1.
Društveni mediji
Krešimir Macan

2.
Eaon Pritchard, Head of Digital, Geronimo … http://www.eaonpritchard.blogspot.com/

3.
Izvor: http://www.slideshare.net/neilperkin
“Zajednice već postoje. Umjesto da ih stvarate, razmislite kako
im možete omogućiti da rade ono što žele raditi”
Mark Zuckerberg

4.
LISTEN
Act on their feedback
Encourage discussion, be a part of it
http://www.flickr.com/photos/twenty_questions/

5.
AND ADD VALUE
Understand what they are trying to do
Creat tools and content to help them do it
Interact with them, engage with them, respect them
http://www.flickr.com/photos/artsyt/

6.
TODAYS USERS ARE CREATING HUGE AMOUNTS OF VALUE
They’re discussing the subjects you write about
They’re writing reference entries on Wikipedia about them
They’re documenting them on Flickr and video sharing sites
They’re showing what subjects they like the most on social bookmarking sites
http://www.flickr.com/photos/artsyt/

7.
Ne izmišljamo toplu vodu…
“Tri glavna elementa odnosa s javnošću su
praktično jednako stara kao i društvo samo:
informiranje ljudi, uvjeravanje ljudi, ili
povezivanje ljudi jednih s drugima. Naravno,
sredstva i metode kako to ostvariti ove ciljeve
mijenjali su se kako se je mijenjalo i samo
društvo.”
(Edward L. Bernays, 1961)

8.
Izvor: http://www.slideshare.net/neilperkin
FORMULA VRIJEDNOSTI SE MIJENJA
Sadržaj = Pažnja
= Pažnja, sudjelovanje,
Sadržaj, alati, usluge interakcija, sadržaj
http://www.flickr.com/photos/wespionage/

9.
Znate li što znači skraćenica KISS?
Keep It Significant
and Sharable
(via @GagaDjermanovic)

10.
And so, my fellow
librarians, ask not what
your community can
do for you; ask what
you can do for your
community.

11.
I naravno tu sam - facebook.com/kmacan

12.
Zahvaljujem na pažnji – kreso@manjgura.hr