesh
Furniture Industry of Bangladesh Fahim Ahmed
 
External and internal environment of Brothers Furniture Ltd
External and internal environment of Brothers Furniture LtdExternal and internal environment of Brothers Furniture Ltd
External and internal environment of Brothers Furniture LtdSadman Prodhan
 

En vedette (6)

Hyundai card-marketin)
Hyundai card-marketin)Hyundai card-marketin)
Hyundai card-marketin)
 
Furniture industry of bangladesh
Furniture industry of bangladeshFurniture industry of bangladesh
Furniture industry of bangladesh
 
Touch Iran Furniture Market & Industry
Touch Iran Furniture Market & IndustryTouch Iran Furniture Market & Industry
Touch Iran Furniture Market & Industry
 
Furniture Industry of Bangladesh
Furniture Industry of Bangladesh Furniture Industry of Bangladesh
Furniture Industry of Bangladesh
 
External and internal environment of Brothers Furniture Ltd
External and internal environment of Brothers Furniture LtdExternal and internal environment of Brothers Furniture Ltd
External and internal environment of Brothers Furniture Ltd
 
Hyundai..Final
Hyundai..FinalHyundai..Final
Hyundai..Final
 

Similaire à PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE

The Indian Automotive Industry - Evolving Dynamics
The Indian Automotive Industry - Evolving DynamicsThe Indian Automotive Industry - Evolving Dynamics
The Indian Automotive Industry - Evolving DynamicsVarun Bhandari
 
Indian Automobile Market
Indian Automobile MarketIndian Automobile Market
Indian Automobile MarketRagu Sivaraman
 
Automobile sector in India
Automobile sector in IndiaAutomobile sector in India
Automobile sector in IndiaSandip Kadam
 
An Analysis of Automobile Industry of India as a Market Structure
An Analysis of Automobile Industry of India as a Market StructureAn Analysis of Automobile Industry of India as a Market Structure
An Analysis of Automobile Industry of India as a Market StructureMuhammad Anowar
 
Indian Automobile Sector
Indian Automobile SectorIndian Automobile Sector
Indian Automobile SectorAditiModi15
 
Market survey on automobile industry
Market survey on automobile industryMarket survey on automobile industry
Market survey on automobile industryYogendra Soni
 
Automobile industry analysis
Automobile industry analysisAutomobile industry analysis
Automobile industry analysisAmit Bhadauriya
 
automobile industry
automobile industryautomobile industry
automobile industryRaj Gupta
 
Automobile_Industry_in_India.pdf
Automobile_Industry_in_India.pdfAutomobile_Industry_in_India.pdf
Automobile_Industry_in_India.pdfKeshavKumar985749
 
Automobiles Industry in India
Automobiles Industry in IndiaAutomobiles Industry in India
Automobiles Industry in Indiavivekthapa123
 
Chennai_cluster_white_paper
Chennai_cluster_white_paperChennai_cluster_white_paper
Chennai_cluster_white_paperBiswajit Das
 
Research report on Indian Automobile Sector
Research report on Indian Automobile SectorResearch report on Indian Automobile Sector
Research report on Indian Automobile SectorSourabh Hirau
 

Similaire à PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE (20)

The Indian Automotive Industry - Evolving Dynamics
The Indian Automotive Industry - Evolving DynamicsThe Indian Automotive Industry - Evolving Dynamics
The Indian Automotive Industry - Evolving Dynamics
 
Auto survey kpmg
Auto survey kpmgAuto survey kpmg
Auto survey kpmg
 
Indian Automobile Market
Indian Automobile MarketIndian Automobile Market
Indian Automobile Market
 
Automobile sector in India
Automobile sector in IndiaAutomobile sector in India
Automobile sector in India
 
Mahindra & Mahindra
Mahindra & MahindraMahindra & Mahindra
Mahindra & Mahindra
 
Automoile
AutomoileAutomoile
Automoile
 
An Analysis of Automobile Industry of India as a Market Structure
An Analysis of Automobile Industry of India as a Market StructureAn Analysis of Automobile Industry of India as a Market Structure
An Analysis of Automobile Industry of India as a Market Structure
 
Indian Automobile Sector
Indian Automobile SectorIndian Automobile Sector
Indian Automobile Sector
 
Automobile industry
Automobile industryAutomobile industry
Automobile industry
 
Market survey on automobile industry
Market survey on automobile industryMarket survey on automobile industry
Market survey on automobile industry
 
Auto indus
Auto indusAuto indus
Auto indus
 
Automobile industry analysis
Automobile industry analysisAutomobile industry analysis
Automobile industry analysis
 
automobile industry
automobile industryautomobile industry
automobile industry
 
Automobile_Industry_in_India.pdf
Automobile_Industry_in_India.pdfAutomobile_Industry_in_India.pdf
Automobile_Industry_in_India.pdf
 
Maruti suzuki
Maruti suzukiMaruti suzuki
Maruti suzuki
 
Automobiles Industry in India
Automobiles Industry in IndiaAutomobiles Industry in India
Automobiles Industry in India
 
Chennai_cluster_white_paper
Chennai_cluster_white_paperChennai_cluster_white_paper
Chennai_cluster_white_paper
 
Report on automobile sector
Report on automobile sectorReport on automobile sector
Report on automobile sector
 
Research report on Indian Automobile Sector
Research report on Indian Automobile SectorResearch report on Indian Automobile Sector
Research report on Indian Automobile Sector
 
Invest Karnataka 2016: Automobile sector profile
Invest Karnataka 2016: Automobile sector profileInvest Karnataka 2016: Automobile sector profile
Invest Karnataka 2016: Automobile sector profile
 

Plus de Manish Badhiye

Public relations & publicity by manish badhiye
Public relations & publicity by manish badhiyePublic relations & publicity by manish badhiye
Public relations & publicity by manish badhiyeManish Badhiye
 
Promotion by manish badhiye
Promotion  by manish badhiyePromotion  by manish badhiye
Promotion by manish badhiyeManish Badhiye
 
Integrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiyeIntegrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiyeManish Badhiye
 
Appropriation & ad agency by manish badhiye
Appropriation & ad agency   by manish badhiyeAppropriation & ad agency   by manish badhiye
Appropriation & ad agency by manish badhiyeManish Badhiye
 
Bom mcq for pune uni students by manish badhiye
Bom mcq for pune uni students by manish badhiyeBom mcq for pune uni students by manish badhiye
Bom mcq for pune uni students by manish badhiyeManish Badhiye
 
Targeting positioning by manish badhiye
Targeting positioning by manish badhiyeTargeting positioning by manish badhiye
Targeting positioning by manish badhiyeManish Badhiye
 
Product life cycle-by manish badhiye
Product life cycle-by manish badhiyeProduct life cycle-by manish badhiye
Product life cycle-by manish badhiyeManish Badhiye
 
Pricing by manish badhiye
Pricing by manish badhiyePricing by manish badhiye
Pricing by manish badhiyeManish Badhiye
 
Intro to-marketing-by manish badhiye
Intro to-marketing-by manish badhiyeIntro to-marketing-by manish badhiye
Intro to-marketing-by manish badhiyeManish Badhiye
 
B2 b marketing by manish badhiye
B2 b marketing  by manish badhiyeB2 b marketing  by manish badhiye
B2 b marketing by manish badhiyeManish Badhiye
 
kotak mahindra bank analysis by Manish Badhiye
kotak mahindra bank analysis by Manish Badhiyekotak mahindra bank analysis by Manish Badhiye
kotak mahindra bank analysis by Manish BadhiyeManish Badhiye
 
Britannia ppt by (Manish Badhiye) ,pune
Britannia ppt by (Manish Badhiye) ,puneBritannia ppt by (Manish Badhiye) ,pune
Britannia ppt by (Manish Badhiye) ,puneManish Badhiye
 
Cv format by manish badhiye
Cv format by manish badhiyeCv format by manish badhiye
Cv format by manish badhiyeManish Badhiye
 

Plus de Manish Badhiye (14)

Public relations & publicity by manish badhiye
Public relations & publicity by manish badhiyePublic relations & publicity by manish badhiye
Public relations & publicity by manish badhiye
 
Promotion by manish badhiye
Promotion  by manish badhiyePromotion  by manish badhiye
Promotion by manish badhiye
 
Integrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiyeIntegrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiye
 
Appropriation & ad agency by manish badhiye
Appropriation & ad agency   by manish badhiyeAppropriation & ad agency   by manish badhiye
Appropriation & ad agency by manish badhiye
 
Bom mcq for pune uni students by manish badhiye
Bom mcq for pune uni students by manish badhiyeBom mcq for pune uni students by manish badhiye
Bom mcq for pune uni students by manish badhiye
 
Targeting positioning by manish badhiye
Targeting positioning by manish badhiyeTargeting positioning by manish badhiye
Targeting positioning by manish badhiye
 
Product life cycle-by manish badhiye
Product life cycle-by manish badhiyeProduct life cycle-by manish badhiye
Product life cycle-by manish badhiye
 
Pricing by manish badhiye
Pricing by manish badhiyePricing by manish badhiye
Pricing by manish badhiye
 
Intro to-marketing-by manish badhiye
Intro to-marketing-by manish badhiyeIntro to-marketing-by manish badhiye
Intro to-marketing-by manish badhiye
 
B2 b marketing by manish badhiye
B2 b marketing  by manish badhiyeB2 b marketing  by manish badhiye
B2 b marketing by manish badhiye
 
kotak mahindra bank analysis by Manish Badhiye
kotak mahindra bank analysis by Manish Badhiyekotak mahindra bank analysis by Manish Badhiye
kotak mahindra bank analysis by Manish Badhiye
 
Britannia ppt by (Manish Badhiye) ,pune
Britannia ppt by (Manish Badhiye) ,puneBritannia ppt by (Manish Badhiye) ,pune
Britannia ppt by (Manish Badhiye) ,pune
 
Cv format by manish badhiye
Cv format by manish badhiyeCv format by manish badhiye
Cv format by manish badhiye
 
Ob mcq
Ob mcqOb mcq
Ob mcq
 

PESTLE ANALYSIS ON AUTOMOBILE INDUSTRY IN INDIA-BY MANISH BADHIYE

  • 2. Introduction AUTOMOBILE SECTOR Mainly engaged in manufacturing motor vehicles or motor vehicle engines. Primary activities are:  Motor cars manufacturing  Motor vehicle engine manufacturing Major products and services are:  Passenger motor vehicle (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles)  Commercial Vehicles (Medium & Heavy and Light )  Two Wheelers and Three Wheelers
  • 4. Landmark of Indian automobile industry  1897 First person to own a car in India–Mr. Foster of Crompton Greaves Company, Mumbai  1901 First Indian to own a car in India - Jamsetji Tata  1905 First Woman to drive a car in India - Mrs.Suzanne RD Tata  1945 Tata Motors  1947 Mahindra & Mahindra Limited  1948 Ashok Motors  1981 Maruti Suzuki
  • 5.  1994 Mercedes-Benz  1995 Ford Motor Company  1996 Hyundai Motor Company  2005 BMW  2007 Audi  2009 Land Rover and Jaguar
  • 6. TOP 10 AUTOMOBILE COMPANIES IN INDIA
  • 7. PESTLE ANALYSIS POLITICAL  In 2002, the Indian government formulated an auto policy that aimed at promoting integrated, phased, and self-sustained growth of the Indian automotive industry.  Allows automatic approval for foreign equity investment up to 100% in the automotive sector and does not lay down any minimum investment criteria  Govt. has granted concessions, such as reduced interest rates for export financing.  Formulation of an appropriate auto fuel policy to ensure availability of adequate amount of appropriate fuel to meet emission norms  Establish an international hub for manufacturing small, affordable passenger cars well as tractor and two wheelers
  • 8.  Ensure a balanced transition to open trade at minimal risk to the Indian economy and local industry  Assist development of vehicle propelled by alternate energy source.  Lying emphasis on R&D activities carried out by companies in India by giving a weighted tax deduction of up to 150% for in house research and R&D activities.  Plan to have a terminal life policy for CVs along with incentives for replacement for such vehicles
  • 9. Economic Economic pressures on the industry are causing automobile companies to reorganize the traditional sales process. Weighted tax deduction of up to 150% for in-house research and R & D activities
  • 10. More than 90% of the CV purchase is on credit. Finance availability to CV buyers has grown in scope during the last few years. The increased enforcement of overloading restrictions has also contributed to an increase in the no. of CVs plying on Indian roads. Several Indian firms have partnered with global players. While some have formed joint ventures with equity participation, other also has entered into technology tie-ups. Exports have decreased in FY 2012-13 , But domestic sales have increased
  • 11. The Indian economy has grown at 8.5% per annum. The manufacturing sector has grown at 8-10 % per annum in the last few years Contributes about 4 per cent in India's Gross Domestic Product (GDP). 5 percent in India's industrial production. Generated about 4.5 lakh of direct employment
  • 12. Social Since changed lifestyle of people, leads to increased purchase of automobiles, so automobile sector have a large customer base to serve. The average family size is 4, which makes it favorable to buy a four wheeler. Growth in urbanization, 4th largest economy by ppp index. Upward migration of household income levels. 85% of cars are financed in India.
  • 13. Car priced below USD 12000 accounts for nearly 80% of the market. Vehicles priced between USD 7000-12000 form the largest segment in the passenger car market. Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money. Preference for small and compact cars. Preference for fuel efficient cars with low running costs
  • 14. Technology More and more emphasis is being laid on R & D activities carried out by companies in India Technological solutions helps in integrating the supply chain, hence reduce losses and increase profitability.  The Government of India is promoting National Automotive Testing and R&D Infrastructure Project (NATRIP) to support the growth of the auto industry in India
  • 15. With the entry of global companies into the Indian market, advanced technologies, both in product and production process have developed With the development or evolution of alternate fuels, hybrid cars have made entry into the market Internet makes it easy to collect and analyze customer feedback Few global companies have setup R &D centers in India. Major global players like audi, BMW, Hyundai etc have setup their manufacturing units in India.
  • 16. Environmental Physical infrastructure such as roads and bridges affect the use of automobiles. Physical conditions like environmental situation affect the use of automobiles.
  • 17. Increasing number of vehicles on road is also increasing the pollution. Option could be electric vehicles (?) Best option is Biofuel
  • 18. LEGAL The automotive regulations in India are governed by the Ministry of Shipping, Road Transport & Highways The principal instrument governing the automotive sector in India is the Motor Vehicles Act, 1988 (MVA) along with the Central Motor Vehicles Rules 1989 (CMVR) The Act governs emission norms and safety standards in India For preparing safety standards, consideration is on various aspects. The Indian standards and norms are at par with international standards
  • 19. CONCLUSION The growing mobility needs of the people in India augur well for two and four wheeler industry. The cost advantage that India offers with respect to product development is fast establishing the country as an R&D hub. In addition, the credibility that India has gained as a cost effective manufacturing base for both small cars and two-wheelers is fuelling creation of capacities by all major manufacturers in the country.