1. E-Retailing
By Manish
Manghnani

2. Traditional Retailing
Retailing is the process of selling
products or services to consumers for
their non-business use.
Product satisfaction and value
satisfaction is essential.

3. What is e-retailing
Shopping through the Internet and other media
forms.
Anything anywhere at the click of a button.
Anything anywhere refers to products and services
Commonly known as e-tailing, electronic retailing.

4. E-retailing
 E-retailing is B2c(business to
customers)business model that executes a
transaction between businessman and
final customer
 Subset of e-commerce
 e-tailers
Retailers who sell over the Internet

5. Electronic Retailing
 Size and Growth of the B2C Market
 Reported amounts of online sales deviate
substantially based on how the numbers are
derived
 Annual online 2004 sales were estimated to be over
$70 billion
 The average online shopper spent over $350 per
quarter
 Forrester Research estimates that e-tailing will
reach $316 billion by 2010

6. PROCESS

7. 1. Online visitor of the site
 Pick up the items to be purchased.
1. Confirming / finalizing
 Item list selected and checkout.
1. Enter the credit / debit card / Pay Pal
information
 Make the payment.

8. 4. User payment information
 Checked via payment gateway.
4. The payment will be credited to retailer
account
 Order confirmation is shown to the visitor along with
order details and shipping information.
4. The visitor will be able to track their
order status
 SMS / email update will be frequently sent to visitor
on the product or service delivery.

9. Uses
Web Store Front-- Online Catalog
 Manage online product listing pages, categories and pricing.
Business Intelligence- Analytics
Helps understand each step taken by potential customer
Helps in increasing revenues and customer
satisfaction

10. What to sell
online
Products that are Unique and can
sell cheaper
Products that require consumer
research
Items that are hard to find (i.e.,
collectibles and specialty items)
Products that appeal to tech-savvy
users

11. What to sell online
 Computer
hardware and
software
 Consumer
electronics
 Office supplies
 Sporting goods
 Books and music
 Toys
 Health and beauty
 Apparel and
clothing
 Jewelry
 Cars
 Services
 Others

12. Elements of e-retailing
Combining new technologies with elements of
traditional stores and direct mail models
Using new technologies to replace these elements
e-mail messages for communication
Transactions on on-line catalogues can replace
printed catalogues

13. AIDA in e-retailing
AIDA is a direct mail marketing acronym
 Attention - grab the visitor’s attention
 Interest - pique their interest in your product or site
 Desire - build desire for the product
 Action - Get them to follow a call to action

14. Marketing Mix for e-retailing
The 4 C’s used in e-retailing are
 Convenience to the customer (Place)
 Customer value and Benefits (Products)
 Cost to Consumer (Price)
 Communication (Promotion)

15. Consumer Value ManagementConsumer
Enthusiasm
Category
Management
Supply
Chain
Mgt.
Strategies in e-retail
Profitable
Growth
Efficiency
Customer value management is essential in every
retail operations.

16. Characteristics of an e-retailer
Hard work
Entrepreneurial spirit
Careful business planning and willing to take risks
Need for achievement
Self-confidence and passion for the business
A little luck

17. Successful e-retailers across the World
Amazon – www.amazon.com – Books
Dell – www.dell.com - Computer hardware
Marks and Spencer – www.marksandspencer.com –
Clothing, gifts
Boots – www.wellbeing.com – High street Boots

18. Do’s in e-retailing
Make it easy to buy
Provide Good service and aftercare
Membership incentives
Human communication, chat rooms and bulletin
boards
Make e-shopping an enjoyable experience

19. Don’ts in e-retailing
Providing your best page at the last
Usage of too many graphics
Leaving no white space in the page
Having too many sequential clicks
Usage of too much long winded wordings.

20. Books
Books
Kindle
Textbooks
Magazines & Newspapers
Movies, Music &
Games
Movies & TV
Blu-ray
Video On Demand
Music
MP3 Downloads
Musical Instruments
Video Games
Digital Downloads
Kindle
Video On Demand
MP3 Downloads
Amazon Shorts
Computers & Office
Computers & Accessories
Software
PC Games
Computer Components
Office Products & Supplies
Electronics
Audio, TV & Home Theater
Camera, Photo & Video
Cell Phones & Service
MP3 & Media Players
Car Electronics & GPS
Video Games
Home Appliances
Musical Instruments
Kindle
All Electronics
Home & Garden
Kitchen & Dining
Furniture & Décor
Bedding & Bath
Home Appliances
Vacuums & Storage
Home Improvement
Patio, Lawn & Garden
Pet Supplies
Sewing, Craft & Hobby
Grocery, Health &
Beauty
Grocery
Natural & Organic
Gourmet Food
Health & Personal Care
Beauty
Toys, Kids & Baby
Toys & Games
Baby
Apparel (Kids & Baby)
Books
Movies
Music
Video Games
Software
Apparel, Shoes &
Jewelry
Apparel & Accessories
Shoes
Jewelry
Watches
Sports & Outdoors
Exercise & Fitness
Camping & Hiking
Action Sports
Team Sports
Cycling
Golf
Fan Gear
All Sports & Outdoors
Tools, Auto &
Industrial
Power & Hand Tools
Outdoor Power Equipment
Home Improvement
Lighting & Electrical
Plumbing Fixtures
Automotive
Motorcycle & ATV
Industrial & Scientific

21. Benefits of e-retail to a seller
Increased sales opportunities and decreased
transaction costs
Ability to operate 24/7
Ability to reach narrow market segments
Increased speed and accuracy of information
exchange
Ability to maintain strong customer relationships

22. Benefits of e-retail to a Buyer
Wider product availability
wider buying options
Ability to shop 24/7 and easy comparison shopping
Quick delivery of digital products
Ability to create a one-on-one relationship

23. Merits of e-retailing
1. Convenience and Wider choice
2. Better value and a Unique gifting opportunity
3. Saves time and strain
4. Know customer preferences

24. NEWS
 Franchise India opens new horizon for e-retail
business at the Indian e-retail congress 2013.
 E-commerce is a new dimension for Indian Inc.
 Franchise India releases E-Retail report: says E-
Commerce will grow to Rs. 7200 Cr by 2015.

25. Conclusion
 Customers keep coming back only if earlier shopping
experiences have been pleasant and successful.
 In this intricate business world, the e-retailing will
become tremendous business strategic concept.
 Most profitable method of business process in
coming decade to the textile and garment industries.

26. THANK YOU
Query and Suggestion ?