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Shh..!
Design Proposal
Proposal by
Mannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal Jain

Under the guidance of
Asst Prof. Keyur Sorathia, Department of Design

Institute
Indian Institute of Technology, Guwahati
Theme
Travel and Hospitality
Getting acquainted with the domain
user needs and aspirations
Petrol Pump

Cell phones are a potential
ignition source to the
flammable vapours in that
atmosphere. There is risk of
fire accidents due to ignition
of batteries of cell phones.
As a result manufacturers as
well as service providers of
the cell phones ask users to
keep the cell phones in "off"
mode
Hospitals

Using cellular phones near
hospital beds and critical
care medical equipments
can lead to
electromagnetic
interference, leading to
immediate malfunctioning
or misreading of the
medical gadgets and
endangering the lives of
the patients.
Airplanes

Portable electronic
devices can emit powerful
electromagnetic radiation
that can muck up an
aircraft’s navigation and
communication systems
and actually endanger a
flight.
Museums

Inside the museums,
phones are generally not
allowed due to security
reasons. Photography is
strictly prohibited. Flash
can also damage the
exhibits.
Libraries

Cell phones disturb the
silence in the library
and eventually the
concentration of the
people inside.
Meetings / Conferences

A ringing phone spoils the
meeting environment by
causing disturbance.
Concept
Overview
App Concept
Shh..! changes the phone profile to silent/vibrate/flight at petrol pumps,
hospitals, libraries, airplanes, museums, schools, meetings.

Automatically.
The Idea
Shh..! determines your location via GPS and automatically turns your phone into
your desired profile. Upon leaving the location, the phone automatically turns
back to the previous profile.

Key points:

• It gives the user the freedom to add more places and change profile settings
  according to the need.
• It synchronizes itself with the phone calendar and automatically imports
  meetings and events and notifies you to change your phone profile (or, do
  that automatically).
User Study
4 out of 10
users forget to put their phones on
silent mode before a meeting.
Only 1 out of 10
users actually put their phone on
flight mode while travelling by air.
Target Users
Everyone. Yes, literally.

Teachers, Businessmen, Students, Doctors, Homemakers,
Salesmen, Musicians, Sportsmen, Artist,….

You.
Persona and Scenario Building
Persona 1
Scenario 1
Persona 2
Scenario 2
App Mockup
Please note that the following screens are not the
final wireframes, but a tentative idea of how the
app will work.
Technical Feasibility
3G / Internet
The app requires a working internet connection in the smartphone to
access maps / GPS

GPS
The app uses GPS / maps to detect user’s location from time to time.

Sync with phone-scheduler/calendar
The app synchronizes with the phone calendar to access the database of
meetings and events.

Permission to access phone’s profiles
App’s ability to put the phone into flight / silent / vibrate mode.
Business Model
Business Model
Mileages

• Petrol Pumps – Petrol companies can tie up with the app and give
  mileages / reward points to people who use it at their petrol pump,
  under the category corporate social responsibility.
• Airlines – Similarly, airline companies can offer reward points /
  mileages / discounts to people using this app.
• Hospitals – Can offer mileages to doctors, staff members and other
  people using the app.
A possible Govt collaboration

The possibility of the app being made mandatory to come
pre installed in mobile phones is possible, keeping in mind
the number of accidents involving use of mobile phones in
critical locations.
Conclusion
Simple Idea. Simpler App.
Possibility to affect millions.

A Radical Innovation.
Top Benefits
• Addressing a key issue for petrol pumps, airlines, hospitals etc
• Helping avert a possible accident
• Implementation of rules and regulations – avoiding public
  nuisance in libraries, museums, hospitals etc
• Easy to use, implement
The End

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Shh..! Design Proposal

  • 2. Proposal by Mannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal Jain Under the guidance of Asst Prof. Keyur Sorathia, Department of Design Institute Indian Institute of Technology, Guwahati
  • 4. Getting acquainted with the domain user needs and aspirations
  • 5. Petrol Pump Cell phones are a potential ignition source to the flammable vapours in that atmosphere. There is risk of fire accidents due to ignition of batteries of cell phones. As a result manufacturers as well as service providers of the cell phones ask users to keep the cell phones in "off" mode
  • 6. Hospitals Using cellular phones near hospital beds and critical care medical equipments can lead to electromagnetic interference, leading to immediate malfunctioning or misreading of the medical gadgets and endangering the lives of the patients.
  • 7. Airplanes Portable electronic devices can emit powerful electromagnetic radiation that can muck up an aircraft’s navigation and communication systems and actually endanger a flight.
  • 8. Museums Inside the museums, phones are generally not allowed due to security reasons. Photography is strictly prohibited. Flash can also damage the exhibits.
  • 9. Libraries Cell phones disturb the silence in the library and eventually the concentration of the people inside.
  • 10. Meetings / Conferences A ringing phone spoils the meeting environment by causing disturbance.
  • 12. App Concept Shh..! changes the phone profile to silent/vibrate/flight at petrol pumps, hospitals, libraries, airplanes, museums, schools, meetings. Automatically.
  • 13. The Idea Shh..! determines your location via GPS and automatically turns your phone into your desired profile. Upon leaving the location, the phone automatically turns back to the previous profile. Key points: • It gives the user the freedom to add more places and change profile settings according to the need. • It synchronizes itself with the phone calendar and automatically imports meetings and events and notifies you to change your phone profile (or, do that automatically).
  • 15. 4 out of 10 users forget to put their phones on silent mode before a meeting.
  • 16. Only 1 out of 10 users actually put their phone on flight mode while travelling by air.
  • 18. Everyone. Yes, literally. Teachers, Businessmen, Students, Doctors, Homemakers, Salesmen, Musicians, Sportsmen, Artist,…. You.
  • 22.
  • 25.
  • 27. Please note that the following screens are not the final wireframes, but a tentative idea of how the app will work.
  • 28.
  • 29.
  • 30.
  • 32. 3G / Internet The app requires a working internet connection in the smartphone to access maps / GPS GPS The app uses GPS / maps to detect user’s location from time to time. Sync with phone-scheduler/calendar The app synchronizes with the phone calendar to access the database of meetings and events. Permission to access phone’s profiles App’s ability to put the phone into flight / silent / vibrate mode.
  • 35. Mileages • Petrol Pumps – Petrol companies can tie up with the app and give mileages / reward points to people who use it at their petrol pump, under the category corporate social responsibility. • Airlines – Similarly, airline companies can offer reward points / mileages / discounts to people using this app. • Hospitals – Can offer mileages to doctors, staff members and other people using the app.
  • 36. A possible Govt collaboration The possibility of the app being made mandatory to come pre installed in mobile phones is possible, keeping in mind the number of accidents involving use of mobile phones in critical locations.
  • 38. Simple Idea. Simpler App. Possibility to affect millions. A Radical Innovation.
  • 39. Top Benefits • Addressing a key issue for petrol pumps, airlines, hospitals etc • Helping avert a possible accident • Implementation of rules and regulations – avoiding public nuisance in libraries, museums, hospitals etc • Easy to use, implement